Blogging vs YouTube.
Content creators have reported that both take as long as a full-time job.
Assuming you don’t have time to do both, which will you choose?
Are you aware of the differences when it comes to a choice between picking blogging vs YouTube?
Are you yearning to create content but you don’t know whether to blog or become a YouTube video creator?
This blog shared how to compare and contrast social media platforms and blogging platforms.
However, if you choose to create content on social media, which social media platform should you choose?
This post focuses on a choice between blogging and the YouTube social media site.
By reading this article, you get comparisons regarding blogging vs YouTube in these areas:
- Traffic generation
- Content types
By the time you are done reading, you will be able to make an informed choice between blogging vs YouTube.
Blogging vs YouTube: 9 Important Differences
Blog Creation is Easier
Blogging vs YouTube Difference #1
With research, you can publish a helpful, informative blog post even if you are not an expert in the subject area.
However, when filming a YouTube video, you need to sound like you know what you are talking about on camera.
Wouldn’t your dream blog be one you don’t have to work so hard at to enjoy? More on the passive nature of blogging later.
YouTube Videos Rank Faster
Blogging vs YouTube Difference #2
YouTubers can rank their videos faster. With blog posts, sometimes you have to wait months to rank. However, your YouTube videos can rank almost instantly when they do.
Blog Posts Can Bring Traffic for Years
Blogging vs YouTube Difference #3
You can get a steady flow of Google traffic for years when you publish evergreen content. Evergreen content is timeless and therefore is not subject to change.
However, receiving YouTube traffic does not depend on avoiding being a victim of a Google Core update.
Blogs get wiped out as a result of Google Core updates. For instance, a friend of mine who was an affiliate marketer lost all his traffic and switched to truck driving when he could no longer make a living as a pro-blogger.
Blogging is More Passive Than Video Creation
Blogging vs YouTube Difference #4
Bloggers and YouTubers require different traits.
For example, bloggers need to learn keyword research and be strong writers.
When bloggers get Writer’s Block, there are ways to overcome it. For instance, they can conduct a YouTube comment search to compose articles solving problems people post in YouTube comments.
They can also have a generic list of topics appropriate for any niche they can reference. For instance, they could use this list of blog topics for beginners as a resource.
Related Reading: YouTube Comments Timestamp
Being a YouTuber requires a unique kind of comfort level.
YouTubers need to be comfortable with the equipment. For instance, they need to be comfortable talking to a camera.
For that reason, it helps if YouTubers are personable. In contrast, it doesn’t matter if bloggers have a strong personality.
Also, YouTubers are heavily dependent on technology. For instance, they hope their equipment doesn’t break.
Some YouTubers invest heavily in lighting and even invest in video equipment.
Therefore, blogging is more cost-effective since your domain and hosting only cost a few dollars each month in contrast to expensive video and lighting equipment. You don’t need expensive blogging equipment.
YouTube Lead Generation is Easier
Blogging vs YouTube Difference #5
Although both bloggers and YouTubers have the potential to make money, consumers would be more likely to buy from a marketer they see and hear in a video. Trust gets built by watching videos.
Therefore, if you want to make money as an affiliate marketer, you would make more money as a YouTuber instead of a blogger.
YouTube is Easier for New Content Creators
Blogging vs YouTube Difference #6
Depending on the niche, starting a YouTube channel is easier than starting a blog.
Here’s the deal…
Competitive niches are almost impossible to break into if you are a new blogger. Finance and health are two of those niches. Google has labeled those niches YMYL (Your Money, Your Life) and bloggers who don’t have experience long enough to show authority will struggle to generate traffic.
However, if YouTubers approach content in an interesting way, your channel, however new, can you be successful.
Therefore, new bloggers who want to create content around highly competitive niches like money or health would have an easier time generating interest with a YouTube channel.
YouTube Helps Build Your Brand
Blogging vs YouTube Difference #7
Brand recognition is easier on YouTube.
Consumers of information have different patterns when it comes to blogging vs YouTube.
