How to Be Seen as a Powerful Blogging Influencer in Any Niche

By: | April 2, 2017 | Tags: , , , , | 55 comments

How to be a blogging influencer, 11 #BloggingTips

In 2015, my husband called me “a blogging influencer.” I assumed he was kidding.

In 2016, my husband called me “a blogging influencer” and assured me he was serious.

In 2017, two readers called me “a blogging influencer”.

It couldn’t be. Me?

“What makes an influencer?” I asked myself.

An influencer has over ten thousand Twitter followers.  (Got that, check). The Hey Sippy blog agrees that an “influencer” has a visible social media following.

An influencer has people knocking on their door. (I have writers from the best blogs in the world such as Entrepreneur and Forbes asking to guest post for me. Check. Got that.)

An influencer is respected worldwide to such an extent their opinions are sought out about their area of expertise. (At the time of this writing, I’ve been asked to participate in over thirty expert interviews. Many of them are high-profile. I think I recall one where I was pictured next to Jon Morrow. Also, famous bloggers have subscribed to Mostly Blogging. My blog?)

Influencers have “author of” after their name. (Got that. Check)

Influencers make money. (I make money as a freelance writer and as a blogging coach. Got that, check. On occasion, people also pay me to publish their articles.)

People interview influencers on podcasts. (Come to think of it, I have been interviewed on a podcast. If you are interested, it’s EP 21 of The Blog Chronicles).

Influencers have staffs. A famous blogger (well, I had heard of him) wrote and asked if he could guest post for me. He asked who on my staff he should be talking to. I wondered if I should tell him it’s just me. However, the truth is I do have a staff. I have a graphic designer, a tech assistant, an editor, a publisher, and a virtual assistant. My husband is my business manager (does that count?).

Me? After only two years.

I have not written this introduction to brag. Honestly, what matters more to me is the respect people in my niche have shown me. “Influencer” is a label.

Whatever label you want to use, there is a reason for this post. One of the people who called me an influencer in 2017 explained I am writing for readers who wonder how they can become influencers too.

This post will explain what I did that I believe led to these results. Can you become an influencer too? Of course. This post will explain how you can.

Consider these comments from blogging influencer Ryan Biddulph after I asked him to participate in my expert roundup post on link building:

This is the 3rd email in a row where I’m being featured on an authority blog.

An authority blog?! My site?? Let’s analyze what I did.

Okay, so it’s the beginning of 2017, and I’ve just been called a blogging influencer by a reader.

My husband, he’s biased. Certainly, I can disregard his opinion.

But my reader? There is no way to discount that. I have reflected and this is what I came up with.

11 Ways You Can Become a Blogging Influencer in Any Niche

This is what I believe worked:

  1. Solve problems for your readers. If the definition of “influencer” is having a higher degree of influence in a certain area, you need to solve readers’ problems in that area. I try to help readers by offering tips that will make bloggers more successful.

The Arts and Budgets blog agrees you need to help your readers solve problems. “Think about what you can teach in your niche. What valuable information do you have from personal experience? Think about different ‘How To’ posts you can write in your niche that will help your audience solve a problem.”

Furthermore, Sarkemedia.com actually maintains that influence comes quickly when you solve your readers’ problems.

[Read: How to Be Memorable in a Sea of Bloggers: Sticky Blogging]

2. Participate in expert interviews Of everything on the list, this is the only one out of your control. Yet, if I had to pick one of these seven tips, it would be to participate in expert interviews hands down, no question. Jeff Bullas agrees if you want to be a blogging influencer, you should get into interviews.

Don’t you love it when I recommend things out of your control? After all, how can you control if someone writes you and asks if you will participate in their expert interview?

On the contrary. I am going to suggest how you can absolutely control this. Are you ready?

I would recommend holding your own expert interview. My post How to Write an Expert Round-Up Even if You Don’t Know Any Experts will tell you how.

