Are you looking for a comparison of blogs vs social media?
When it comes to a comparison between blogs vs social media, there are several important differences:
- Self-hosted bloggers own their followers’ emails but social media account holders don’t.
- If the social media site folds, there is no way of contacting your followers, but bloggers can still contact their subscribers if the Content Management System where they blog goes under.
- Some social media sites like LinkedIn and Twitter limit the character count of your posts. However, bloggers can publish as much content as they want without restrictions on length.
- Bloggers need to worry about maintaining their site. For instance, they need to keep their plugins updated.
- Bloggers should optimize their content for SEO if they want their content to rank to boost the post’s visibility. When you blog on social media sites, you don’t need to worry about SEO.
These are five main differences between blogs vs social media.
By reading this post, you will discover seven similarities between blogs vs social media in addition to these five differences. The post also explores the overlap between the two forms of content creation. After reading, you can decide which is better for you.
Whether you are a social media novice, a micro-influencer, or a nano-influencer, there are always ways to professionalize your social media to draw more followers.
The following seven tips will provide you with some clear guidance to make your social media more professional, more premeditated, and thus more effective.
7 Similarities of Blogs vs Social Media
Content is still king
On both blogs and social media sites, you need to publish quality posts. This will help you generate blog subscribers and boost your social media followers on sites like Instagram and YouTube where generating a following is known to be difficult. You can find information on how to grow your YouTube account as a new YouTuber here.
Whether it’s AI-produced content or that written by human freelancers, the content that you provide to your consumers and followers must be relevant and useful. One way to make sure your content is relevant for your audience is to share things that are close to your own interests.
This will make sure your passion shines through, and your audience will be convinced of your knowledge of the subject. Writing content that is niche to a specific topic is another way to attract readers.
Automate for immediate responses
On both blogs and social media sites, the technology exists and is now available for you to provide an automated response to your followers and customers. This allows you to then respond in full in your own time, while the client has been contacted and assured that their query is being dealt with.
Acuto offers automated solutions like chatbots. Also, FAQ pages with a contact option are great starts. It is, however, essential to keep in mind that wherever you use AI for communication, you must endeavor to humanize. Yes, the clients, followers, and consumers know that it is likely to be a chatbot or automated response, but they still want to feel special and that the communication is personalized.
For example, the TubeBuddy extension allows you to write “canned responses” that save you time. Then, if you see the response requires a more in-depth answer, you can go back to the commenter and elaborate.
I only have one canned response so far.
Longer form content
On both blogs and social media sites, it has been proven that readers, browsers, and shoppers now want useful information. Simple product guides and poorly disguised attempts to SEO-load worthless pieces of content for marketing purposes simply won’t do.
The modern consumer is too canny and looks for information that will add value to what they do. Providing them with such benefits and being known for providing cogent solutions, support, and advice will go a long way to brand building.
On both blogs and social media sites, you can generate an audience that becomes your tribe. The best way to secure a following that can be developed into an online tribe is to provide consistency. One effective tool to help achieve this is a social media post scheduler, which enables you to plan and automate your content across various platforms, ensuring a steady flow of engagement with your audience.
This is a form of online comfort, with the audience knowing exactly what to expect when they interact with you. It’s the brand or online personality that is critical in this aspect and will need to be carefully developed to ‘speak to the right audience.’
On both blogs and social media sites, whether it’s color, movement, or through topics and stories, for any social media outreach to be successful, it must have a vibrancy about it. The feel and look of the page are what will keep your customers coming back for more.
Color has been proven to improve moods and as such it is vital that you think these kinds of decision through and choose the colors text and font that suits the brand, but also is able to keep people energized and excited.
The use of colorful infographics and the use of movable banners and interesting facts popping up are all about the vibrancy and interactivity that you can bring to the fore through your social media that will go a long way to ensure that followers spend time clicking through on the site.
The dominant image for this post is an example of how to use a colorful infographic.
The infographic sums up the important concepts in this guide to blogs vs social media. After publication, I can repurpose the infographic as an Instagram story.
A clear brand
On both blogs and social media sites, for a defined audience, the branding must be clear and consistent for the audience to relate to and recognize and gravitate towards the brand. Branding is at the heart of what most businesses do online, and it is about providing a clear idea to anyone who is looking, as to what the company or business does.
A splendid example of this is the www.jackpotcitycasino.com site, which is clear throughout its branding as to what it is the business does. They are in the business of providing jackpot games and as such their branding speaks directly to this. Your social media needs to have the same kind of clarity for branding and purpose.
On both blogs and social media sites, you need to worry about hackers. Ensure that the cloud computing provider, host, and any designers involved in your social media, and IT setup have your data protection and cybersecurity at the core of everything that they do. The rise in cybercrime means that consumers are incredibly wary about providing their details or even sharing or posting comments on a site or website/social media platform where they do not feel comfortable and secure.
Blogs vs Social Media Frequently Asked Questions
Many social media sites allow you to blog. On sites like Tumblr, the difference is blurred, so Tumblr is both a CMS and social media site. Clearly, when it comes to blogs vs social media, the distinction is confusing.
That depends on your goal. My goal is exposure, so I use Facebook groups. Bloggers who want to brand use Reddit. Other bloggers who want to sell might use YouTube.
Wrapping Up: Blogs vs Social Media
This guide to blogs vs social media clearly distinguished between the similarities and differences between blogs and social media.
One important note though…
There are areas where the strategies of blogs and social media overlap. For instance, you might use both blogs and social media to market. Bloggers use content marketing and social media marketers use social media marketing strategies to make sales. Also, bloggers use social media for promotion. For instance, bloggers promote in Facebook groups.
A social presence has become one of the sure-fire ways to meet and engage with clients and customers, so make sure you respond to comments on both your blog and social media sites.
The rise of the social marketplace has also begun to encourage more businesses and individual brands to use the tips mentioned in this post to build and maintain a sustained following online.
It is only through the development and building of a recognized social media brand online that you will be able to make use of the social marketplace to grow revenue and build followers.
Readers, please share so bloggers and marketers discover the differences and similarities of blogs vs social media.
Authors: Janice Wald and Editorial Staff
Janice Wald is the founder of MostlyBlogging.com and co-founder of the Mostly Blogging Academy. She is an ebook author, blogger, blogging coach, blogging judge, freelance writer, and speaker. She won the Best Internet Marketer Award and the Best Blogger Award at the 2021 Infinity Blog Awards. Wald was also nominated as 2019 Best Internet Marketer by the Infinity Blog Awards and in 2017 as the Most Informative Blogger by the London Bloggers Bash. She’s been featured on Small Business Trends, the Huffington Post, and Lifehack.
This post was made possible by the support of our readers.