For instance, people seeking information on YouTube watch many videos on the topic on your channel. However, people seeking information on Google read the article, and then they are done with your blog.
Therefore, if you are looking to build a recognizable brand, YouTube should be your choice.
Content Creation Takes Different Forms
Blogging vs YouTube Difference #8
When it comes to blogging vs YouTube, you can create different types of content.
Never believe you can’t create because you aren’t creative. According to best-selling author Matthew Kelly,
“The idea that some people are creative and other people aren’t is a myth.
We are all creative. Creativity is a human quality that we all possess. It manifests differently from one person to the next.”
Will your creativity show itself by creating content on your blog or on YouTube?
Bloggers generally create informative content. In fact, ”how to” posts and listicles, a list of tips, are popular blogging formats.
In contrast, many popular YouTube channels are solely for entertainment purposes only.
YouTube is the world’s second-largest search engine after Google. However, many people watch YouTube videos for entertainment purposes only.
For instance, many YouTubers have channels that offer relaxing music or music to study by without offering information.
You can even download YouTube MP3 for listening offline on your electronic device.
Also, YouTube is great for demonstrations. For instance, YouTube is a powerful social media platform for DIYers who can show themselves making crafts and recipes.
Anyone can use the power of YouTube to show tutorials and demonstrations.
For instance, in this video, I demonstrate how to use two of the best artificial rewriter tools, Hyperwrite AI and QuillBot AI.
YouTube videos also take different forms. For instance, you can make a YouTube Short, a 60-second YouTube video in vertical format. You can also make a full-length YouTube video that appears in a horizontal format.
Related Reading: YouTube Video Idea Generator
Blog Post Updates are Easy
Blogging vs YouTube Difference #9
You can update a blog post with new information when it becomes available. Updating might boost the SERP rankings.
Although you can edit your video using the YouTube editor, I don’t find using the YouTube editor as seamless as the Splice app video editor. Also, I have to wait for 24 hours on occasion for my edited YouTube video to appear on YouTube.
This is one of the disadvantages of YouTube and the YouTube editor.
You can’t make a new video because it won’t have ranked, so you would struggle to get traffic to it as easily as the outdated one. The old one will have already ranked.
Blogging vs YouTube: Frequently Asked Questions
Is blogging more profitable than YouTube?
No. YouTube is more profitable than blogging. Consumers learn to trust marketers by watching their video demonstrations and hearing their level of knowledge. Therefore, selling to consumers through YouTube videos is easier than through blog posts.
Should I start a blog or a YouTube channel?
Bloggers and YouTubers need different skills. For instance, a blogger should be a strong writer while a YouTuber should be comfortable speaking on camera.
Wrapping Up: Blogging vs YouTube
In closing, now you know nine differences when it comes to blogging vs YouTube.
If you are still torn about what to pick, pick the form of content creation you want to improve. Neither blogging nor YouTube will become less competitive. These mediums are growing. They are becoming more saturated with time.
Look at this staggering 2022 data: According to EarthWeb.com, there are 600 million blogs and 37 million YouTube channels (Source).
You should always try to perfect your craft regardless of the competition.
When it comes to blogging vs YouTube, which do you love enough to try to improve? That is where you find your answer.
Readers, please share so future content creators can make an informed choice when it comes to a choice between blogging vs YouTube.
I look forward to your views in the comments section. When it comes to blogging vs YouTube, are there more differences you can suggest?
Janice Wald is the founder of MostlyBlogging.com and co-founder of the Mostly Blogging Academy. She is an ebook author, blogger, blogging coach, blogging judge, freelance writer, and speaker. She won the Best Internet Marketer Award and the Best Blogger Award at the 2021 Infinity Blog Awards. Wald was also nominated as 2019 Best Internet Marketer by the Infinity Blog Awards and in 2017 as the Most Informative Blogger by the London Bloggers Bash. She’s been featured on Small Business Trends, the Huffington Post, and Lifehack.