Blogger Equipment: The 5 Most important Investments for Your Blogging Business

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By: | August 17, 2022 | Tags: , , |
blogger equipment

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Do you know what blogger equipment you need to get your blog off the ground and have a shot at making your blog a success?

Here are some jaw-dropping statistics about the competition up against you: With 600 million blogs on the internet in 2022, you better make sure you bring your A-game when you enter the blogosphere (Source).

For people new to the blogging world or those who are late to the party, a blogging business is partly about the writing but also about ensuring you keep abreast of the latest and greatest changes.

If you want to monetize your blog, you’ve got to understand the latest tips and tricks. If you want to understand something new, you’ve got to invest time and effort into it, but you’ve also got to invest money into it. That’s where an understanding of the necessary blogger equipment comes in.

As people say, “It takes money to make money.”

If you want to make money, you’ve got to spend it.

Entrepreneurs know they need to put money back into their businesses, but they don’t always know what they should spend money on.

This is why you’ve got to understand the most efficient investments to keep your blog up-to-date and your skills refined.

Let’s explore important blogger equipment you need to make sure your blog is on track for success.

What Blogger Equipment Do You Need?

Legal Protection 

Every blog needs legal pages. One of the best things you can spend your finances on is the big three of legalities.

The terms and conditions, privacy policy, and disclaimer will protect your blog and yourself from any potential lawsuits.

This may seem like a major investment but you can always use business loans or a business line of credit to invest in it. A business line of credit can be very useful because you pay for the business expenses using your line of credit and only repay what you spent.

Writing Tools

Blogging is a time-consuming practice. Therefore, you’ve got to get into the habit of making things easier.

There are great tools out there such as Grammarly that can help you to review your text quickly to get the spelling, grammar, tone, and brevity just right.

This piece of blogging equipment depends on the type of blog you are ultimately promoting because if it’s in your tone of voice, you need to stick to a general rule where you are communicating in your best possible voice. For this reason, you may not want to invest in article rewriter tools that use Artificial Intelligence to do your writing.

Additionally, you may want to use speech-to-text tools like Dragon. If you have the ability to dictate blogs or your typing skills are your Achilles Heel, this can ensure you bring out a lot of volume in a short space of time.

A Self-Hosted Website

One of the biggest blogging problems is using poor-quality hosting, but if you want to customize your website you need to upgrade to a quality WordPress theme that will suit your blogging needs. There is a wide variety out there, such as Sugar+Code and so many more, but you’ve got to decide what is going to work well for you.

Veteran blogger Ryan Biddulph agrees with the importance of web hosting.

According to Ryan,

“Web hosting is a pure must Janice. Unless you own your blog, you are a free platform user. You certainly are not a blogger unless you pay your domain and hosting bills. Gotta own it in order to be it.

Ryan” (Source)

Optimization Tools

You don’t want potential customers or followers to leave your blog because it takes too long to load. The right plugins will make your website load up super quickly, and as website loading is one of the most important things that will determine the longevity of your blog, you should not skimp on it.

You might also consider investing in keyword research tools to be able to optimize your post for Google and other search engines.

Ahrefs, Moz, and Semrush are top of the line, but you get what you pay for. Ubersuggest is a little more affordable than these other keyword research tools. Ubersuggest starts at $29 per month.

Can you guess what the last piece of blogger equipment is?

Your Education

Finally, one of the most important investments is to look at your continuous learning. You can get a lot of information for free, but if you really want to start expanding your mindset you’ve got to dig deep and find those blogging courses that really bring about the results. This means you’ve got to invest a pretty penny or two.

Also, don’t forget about the power of books.

A blogger never gets off work. Even on vacation, I am expanding my knowledge about topics in my niche so that when I return my skills are honed.

Here are some of the network marketing books I have read and recommend:

  • TRUST ME, I’M LYING by Ryan Holliday
  • HOW TO WIN FRIENDS AND INFLUENCE PEOPLE by Dale Carnegie
  • HUFFINGTON POST GUIDE TO BLOGGING by Arianna Huffington
  • BUILDING A STORY BRAND by Donald Miller
  • THE MOM TEST by Rob Fitzpatrick
  • ONE MILLION FOLLOWERS by Brendan Kane
  • CONTENT CHEMISTRY by Andy Crestodina
  • WEB COPY THAT SELLS by Maria Veloso

Finally, if you are interested in succeeding on Instagram, I recommend you read All the Instagram Tips and Tricks You Need to Know: 89 Mostly-Free Hacks, a Guide to Using and Monetizing Instagram written by yours truly, Janice Wald.

The next book I plan on reading to hone my craft is ON WRITING by Stephen King. We are all life-long learners. Learning never ends.

At any rate, staying ahead of marketing trends is certainly necessary for bloggers who want to beat the competition in Google’s Search Engine Results Pages.

You might argue that books are not costly enough to be considered “investments.” Whether you invest your money or your time or both, you cannot avoid making investments in your blog.

Blogger Equipment: FAQ

What equipment is needed for blogging?

Legal protection, blogging tools, a self-hosted website, optimization tools, and your education.

Wrapping Up: Blogger Equipment

Hopefully, this post gave you a starting point for knowing what blogger equipment to invest in.

Readers, please share this list of important blogger equipment so new bloggers discover what to invest in when they put money back into their new business.

I look forward to your views in the comments section. Can you suggest more vital blogger equipment new bloggers should be aware of?

This post was contributed and made possible by the support of our readers.

  1. Archana K

    Great stuff, as always. Grammarly has been by my side since 4 years now and I haven’t regretted investing in it once. on the contrary, I’ve been so thankful when it comes to my rescue and make my writing so much more concise and error-free.

  2. Ryan Biddulph

    Janice thanks heaps for the shout out. I became more confident the day I decided to use a VPS. Hosting with premium solutions speeds up your blog, guarantees virtually 100% up time and boosts your confidence as a blogger since you know the blog can handle any traffic load, until you genuinely go viral.

    • Janice Wald

      My pleasure, Ryan. I agree with your comments. I use SiteGround which I hear is pricey in comparison. However, I feel you get what you pay for. Thanks for commenting.
      Janice

  3. Sabuj Rayhan

    Thanks for sharing the 5 most important investment tips for blogging businesses.

  4. cirrus

    Very informative article!!
    Really running a blogging business or any other online business requires this kind of investment
    And I think business website is really basic and important element for every online business. And since your website needs to be up 24/7 you need to choose a good hosting provider.
    Yes.. Thanks for sharing this information
    I would love to read more articles like this
    Keep it up guys

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