So, have you heard that blogging is a great way to get your message out there? You’ve read about how you can monetize your blog and start earning a living just by publishing your opinion. Before you quit your job, though, you might want to take a step back and learn the facts.
Blogging is a tool you can use to share your thoughts with others. It is a tool that has the potential to reach millions of readers so, yes, you could make a living blogging. There are certainly those that do.
But do you want to know who makes the most money from blogging? It is those who write books or create information products that promise to make you money overnight. Now, there is a lot that can be done to get your blog stats up, but you need real strategies, not some pie in the sky promise.
Start with a Really Good Book
Now, don’t get me wrong – there are a lot of good books on the topic as well, but you do have to keep your eyes open. Look for content that contains some substance – if the book has less than 60 pages, for example, it is not going to do more than give a basic introduction.
So, if it claims to be a “Blogging Bible,” common sense would indicate that there is a lot of information that won’t be included. A good book on the topic, on the other hand, will go into a lot more detail so look for a couple of 100 pages at least.
And believe me, you will be glad of the extra help. Blogging itself is not a difficult process, and it’s very cost efficient as well. Your only real expense will be some good WordPress hosting to make sure that your website is fast and responsive, and the rest is entirely up to you.
It might take some getting used to, but once you do get the hang of things, posting is pretty simple. Where things become more complicated is knowing what to post about.
What to Post About
Do you need ideas for starting a blog?
Posting pictures of your latest culinary creation and what your inspiration for the dish was is bound to get you some likes, but will it appeal to a much wider audience as well? It might, if you also add the recipe and maybe a step-by-step tutorial on making it as well.
Generally speaking, look for a subject that you are an expert in and a subject that you are enthusiastic about. So, if you are able to burn water when making tea, cooking probably isn’t your thing.
What do you do for a living? What are your hobbies? How could you translate your real-life experience into a series of helpful posts that will be useful to people? Say, for example, that you really do love cooking.
You could show everyone how to make your Nana’s favorite stew recipe. But why not take things a step further and start a once a week series on basic cooking techniques? Or a sub-series on choosing the best vegetables or herbs for the stew?
There are a lot of potential topics you can write about if you put your mind to it. What you have to do is to sit down and figure out which ones are best for you.
Do some research upfront to find out what information people are looking for. How easily could they find information similar to what you want to provide? There are hundreds of posts out there on how to boil an egg, for example. What can you do to make yours different?
Have Polished Posts
The next thing that you need to look out for is how professional your post looks. Now, you do not have to use the Queen’s English here, but you do need to make sure that the work reads well and that there are no basic typos or grammatical errors.
Why? These can damage your site in two ways. First of all, readers may be put off by it and you will be marked down in the search engines as a result of it.
Promote Your Content
You might be surprised to learn that publishing your blog post is where the hard work actually begins. I mean, sure you do need to put in quite a bit of effort into writing your post, but it’s not going to do you any good if no one ever reads your posts.
That’s where promotion comes in. You need to get your blog out there so people can see it. Start by sharing it on your own social media pages. You might even want to consider starting a social media page for your blog itself.
Where does your target audience spend most of its time? Are they teens who lounge around Instagram, or are they more middle-aged and love Facebook? Choose two to three social media sites to promote your work on at the very most.
Why not just work on all of them? This is not a very effective strategy. With social media, you want to start building relationships with your followers. That means providing them with value. So, instead of just posting your latest blog post every single time, you have to look at providing them with other content that they will also be interested in.
Back to the cooking blog again. Let’s say Christmas is on its way – you could link to someone else’s blog post about choosing the best present, or a crafter’s post on making your own Christmas cards.
Maintaining your social media presence is going to take some time out of your day. It’s something that you need to work on consistently, though. For that reason, it is far better to focus on just a few channels.
That way you can build up a loyal readership and keep them interested in your page. Then you will have a ready audience when you do publish a new blog post.
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