Strong Blog User Experience: Why Is It Important?

By: | August 8, 2017 | Tags: , ,

 

how to make the blog user experience positive

Have you heard that blogging is dead?

Due to the prevalence of recorded video and live video streaming sites, it would be a logical assumption to draw.

However, blogging is very much alive and well.

Even marketers are resorting to it.

Although the reasons for creating written content vary, visitors need to have a positive experience when they come to your site.

Otherwise, they will get their information elsewhere from a video or another person’s blog post for example.

With 152 million blogs on the internet, readers don’t have to choose yours. Do you want them to visit and return? You need to make their experience enjoyable.

It’s true. With all the competition for your readers’ attention, the blog user experience definitely matters.

By the end of this post, you will discover how to engage your readers so that they want to share your posts. In addition, you will be able to make them feel so special they will have a positive blog user experience when visiting your site.

Why is Blog User Experience Important?

by Emma Miller

As the importance of having great quality content on your website has been widely recognized, people are now finally paying due attention to their blog sections. Not only is the power of written words been reinstated as crucial, but it is also a vital element in the overall user experience.

Not only is the power of written words been reinstated as crucial, but it is also a vital element in the overall user experience.

Although there’s so much more to having a great website than just the quality of texts, they are the necessary feature which adds a lot to the perfect combination. Most users don’t evaluate websites in terms of separate features, but rather as a whole, which means that no element can be omitted or neglected in you wish to provide visitors to your site with a supreme experience.

Most users don’t evaluate websites in terms of separate features, but rather as a whole, which means that no element can be omitted or neglected if you wish to provide visitors to your site with a supreme experience.

Why is user experience so important?

It goes without saying that people visit websites only if they are intrigued by their offers or if they believe they’ll find some answers or great deals.

If their expectations are not met, people will leave the site disappointed, even though their expectations might have been completely unfounded in the first place. Even though there’s nothing you can do about unrealistic expectations, there’s so much you can do about pretty much everything else.

A satisfied visitor or a customer brings income, spreads the word about your offer and significantly improves your brand identity.

In order to meet their expectations, you have to pay a lot of attention to the quality of texts on your blog page, as well as the design. This means that your blog page mustn’t be packed with ads and should not feature a pop-up window since many people perceive them as annoying.

Needless to say, navigation should be as smooth as possible and intuitive.

Making them feel special

People don’t expect every blog entry to be extremely relevant to them, but they do expect to come across something they feel was written particularly for them or about the situation they are in.

In order to delight the visitors with such entries, you need to know who your visitors are and what they expect. Getting it right improves the satisfaction of users immensely.

If you manage to add even more value to your blog by providing interesting infographics and presentations, you’re almost certain to create a very positive experience for your target group.

Videos are also seen as a great tool in helping you provide not only valid and relevant information, but entertainment as well.

how to make the blog user experience positive

SEO

Since blogs are normally integrated with websites, every time someone shares a blog entry they will actually be sharing much more with their followers, thus improving the SEO ranking of the website. However, in order for this to happen, people should feel the need to share your blog entry and they’ll have no reservations if they are satisfied with the whole “package”.

Another feature that is easy to install, but is quite useful, is the sharing buttons. Also, outbound links leading to larger websites will help the rankings and visibility of your website. This may sound overwhelming to some, but if you wish to make money online, you have to be ready to learn a thing or two.

[Read: 4 Ridiculously Easy Ways to Enjoy Effortless Blog Traffic]

Boosting brand identity

There are many things you can do to improve your brand identity and blogging is definitely one of them. Providing relevant information, which is presented in an appealing and well-designed context will make people trust your brand more and become loyal to it. This is particularly important since we know that you need to invest around five times more money in attracting new customers than retaining old ones.

This is particularly important since we know that you need to invest around five times more money in attracting new customers than retaining old ones.

However, blogs should also live outside the virtual world. The person or people in charge of creating content for your blog should attend relevant events and various digital trade shows in order to promote the brand. Not only will they be able to establish important contacts, but they’ll also have a chance to hear comments and suggestions from the users.

Not only will they be able to establish important contacts, but they’ll also have a chance to hear comments and suggestions from the users.

Conclusion

User experience has become increasingly important, which has led to many changes to how websites and, more specifically, blogs are treated. If you want the visitors to leave the website satisfied with what they’ve seen and learned, you need to pay equal attention to the design,

If you want the visitors to leave the website satisfied with what they’ve seen and learned, you need to pay equal attention to the design, layout, and content provided.

In terms of blog entries, the information you provide should be relevant and presented in the way that the user feels they have found exactly what they wanted.