The experts in your interview should do two things that will help you, I predict. I am predicting based on protocol. These are not wild guesses on my part.

First, they will probably share your post. This will result in widespread exposure for you. I really do mean widespread. If they are influencers, in my opinion, they have at least ten thousand Twitter followers. Wouldn’t you like at least ten thousand new people to see your blog post?

If they don’t share, ask them to. How did you contact them to ask them to participate in the interview? I am in contact with people on Twitter. Often, they ask for email communication and give me their email address.

However, you communicated with them in the first place, write them and ask them to share your post. This could be in an email or on Twitter. On Twitter, you should use @ and their Twitter name. On Google Plus, it’s + and their name.

In an email, let them know the interview link is live and “if they have a moment, could they share it out?” Most of them will.

Next, (and this is actually the more important of the two) when they have their own expert interview, they will remember you held one and asked them. They should return the favor by asking you.

When I say “should” I don’t mean out of obligation or even protocol. Strangely, not everyone will consent to participate in an interview. Also, the more respondents they have, the more air of authority and credibility their interview has.

After the interview in which you appear is published, others looking for interview respondents in your niche will learn that you consent to be in expert interviews and will be likely to ask you.

I have received visibility this way. People write me and tell me they saw me in an interview, they were impressed with my response, and they invite me to be in their own interview. It snowballs.

Others learn about my blog this way and offer to guest post for me or sign up for my blog.

If you want to be considered an influencer in your niche, you need to be seen as a person whose opinion matters. The DrumUp blog agrees that you should be seen as an authority and not a filter.

3. Work hard Is blogging worth getting less sleep? Only you can answer that. I am still working outside the home as a teacher with essays to grade. I’m sure you know how I would answer the question. For me, the answer is “yes”. Marketingland.com confirms hard work is necessary if you want to be a blogging influencer.

Blogging is time-consuming. Holding a mega post (See Tip #6) is time-consuming. They take me months. Holding an expert interview (See Tip #2) is time-consuming. Clearly, becoming an influencer is time-consuming.

4. Be regimented Follow a schedule and stick to it. Have shelf posts ready in case you can’t. The only time I break from my blogging schedule is when I vacation in the summer. Even then, I still hold two linky parties a week.

5. Write quality posts averaging 1500 words. As a result, I find my posts linked to all over the Internet.

6. Write long-form content (also known as Mega Posts) These take a long time to write, but the added time to produce long-form content is well worth it. My largest mega post is 89 of the Best Free Blogging Tools Which Will Save You Time Blogging. It took me a long time to collect and describe the 89 tools. Readers find it so helpful, it’s my lead magnet– my incentive to get people to subscribe. They get a downloadable PDF of the tools list.

This type of content is valuable since other bloggers will want to share your writing and link to you. When Chris, the Story Reading Ape, linked to my post, 87 Blogging Mistakes You Should Absolutely Never Make, many of his readers shared it, featured the post on their sites, and subscribed. As a result of this increased exposure, my readership grew. Today, the article is one of my most shared posts.

[Read: 9 Tips for Writing Long-Form Content That Will Make You a Better Blogger]

7. Have a niche Things fell into place after I published my first blogging tips blog post in early 2015 about Google Analytics. Bam, a blogging tips coach was born. Clearly, you can’t become an influencer in your blog niche if you don’t have a niche.

[Read: How to Create Better Blog Content That Will Bring You an Enormous Audience: Niche Building]

8. Self-host Sorry WordPress.com users, but, upon reflection, this definitely helped. I had an amazing guest post for Ileane Smith from Basic Blog Tips. I know I’m bragging by calling it “amazing”. I was proud of it. Her readers actually wrote me and called it “an important post”.  However, my readership did not bloom. I don’t even recall anyone subscribing.

