How to Boost Engagement:
Maintaining an Audience as a New Blogger
The internet is an ever-expanding web of communities, resources, and noise.
This has been a bit of a double-edged sword for those looking to build an audience online.
On one hand, the proliferation of internet use as a part of everyday life has given creators more chances than ever to build their own little niche and expand their audience. This has led to content creators that don’t necessarily have “mainstream appeal” being able to make a living and gather enormous numbers of frequent visitors.
On the other hand, however, it has also meant that creators have a lot more competition when it comes to vying for people’s attention. For every blogger that has managed to make it big and find their community, there are thousands more trying to do the exact same thing. So, if you do manage to gain a little bit of heat with blogging, how do you ensure that momentum doesn’t fizzle out? Luckily, there are always things that can be done to preserve your audience and expand your reach. Let’s get into it!
Staying at the Forefront
Before we even get to your blog itself, it’s important to look at what you’re doing in regard to getting your name out there. Word of mouth is all well and good, but only once you actually have the people to spread your name. So, if you’re serious about building a solid audience, it’s time to put in the work and boost engagement.
Whether you decide to work with an SEO agency or take it on yourself, making sure that new users can find you is the first step toward. Given that the majority of searches online are performed through Google, optimizing your website for search engines is a great way to ensure lasting exposure. That said, depending on your specific blogging niche, there are other avenues that may be more effective.
Promoting your blog posts in groups that share similar interests, maintaining a social media presence on various platforms, staying up-to-date and writing about current topics relating to your field; all of these are excellent ways to boost engagement and keep your blog in front of potential new readers. It may seem difficult to balance, especially for those that also have work/obligations outside crafting the perfect post. However, all of these options give you the best chance of expanding your readership over time.
Stay Consistent With Uploads
If you’re looking to ensure that people regularly return to your blog, it’s important that you’re regularly providing content for them to return to. Whether that be daily or weekly, once you’ve found a schedule that works for you, try to stick to it. Thankfully, website platforms like WordPress allow you to schedule posts in advance. That way, if you know you’re going to be away for a week, or you just happen to get into the creative groove, you can prepare posts to be updated in your absence.
Aside from just maintaining the attention of your current readers, regularly updating your blog serves another purpose that relates to our previous point. Search engines, such as Google, prioritize websites that are updated frequently over those that could be seen as stagnant. So, if you’re a blogger that is posting relevant, engaging content on a consistent basis, you’re going to be given more priority compared to a static resource.
Speaking of consistency…
Stay Consistent With Topics
When bloggers hear that topic consistency is an important part of maintaining an audience, it can sound quite artistically stifling. However, while it’s true that there are subjective barriers to how much freedom you have if you’re looking to grow a successful blog, it’s simply based on the expectation boundaries you’ve given yourself. A great example of this can be seen in the difference between TV blogs and fandom blogs:
TV Blogs – Whether a TV reviewer or simply an entertainment news source, a TV blogger has the chance to explore the television medium in all its forms. This is because the audience they are developing has come to expect TV updates of all kinds. Due to this expectation being set, even if certain articles veer into topics the reader isn’t interested in, they’re likely to return as they are still receiving the content they would expect from the blogger.
Fandoms – In contrast to the TV blogger, a fandom site is usually based around a single topic, group, show, or even character of interest to the blogger. This means that the topics discussed will invariably be linked in some way to the hyper-specific fandom that the blogger happens to be addressing. While this gives a blog a high-level of direction, it also makes stepping outside the confines of this topic difficult, as your audience has a particular subject that they are coming to you for information or entertainment about.
While one neither of these directions is entirely better than the other, it shows the importance of understanding your own growth plan. If you have a very specific subject that you feel you can continue writing about, then go with it. However, if you feel like information on the subject may run dry, such as information relating to a show that is ending, it may be worth expanding your vision to ensure the ability to transition is there.
Wrapping Up: 3 Ways to Boost Engagement
Success as a blogger comes down to what you’re attempting to achieve, and therefore, the tips listed above will be more or less vital depending on the individual. However, for those that are dedicated to developing a strong base of readers/viewers for their content, hopefully, this article has pushed you in the right direction. Good luck!
Readers, please share so bloggers of all levels learn how to boost engagement and keep their blog readers from finding other blogs to read.
This post was made possible by the support of our readers.