Emma Miller is a Sydney based writer with a degree in marketing. Interested in digital marketing, social media, start-ups and latest trends. She’s a contributor at Bizzmark blog.

Host Blogger’s Comments:

Emma’s tips showed you do need to give a positive blog user experience to your visitors when they come to your site.

She went as far as to explain you need to up the entertainment value.

You are here to empower your readers. Even without all the online competition, you want people to have a positive blog user experience when they visit. Then, in addition to being happy readers, they’ll want to return for more visits as well as share your articles.

If visitors stay longer, your bounce rate improves. If visitors are pleased, they might share your posts and return. Both could lead to higher traffic for you.

Her 3 tips explained how to cause all these successes to occur.

Please share this post so other bloggers know the importance of the blog user experience and how to enhance the experience for their guests.

What did you think of Emma’s post? In the comment section, explain if you think the blog user experience matters and what you do to enhance it.

  1. John Doe

    User experience is important but it all starts with content. Without content the blog has nothing

  2. Cori Ramos

    Hi Emma,

    It’s nice to meet you.

    I really enjoyed reading your post. I agree with you that the blog user experience is important and it does start with these elements you shared – especially making our visitors feel important.

    The one I need to work on is boost my brand. I like the idea of networking at events to promote my brand. I’m going to be more proactive in searching for events to attend.

    Great post!

    Have a great day and week ladies. 🙂

    Cori

    • Janice Wald

      Hi Cori,
      Let’s attend those blogging events together. I like to find new places to network also. Keep me apprised if you hear of any. Thanks, and thanks for the visit and the comments.
      Janice

  3. Arvind

    i think the competition is too much these days in blogging…if you are really dedicated and regularly sharing quality articles then you can surely give good user experience…on the other side it you are not updating your blog then it will surely be called as dead blog….no user will return to your blog back again because he or she will not get any new information on blogging…User experience should be of highest priority to get more visitors to our blog…great post Janice..!!

    • Janice Wald

      Hi Arvind,
      So glad you enjoyed. It was a unique topic for Mostly Blogging. I’m glad to hear you found it valuable. Thanks for writing to tell me.
      Janice

  4. Juan in Oman

    There should be no confusing link ads under the menu, that a good user experience. Most of the blogs now, have this link ads beside menus which is tricky and affect the user experience

    • Janice Wald

      Hi Juan,
      I appreciate you coming by and contributing to the discussion by offering suggestions. I have ads in my sidebar– not too intrusive. I agree that ads can be intrusive and ruin the user experience.
      Janice

  5. Nishant

    Hello, Janice. Its extremely true that user experience plays an important role in online marketing.

    We trust a website that looks good and has a professional outlook. providing a compelling user interface gives a good first impression and it reflects quality. Quality of the entity who owns/ manages the website, the person behind it,etc.

    The best example will be a poorly designed designed eCommerce store, where the lead will, be searching for a login/ signup option. We are living in a world where people are giving importance to micro-moments. A delay can cause confusion and frustration among the users, forcing him to search an alternate solution.

    • Janice Wald

      Hi!
      Is nice to meet you in order? If so, nice to meet you!
      I really appreciated the thoughtful, detailed comments you left on this post. I thought your example of an ecommerce store losing business because the user’s experience was poor was an excellent example.
      Janice

  6. Shantanu Sinha

    Hello Emma,

    Nice to see you here on Janice’s space 🙂

    Indeed people love to get attention. Our readers who keep visiting our blog, too hope back some attention by our side. This makes them they are important to us.

    To keep interacting with our readers help us to create a strong bond between them and us. But the content should be good, if
    the content they find it appropriate they will fly in or else they will go away.

    Giving them what they are looking for always lead to a win win situation.

    I liked how you mention, attend events to promote our brands. This something very innovative steps which one can take
    to boost up their services. The more people we reach the more benefit we get.

    Thanks for the share.

    Shantanu.

    • Janice Wald

      Hi Shantanu,
      Thanks for coming by to comment on our article. I appreciate you commenting on Tip 3. For me, Tip #1 was the most surprising. Regarding events: I attend events and I host events.
      Thanks for the visit.
      Janice

  7. Pedro ::: Astute Copy Blogging

    Hi Emma,

    With so much competition (1,896 blog posts published every minute or about 3.39 million blog posts every day), we must go over and above to deliver a fantastic user experience, if we want to engage our target audiences and keep them coming back. We need to consistently provide compelling and valuable content. And we must scratch where our audiences itch, because the truth of the matter is that they are only concerned about one thing and one thing only: wiiFM – what’s in it for me?

    Awesome post 🙂

    Best regards,

    Pedro

    PS – @Janice, how was your cruise?