I asked a blogging mentor I had at the time for an explanation. He observed that serious bloggers self-host, and because I was not self-hosted at the time, her readers did not take me seriously. I definitely got traffic from her site, a great deal of traffic, but no one subscribed. The explanation makes sense. When they came to my blog and saw I was not self-hosted, they left never to return.

Stuart Walker, a famous blogger in an early expert interview that I conducted, told me my site at WordPress.com, mycurrentnewsblog.com, looked “amateurish”. He was right.

Even Ryan Biddulph maintains you need to self-host in order to become a “big-time blogger”.

9. Take Advice If I had not listened to these people, far more knowledgeable than I was, and switched to a self-hosted blog, I might not have ended up being called “an influencer” today.

10. Write about other influencers and link to them in your posts. These should be influencers in your blogging niche. Honestly, I have no way of knowing if this helped. However, I became closer with blogging influencers like Ryan Biddulph this way. They learned about me since I wrote about them and told them about my article mentioning them. (Have you noticed my external links to other bloggers in this post? I also just linked to Ryan Biddulph’s blog in this tip.)

[Read: This Is How to Drive Blog Traffic for Free, 10 Proven Ways]

[This is What You Should Do After Publishing a Blog Post]

11. Go to sites where influencers spend time. I spend a lot of time at Kingged. Influencers in my niche spend time there. They might keep me in mind for an expert interview or link to my articles. Since Kingged has CommentLuv on the site, simply by commenting, the influencers there can see my headlines. I also received a lucrative financial opportunity by spending time at Kingged.

Kingged is just one example. I’m sure many influencers in your niche spend time at forums. You might also consider using Quora if you don’t already. Quora is for people with authority in various niches. If people see you there, answering questions in your niche. They might keep you in mind for an expert interview on your topic of expertise.

Sarkemedia.com agrees spending time with influencers will help you become a blogging influencer.

[Read: This is Why You Should Promote at Kingged]

[How to Be a Better Blogger with Quora]

Why Does Being a Blogging Influencer Matter?

If “blogging influencer” is just a label, why does it matter if you become one?

According to Marketingland.com, being a blogging influencer is important for many reasons:

  • Influencers have a loyal following.
  • You can make money blogging since influencers attract the attention of major brands.
  • Your subscriber list will grow. According to the blog, in order to grow your blog or business, you need to become an authority in your niche.
  • Your credibility with your readers will grow since you will be viewed as an authority.

In addition, according to Chris Garrett, your SEO will improve. Apparently, becoming an influencer improves your Google rankings.

Do you still want to become a blogging influencer in your niche?

If yes, be aware becoming a blogging influencer in any niche takes time. Webhostings.com agrees becoming a true influencer takes time. I just started my third year of blogging. Jeff Bullas confirms this amount of time. He believes it takes two to three years to become a blogging influencer.

To my surprise and delight, blogging influencer Lorraine Reguly called me “a hugely successful entrepreneur.” If you follow the tips in this post, you may also find yourself on the receiving end of such a nice compliment.

Look, everything boils down to how badly do you want it?

When I was younger ( I am dating myself, I know.) I was watching a baseball game, and the Dodgers were playing and losing badly. The manager considered removing the pitcher. I saw Tommy Lasorda, who was the manager at the time, go up to the pitcher and ask him how badly he wanted it. How badly did he want success?

Today, I am asking you. How badly do you want to be a blogging influencer? Do you still want it? Now that you know what I did,  go get it.

Readers, please share, so other bloggers wishing to be blogging influencers know these tips.

This post presented a two-year action plan to increase your influence in your blogging niche. Where you want to be in two years? I look forward to your answers in the comments section.

