Boost Engagement: How to Make Your Audience Stay as a New Blogger

By: | December 4, 2018 | Tags: , , , , | 36 comments

How to boost engagement and keep your readers

How to Boost Engagement:

Maintaining an Audience as a New Blogger

Eada Hudes

The internet is an ever-expanding web of communities, resources, and noise.

This has been a bit of a double-edged sword for those looking to build an audience online.

On one hand, the proliferation of internet use as a part of everyday life has given creators more chances than ever to build their own little niche and expand their audience. This has led to content creators that don’t necessarily have “mainstream appeal” being able to make a living and gather enormous numbers of frequent visitors.

On the other hand, however, it has also meant that creators have a lot more competition when it comes to vying for people’s attention. For every blogger that has managed to make it big and find their community, there are thousands more trying to do the exact same thing. So, if you do manage to gain a little bit of heat with blogging, how do you ensure that momentum doesn’t fizzle out? Luckily, there are always things that can be done to preserve your audience and expand your reach. Let’s get into it!

Staying at the Forefront

Before we even get to your blog itself, it’s important to look at what you’re doing in regard to getting your name out there. Word of mouth is all well and good, but only once you actually have the people to spread your name. So, if you’re serious about building a solid audience, it’s time to put in the work and boost engagement.

Whether you decide to work with an SEO agency or take it on yourself, making sure that new users can find you is the first step toward. Given that the majority of searches online are performed through Google, optimizing your website for search engines is a great way to ensure lasting exposure. That said, depending on your specific blogging niche, there are other avenues that may be more effective.

Promoting your blog posts in groups that share similar interests, maintaining a social media presence on various platforms, staying up-to-date and writing about current topics relating to your field; all of these are excellent ways to boost engagement and keep your blog in front of potential new readers. It may seem difficult to balance, especially for those that also have work/obligations outside crafting the perfect post. However, all of these options give you the best chance of expanding your readership over time.

Stay Consistent With Uploads

If you’re looking to ensure that people regularly return to your blog, it’s important that you’re regularly providing content for them to return to. Whether that be daily or weekly, once you’ve found a schedule that works for you, try to stick to it. Thankfully, website platforms like WordPress allow you to schedule posts in advance. That way, if you know you’re going to be away for a week, or you just happen to get into the creative groove, you can prepare posts to be updated in your absence.

Aside from just maintaining the attention of your current readers, regularly updating your blog serves another purpose that relates to our previous point. Search engines, such as Google, prioritize websites that are updated frequently over those that could be seen as stagnant. So, if you’re a blogger that is posting relevant, engaging content on a consistent basis, you’re going to be given more priority compared to a static resource.

Speaking of consistency…

Stay Consistent With Topics

When bloggers hear that topic consistency is an important part of maintaining an audience, it can sound quite artistically stifling. However, while it’s true that there are subjective barriers to how much freedom you have if you’re looking to grow a successful blog, it’s simply based on the expectation boundaries you’ve given yourself. A great example of this can be seen in the difference between TV blogs and fandom blogs:

TV Blogs – Whether a TV reviewer or simply an entertainment news source, a TV blogger has the chance to explore the television medium in all its forms. This is because the audience they are developing has come to expect TV updates of all kinds. Due to this expectation being set, even if certain articles veer into topics the reader isn’t interested in, they’re likely to return as they are still receiving the content they would expect from the blogger.

Fandoms – In contrast to the TV blogger, a fandom site is usually based around a single topic, group, show, or even character of interest to the blogger. This means that the topics discussed will invariably be linked in some way to the hyper-specific fandom that the blogger happens to be addressing. While this gives a blog a high-level of direction, it also makes stepping outside the confines of this topic difficult, as your audience has a particular subject that they are coming to you for information or entertainment about.

While one neither of these directions is entirely better than the other, it shows the importance of understanding your own growth plan. If you have a very specific subject that you feel you can continue writing about, then go with it. However, if you feel like information on the subject may run dry, such as information relating to a show that is ending, it may be worth expanding your vision to ensure the ability to transition is there.

Wrapping Up: 3 Ways to Boost Engagement

Success as a blogger comes down to what you’re attempting to achieve, and therefore, the tips listed above will be more or less vital depending on the individual. However, for those that are dedicated to developing a strong base of readers/viewers for their content, hopefully, this article has pushed you in the right direction. Good luck!

Readers, please share so bloggers of all levels learn how to boost engagement and keep their blog readers from finding other blogs to read.

This post was made possible by the support of our readers.

 

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  1. Wonderful post to Boost Engagement with great tips to Make Audience Stay as a New Blogger. Blog audiences look for the interesting post and what could be more better when Audience Stay on a Blog.

  2. Thanks for this post. I am a new blogger and need all the advice I can get! What you posted makes so much sense.

    • Hi Catherine!
      You’ve come to the right place! We help new bloggers here! I’m glad you felt the post was valuable. Thanks for commenting.
      Janice

  3. Great post, Janice!
    Jerry Peri recently posted…CROSSING THE CHASM (an end to time!)My Profile

    • Hi Jerry,
      Glad you enjoyed! Thanks for writing to tell me. Great to see you! Happy holidays to you!
      Janice

  4. im a new blogger and ur article is very helpfulll thanks

  5. Hi,

    Starting as a new blogger is not that easy as people want consistency and well-known face for everything out there.