    • Janice Wald

      Hi Pedro,
      My cruise was amazing. Thank you for asking!
      I liked your acronym– WIIFM. I hadn’t heard that one!
      I agree with you that people want to know what’s in it for them. For that reason, I have optins all over this blog telling people what they’ll get for signing up.
      Thanks for coming by and commenting.
      Janice

  8. kamal pura

    Awesome post written here actually once i read same and detailed guide on a blog Only Loudest so again it’s here which is another awesome guide for me.
    Thanks for sharing

    • Janice Wald

      Hi Kamal,
      Thanks for coming by. Your comments were inspirational for me! After reading them, I went and checked out the LoudestOnly blog and introduced myself. I agree the blogger and I blog about similar content. I’m glad you found this post helpful.
      Janice

  9. Emenike Emmanuel

    Hi Emma,

    Good to read your guest post today on Janice’s blog. I was talking on a similar subject awhile ago on my Facebook profile. Good to see an improved version of that here.

    When a blogger gives tremendous value, it helps to increase their brand identity. More people will be satisfied with their service and they will likely make more sales.

    Cool tips.

    Best regards.

    Emenike

    • Janice Wald

      Hi Emenike,
      I appreciate you coming by and commenting.
      You are right– a good user experience will keep people on the blog longer, entice them to return, and possibly be a customer or client as well.
      Janice

  10. Prince Akwarandu

    Hi Janice,

    I enjoyed your guest post at Donna’s blog, then, I decided to come over to check out more stuff here. Since I landed safely on your blog, I won’t stop coming, sharing, commenting.

    Back to Miller’s post.

    Good day, Miller

    Strong blog user experience is good and one of the key factors that keep a blog growing strong and better.

    If your blog is organized and quite understanding – you just won the heart of your readers. They can do just anything if you let them know about it.

    As you rightly put, a satisfied visitor or a customer brings income, spreads the word about your offer and significantly improves your brand identity. I can’t agree less.

    Thanks for sharing, Miller. Enjoy the day, Ladies 🙂

    • Janice Wald

      Hi Prince,
      Thanks for following me to Mostly Blogging. I enjoyed seeing you at Donna’s blog and interacting with you there.
      I hope my blog fits the criteria you mentioned. I like to think it does. Thanks for inspiring me to do a self-assessment.
      Janice

  11. Coalesceideas

    Fast loading website is basically the foundation, readable contents and neutral color is a good starting point when it comes to UX

  12. kiran

    Howdy just wanted to give you a quick heads up. The text in your article seem to be running off the screen in Ie. I’m not sure if this is a format issue or something to do with browser compatibility but I figured I’d post to let you know. The style and design look great though! Hope you get the problem fixed soon. Thanks

    • Janice Wald

      Hi Kiran,
      Thank you for the heads up. After reading your comment, I clicked on the post and didn’t have an issue. Can you please try and zoom out and see if that helps? I agree that shouldn’t be necessary. I’ll ask others if they are having that issue. Thanks,
      Janice

  13. Donna Merrill

    Hi Emma,

    Nice to meet you here on Janice’s place!

    This is a topic that needs to be shouted out. The blogging experience must make readers feel like they are special. We have to pay attention to those in our niche and in our circles to see what difficulties they are experiences. Then, write content to address the issue.

    When someone is new to our blog, welcome them. Answer each and every comment and just have plain old manners.

    -Donna

    • Janice Wald

      Hi Donna,
      Thanks for the inspiration to work harder not to let a comment fall through the cracks.
      Janice

  14. Elise Cohen Ho

    I was recently at a conference that spoke about blogging being dead. I thought it was a bold statement and also untrue. Blogging is not dead. It is just changing.

    • Janice Wald

      Hi Elise,
      That IS a bold statement. Weird to hear such a false statement at a conference.
      There are 152 million blogs out there? Doesn’t sound dead to me.
      However, you are right. Changing. We have to try harder, go longer, incorporate media…
      Janice

  15. John Marc Ramirez

    Blogging is fun, but it takes great effort, as well. I learned so much from this blog post. Thank you, Janice. 🙂

  16. Andrew Philips

    You can improve blog user experience adding visual content to your blog post. For making impressive visual content such as infographic, presentation, and so on, you should use infographic maker tool.
    Recently, I published an article on 7 Best Online Infographic Maker Apps

    • Janice Wald

      Hi Andrew,
      Thanks for commenting with this nice testimonial about the value of infographics. Years ago, I made them consistently but found they didn’t bring me a return on my time spent making them.
      I recently got a free premium Venngage account but couldn’t figure out how to use it!
      Janice

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