 

Related Posts:

How to Be a Powerful Blogging Influencer with Klout

7 Top Secrets That Will Turn You Into a Superhero Blogger in 2016 and Beyond

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  1. John Doe at 9:47 am

    Such an informative post on how to become an influencer. As usual thank you for all your valuable information you provide

    • Janice Wald at 8:28 pm

      Hi Jennifer,
      It’s always my pleasure to help. I’m glad you found the article valuable. I saw the notification you signed up. Welcome and thank you for commenting!
      Janice

  2. Lucy Walter at 11:58 pm

    Great Article, Its wonderful to see someone honestly asking the question, How badly do you want it? To me it is so much about your attitude and having a dream. Thanks for all the brilliant information. looking foward to reading more.

    • Janice Wald at 8:37 pm

      Hi Lucy,
      I appreciated your compliments on my article and on my candor. I guess it was a little raw. I’m nothing if not honest. I agree it is about your attitude and what are you willing to do to realize your dream.
      I saw the notification you signed up. Welcome!
      Janice
      Janice Wald recently posted…Inspire Me Monday Linky Party #125My Profile

  3. Lisa P. Sicard at 2:43 am

    Hi Janice, I’m so glad you say it takes hard work to get there. And the “There” has to be defined by only you. I also think the term “influencer” is relative to who you are and where you are (in which niche).
    It is interesting to see how others claim our influence – it’s not something we can claim ourselves.
    I used to blog on so many topics until I read one of Ryan Biddulph’s ebook and then I narrowed my focus.
    Thanks for the tip on regimented – that’s the one thing I’m workng on now Janice. I can’t believe you still work full time and write so many posts!
    Thanks for all the informative tips here and have a great day!

  4. Sonali at 7:21 am

    Hey Janice,
    Great tutorial…. Readers and your husband calling you influencer are really right, as your way of writing and words truly influence readers…, your article tips are very important to keep in mind while blogging to make your blog a success.
    Thanks for sharing…

    • Janice Wald at 8:56 pm

      Hi Sonali,
      Great to meet you. I so appreciate your kind words. Thanks for saying people are right to call me “an influencer”. As I’m sure you read in my article, I am touched and flattered. I am glad you found my tips valuable. They do lead to blogging success if people are patient enough to wait for it.
      Janice
      Janice Wald recently posted…Inspire Me Monday Linky Party #125My Profile

  5. Joy Healey at 9:19 am

    Hi Janice,

    First time on you blog, I think – but very nice to meet you.

    Yes, certainly sounds and looks as if you are a blogging influencer! Very interesting post.

    My ambitions are in another direction – but increasing website traffic is still relevant, so I’ll be subscribing to your list – the first I’ve subscribed to in quite a long time 🙂

    Joy – Blogging After Dark

    • Janice Wald at 9:08 pm

      Hi Joy,
      Pleased to meet you, too. I am flattered that mine is the first blog you’ve signed up for in a long time, truly. However, I don’t recall seeing the notification. I hope you activated the link in your email.
      Thank you for the compliments on my post and for calling me an influencer. I am touched.
      As far as your goal to increase website traffic, helping bloggers meet that goal is one of my main focuses. It’s a large part of what I do here, so you’ve come to the right place.
      Thank you again for your visit, the comments, the compliments, and your interest in signing up for my blog.
      Janice
      Janice Wald recently posted…Inspire Me Monday Linky Party #125My Profile

        • Joy Healey at 6:34 pm

          Oh ignore me…. I remember now…. my PC fell apart just after I signed up so the email got lost in the bulk of stuff. But I’ve found it now.

          I just don’t want to look like one of those people who say they did something when they never did 🙂

          Joy

          • Janice Wald at 6:56 pm

            I saw the notification come in recently. Thank you so much for signing up! As I said yesterday, I am flattered. I am also excited about our connection.
            Janice

  6. Natasha Botkin at 9:26 am

    Thanks for this post! I was smiling as I answered yes to so manu of your questions and points of view.love gaining new insights & perspective. Xoxo

  7. Donna Merrill at 9:50 am

    Hi Janice,

    Everything you mention here is oh so true. I’m glad you put in have a self-host. It does make a world of difference than shared hosting.