    You have shared some helpful points that can help new bloggers to leverage audience.

    Thanks for sharing this post.

    • Hi Jitendra,
      You raise an interesting point: How can you get to be an influencer if influencers have the edge?
      Thanks for letting me know you find the post helpful for new bloggers.
      Janice

  6. Hi Janice,

    What an interesting read. The best thing to do as a blogger is to retain your readers–make them keep coming back and build an active reade ship. Your tips are great, but I want to add that “creating highly informative content” is key to making your audience stay longer on your site. This type of blog content will add value to your readers.
    Futher, make your articles conversational and speak in your unique tone.

    • Hi Moss,
      I appreciate you adding to the discussion. Your tips are spot-on accurate. Thanks for writing to suggest them. I also appreciate the compliment on my article.
      Janice

  7. THIS Post is perfect for the new bloggers who are worry about blog traffic. so i promised if new blogger read this post completely will be able to boost any website.

    • Hey Smith,
      I like your promise! Thanks for writing with the strong testimonial about my article.
      Janice

  8. Hello Janice,

    Boosting engagement of your post is very important. Writing helpful and quality content that resonates with your readers can definitely help to boost the engagement on your blog. This is the reason where newbie bloggers fail to comply. Thanks for sharing these helpful tips here.

    Reagrds,
    Vishwajeet
    Vishwajeet Kumar recently posted…How to Fix Outlook is Using an Old Copy of Your Outlook Data File (.OST) Issue?My Profile

    • Hi Vishwajeet,
      Great to hear from you.
      Your point intrigues me. With everything in life– you get out of things what you put into them. If people don’t apply themselves they won’t see success, in any endeavor, blogging or otherwise.
      You’re right. New bloggers need to discover this or find themselves with an unsuccessful blog.
      Janice

  9. I am a new blogger , and seriously , it changed mt mind .

    thanks a lot dear

    love mostlylogging.com

    • Glad you enjoyed, Yogesh. How did this post change your mind? Did it make you decide to stick with blogging?
      Janice

  10. Really an awesome post on how to make users to spend more about on our post.It will really help me bloggers like me who are new in this topic.

  11. Hey Janice, thanks for sharing this post, this is very helpful for bloggers like me…
    Thank you so much..

  12. Very informative post I need it.Thanks for sharing

  13. I am fresher as blogger …But when i reached & read this then i thought i can do the best Bcz It helped me a lot.

    Thanks!

  14. Great post, Eada Hudes! this is my little contribution: There is no strategy as effective as blogger outreach if you want to get yourself known. There are different ways you can do this, such as commenting on other blogger’s blog, sharing their post, seeking and utilising guest posting opportunities and a whole lot more. As a new blogger, you have to be willing to give, give, give… and you’ll eventually find it returning back to you.
    Thanks and a big shout out to Janice!

    • Hi Eki,
      What kind words! I appreciate your suggestions and the big shout out you gave me at the end! You have inspired me! Off to network! Thanks for writing!
      Janice

  15. I’ve found connecting with groups with common interests to be a great way to get engagement. Plus you meet a lot of cool people online.
    Rebecca Forstadt Olkowski recently posted…How to Survive the Holidays When Life Isn’t PerfectMy Profile

    • Hi Rebecca,
      Great to see you. Thanks for commenting. Is that how I met you? In a Facebook group? Please invite me to join any groups you’re a part of. Some of mine are fizzling! I’m already a member of Women of Midlife. I think I see you there sometimes.Thanks!
      I agree with your tip. Engaging in groups IS a great way to boost engagement. Happy holidays to you!
      Janice
      Janice Wald recently posted…How to Make Money with Fiverr and Fiverr AlternativesMy Profile

  16. Love this. I often wonder if I am writing about topics that are not interesting, thanks for these suggestions.

    • Hi Sharon,
      This is how I try to tell if people will be interested in my topics:
      Search engines tell me the interest level. The higher the search volume count, the greater the interest.
      Thanks for commenting.
      Janice

  17. Hi Janice,

    When it come to boost engagement most of the bloggers lives in the dreamland. They think that just by sharing their posts they can boost engagement but that is not the right approach.

    You have to engage with others bloggers, appreciate their work, leave comments on other sites, help newbies and make some extra helpful points when helping.

    These points will surely help to boost engagement.
    Gaurav Kumar recently posted…On-Page Optimization Techniques that Google HatesMy Profile

    • Hi Gaurav,
      I agree with you. I would also recommend promoting in various groups. I promote in Facebook groups and in LinkedIn groups. Some of those groups number by the tens of thousands.
      Some bloggers think that if they promote in just one Facebook group, they have done their promotion. Have they considered the numbers of members in those groups?
      Promotion is the shotgun effect– the more effort you put out, the greater the likelihood of the return. Thanks for writing.
      Janice

  18. Hi
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  19. Hi Janice! This is very helpful especially to those newbie bloggers! Will share this to my blogger friends!
    Kyra Rodriguez recently posted…How Google Hummingbird Affected SEOMy Profile

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