    Indeed, mention other bloggers that have a high ranking like Ryan (a long time blogging buddy of mine lol) But most importantly, I do believe other than great content, we need to be persistent. We have to focus on our niche and give people what they need to know on a consistent basis.

    That’s my two cents lol,

    -Donna
    Donna Merrill recently posted…Awesome List Building With Your Perfect Blog PostMy Profile

    • Janice Wald at 8:53 pm

      Hi Donna,
      I appreciated you coming by today and commenting on my article. Your “two cents” are highly valued, LOL.
      I try to follow what you suggested. My husband loves to cruise. We spend a great deal of time in the summer cruising, but there’s no free internet. It makes it difficult and costly to run a blog on the cruise ship where the internet is not only costly but often glitchy. I still try to blog twice a week instead of my usual five. This summer I may boost it to three times. Thanks again for the visit and the comments.
      Janice
      Janice Wald recently posted…Inspire Me Monday Linky Party #125My Profile

  8. Kathryn Maclean at 1:28 pm

    Hi Janice,
    Really enjoyed reading this article on how to be seen as a blogging-influencer. Clearly being a blog influencer does matter!
    So many links to explore, I will post this on my facebook page for my site so I can re-read it and others can see it too. Nice to read your first article in PAC.

    • Janice Wald at 9:12 pm

      Hi Kathryn,
      Thank you for commenting on my first PAC article. Others from the group have come by to comment as well which is flattering.
      As far as your comment, I almost put in why being an influencer matters as an afterthought. Of course, I think it’s important which is why I pursue the dream. However, not everyone might think a label matters. I’m glad you felt that part was important.
      Thanks for sharing my article on your Facebook page.
      Janice
      Janice Wald recently posted…Inspire Me Monday Linky Party #125My Profile

  9. Andria Perry at 5:33 pm

    Thank you for this info you share with me regular, it really has helped me to before a better blogger, at least I think so 🙂

    • Janice Wald at 9:15 pm

      Hi Carol,
      Great to hear from you. Thanks for writing.
      The only fear I hear from other bloggers is concerns over losing their subscribers. If you are on WordPress, the only subscribers you’ll lose are on other platforms like Blogger. I know tech people who can help you if you need.
      Thanks for the compliments on my article.
      Janice
      Janice Wald recently posted…Inspire Me Monday Linky Party #125My Profile

  10. Ryan Biddulph at 7:47 pm

    Hi Janice,

    Love all these practical tips. Thanks for the mentions too 😉

    For me, I had to get clear on mainly blogging to have fun, spread love and help to set the right tone for my campaign. Then I followed your dead on practical tips. Because when my energy was right, folks saw me in a different light. (A poet and did not know it 😉

    Helping other bloggers is a quick way to make friends. Bloggers with many friends are well-connected. Well-connected bloggers generally become influencers. It is that simple but the energy part is a difficult one for most of us to embrace, so it typically takes months or years to be seen in an expert light.

    I just love helping, have fun blogging and keep creating. All seems to flow in a fabulous direction when I’m blogging with these intents.

    Thanks for sharing Janice 🙂

    Ryan
    Ryan Biddulph recently posted…11 Blogging Lessons from My Wildest Travel ExperiencesMy Profile

  11. Janice Wald at 9:18 pm

    Hi Ryan,
    I am so glad you liked my article, especially since I mentioned you several times as I referenced our relationship. You clearly have many blogging friends (Donna Merrill wrote to say she’s one of them) which leads to your success.
    As always, I will try to follow your example as far as effective networking as time allows. Thanks for writing to tell me you found my tips spot on.
    Janice
    Janice Wald recently posted…Inspire Me Monday Linky Party #125My Profile

  12. Edward Thorpe at 8:41 am

    Hi Janice,

    With the quality content you consistently contribute to your followers, I’m amazed you’re also a teacher – turn that amazed into ‘impressed’, even ‘inspired’!

    Really like anecdotal posts like this one. Especially when they’re also instructional in nature. Great post, great tips. BTW, I considered you an influencer from our 1st contact onwards. 😉
    Edward
    Edward Thorpe recently posted…Congressional Members Sell Out American Public’s Internet Privacy RightsMy Profile

  13. Chery Schmidt at 7:02 am

    Hi Janice,

    This is my first visit here to you blog and I am sure not my last! Your Hubby sounds like a very bright guy to call you a blogging influencer! Check! Yeppers looks to me like you got it going on girl! You did an amazing job here with this post, as well as your whole blog for that matter.

    Looking forward to learning more from you..
    Chery :))

  14. Lydia Brown at 6:44 pm

    Janice, you solved one of my problems just reading this one post. I definitely will be a subscriber and follow you wherever. Thank you for sharing this not hard to see what a powerful influencer you are. I am fortunate that I will be participating on an expert panel in May the first of many I plan. Hosting my own what an awesome tip to start planning!

    • Janice Wald at 7:39 pm

      Hi Lydia,
      Your glowing compliments warmed my heart. Thank you!
      1. I was curious which problem my article solved for you. Do you mind sharing?
      2. Thank you for calling me not just an influencer, but a powerful influencer, LOL. Seriously, thank you.
      3. Good luck with your expert interviews– the one you are participating in and your own. If you need participants, for your interview, please look me up. I’d love to participate.
      4. I was excited to read you will be a subscriber, but unfortunately, I did not get a notification you subscribed. Please check the link in your email to make sure it’s activated.
      It was a pleasure meeting you today. Thanks again for your kind words. I am happy for our connection.
      Janice
      Janice Wald recently posted…How to Effectively Brand Your Blog and See ResultsMy Profile

  15. SuziesView at 11:13 am

    Hi Janice. This was a great read for me. I always learn from you when I come. I pinned this in my tailwind! I will be re-reading again & again till I get there. Thanks for inspiring me.

  16. Rachel at 4:31 am

    This is a very helpful especially point #1. Learning how to focus on your target reader and solve their problems seems to be the key to blogging success.

  17. Mandy Allen at 6:13 am

    Good for you! I don’t write posts that are too long, usually 300 words or less. I like to be short and to the point. I Have considered whether I am missing out on traffic because of this but even if I am I don’t want to change the way I write. I have changed tack over time, I recognise many of your points in the way I write but some are things I used to do but don’t now, for some reason. I don’t think it was a conscious change, it just evolved into something different.

    Enjoy the journey!

    • Janice Wald at 7:14 am

      Hi Mandy,
      Thanks for commenting on my article. May I ask if you’ve ever checked the stats of your longer posts compared to your shorter posts? Would you mind doing that for me? Click dashboard, site stats, top posts and pages, summaries, all time and letting me know if your longer posts our perform your shorter posts? I’m doing a post next weekend and the info may help me. If I use your stats, I’ll link to you. Thanks,
      Janice

  18. ikechi at 8:52 pm

    Hi Janice

    It is so great to meet you and I must say that is blog is just great. Reading this post, I see why you are just an awesome blogging influence. Your tips are well noted. Thanks for sharing. Take care

    • Janice Wald at 11:12 am

      Hi Muhammad,
      Great to see you here and on Facebook today. Thanks for commenting on my article and for the compliments. I’ve shared many blogger influencer posts, and I’m sure I will continue too. It’s extremely helpful in getting exposure.
      Janice

  19. Jan Verhoeff at 6:30 pm

    I read through this a couple of times, and got more detail each time. I’m a firm believer that we’re all an influencer in our own niche, but we can do more. We can influence more if we simply know how to leverage our leadership powers.

    I was really thrilled to see the number of comments and discussion on this thread. I love the influencer niche, and have been actively seeking other influencers for a while. Not sure how I’d missed you! But I’m glad I found you, now.

    Great content!

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