How to Write 17 Powerful Blog Introductions That Make People Read

By: | August 12, 2018 | Tags: , , |

17 ways to write compelling blog introductions


Many bloggers write about them.

Did you ever consider using emotions to hook your readers in your blog introductions?

There are many methods you can use to hook your readers.

This post will explain how to capitalize on your readers’ emotions.

You can use these tips to hook your readers for a variety of purposes:

You can hook your readers so they keep reading your post until the end.

You can hook your readers so they make comments.

You can hook your readers so they share your posts.

You can hook your readers so they purchase your product or service.

By following these tips and the action plan at the end of this article, you’ll get your readers to click “Read More.”

By keeping readers reading, you’ll increase your page views.

Since your bounce rate will improve when you follow these tips, your organic traffic will improve as well.

This post will end with an action plan for writing blog introductions for blog post writers of every niche.

The strategies in this post are effective since they are based on psychological research.*

Let’s get started.

The Sticky Blogging Formula says readers will “stick” to your article if they know by the end, they will get a desire of theirs fulfilled.

People have 17 basic human emotions. By explaining how your articles will appeal to each of these 17, your readers will continue reading to the end of your post, and your bounce rate will improve.

Also, since your Call to Action asking people to comment, share, or subscribe is often at the end of blog posts, your comments, social shares, and sign-ups will rise if you follow the tips in this post.

It gets better:

You don’t even have to appeal to all 17. Telling your readers in your blog introductions how any of these will improve by the end of your post will increase the success of your blog posts.

17 Ways to Write Amazing Blog Introductions

Find a way to give your readers want they want in your blog posts by appealing to their desires for the items on the following list.

The bloggers in my Link Exchange are already grouped into niches. Let’s match the niche to the desire your reader.

People find these appealing:

Desire 1: Acquisitiveness Desire for money, power, prestige, efficiency, material possessions:

Who might find this desirable? Readers interested in posts about finance (in the Money niche in the Link Exchange).

Desire 2: Comfort Desire for physical comfort, rest, leisure, peace of mind

Who might find this desirable? Readers in the Home Decor niche

Desire 3: Convenience Desire to eliminate work, do tasks more easily

Who might find this desirable? Readers interested in technology

Desire 4: Humor Just for fun, messages for pure entertainment value

Who might find this desirable? Readers in the humor bloggers’ niche

Desire 5: Curiosity Desire for any kind of a new experience

Who might find this desirable?  Travel bloggers

Desire 6: Egotism Desire to be attractive, popular, praised

Who might find this desirable? Readers of fashion bloggers and beauty bloggers

Desire 7: Family Affection, Togetherness, Happy Home Life Desire to do things as a family unit, to please members of the family

Who might find this desirable? Mommy bloggers and relationship bloggers

Desire 8: Fear of pain, of death, criticism, loss of possessions, beauty, popularity, and loved ones

Who might find this desirable? Readers of health blogs

Desire 9: Health Desire for good health, longevity, youthful vigor

Who might find this desirable? Readers of mental health blogs

Desire 10: Hero Worship Desire to be like people we admire

Who might find this desirable? Entertainment bloggers

Desire 11: Kindness, Generosity, Usefulness Desire to help others, our country, and our religious group

Who might find this desirable? Readers of education and blogging tips blogs

Desire 12 Love:  Desire for romantic love

Who might find this desirable? Readers of articles written by relationship bloggers

Desire 13: Mental Stimulation Desire to improve mind, to broaden mental horizons

Who might find this desirable? Readers of mental health blogs

Desire 14: Pleasure Desire to be fulfilled through fun, travel, entertainment, enjoyment in general

Who might find this desirable? Readers of gaming and travel articles

Desire 15: Sensory Appeals Desire for any stimulus received through any of the five senses

Who might find this desirable? Readers of the gaming and relationship niches

Desire 16: Friendship Togetherness and sharing with those close to you outside the family unit

Who might find this desirable? Readers of articles written by relationship bloggers

Desire 17: Guilt Plays on a sense of duty or obligation and responsibility

Who might find this desirable? Readers in the mental health niche.


The examples of readers who would be interested in these human appeals are only that, examples. Many readers might be interested in many of these.

Action Plan:

Go to the Link Exchange, find your niche, and write posts that will appeal to readers in your niche.

Make sure your blog introductions tell people how your article will help them get that desire by the end of the post.

This is pivotal: If you don’t tell them in your blog introductions, before the page breaks, that you will help readers get what they want by the end of your posts, your efforts are wasted.

Readers, please share so bloggers and other writers learn how to match the 17 basic human appeals to hooking their readers by writing a captivating blog introduction.

I look forward to your views in the comments section: Do you have any additional examples you can suggest? Which niches would you recommend for these 17 basic human emotions?


  1. Ryan Biddulph

    Comfort. We crave it Janice. Even though growth happens outside of comfort zones, eventually, if you leave your comfort zone persistently you can experience comfort thru most of your life. People draw themselves to comfort and comfy blog titles or blog post titles are like lighting or flames to a moth; irresistible 😉 Excellent post as always here.


    • Janice Wald

      Hi Ryan,
      I agree with what you wrote. Another commenter chose another. Fun to read people’s choices!
      I love your moth simile. Thanks for the compliments on my article and for coming by today. Tom Biddulph came by today as well! Two Biddulphs! Great to see you and meet your cousin. Did you see your picture in my sidebar? =).

  2. The Curious Frugal

    Super interesting post Janice! This isn’t something I’ve read before, very unique content. So it satisfied Desire 5 above which is an important one for me 🙂

    • Janice Wald

      LOL, Yes! I love your comments. They make me smile. Thanks for the compliments and for coming by today and putting a smile on my face.

  3. Vishwajeet Kumar

    Hello Janice,

    You have mentioned some great points here. I haven’t read this type of post earlier. I am currently working with Desire 11 and I love doing it. helping others gives me the opportunity to connect with people and help them to become successful in their life. Awesome post.

    Have a Great Day 🙂

    • Janice Wald

      Hi Vishwajeet,
      Those are noble goals– to help people, etc. You sound truly inspired– the best kind of blogger. Thanks for writing to tell me and reading what I wrote.

  4. Hiby

    It seems I haven’t really touch on any of the desires and now it’s time for me to learn and try them!
    Once again, thanks for the great and helpful information!

    • Janice Wald

      Hi Hiby,
      I’m so glad my article could inspire you! Blog posts should give people new strategies to try. Thanks for reading what I wrote and coming by to tell me I gave you a new way to start your posts.

  5. Bhawna

    Hey Janice

    Really amazing article.
    I have recently found your blog and I am loving the content that you put out.
    Keep up the good work 🙂

    • Janice Wald

      Hi Bhawna,
      What kind words! Thank you! I appreciate you writing to tell me you are enjoying my blog.

  6. Sajid Akhter

    Hi Janice,

    Excellent article. You have explained things very well here in this post. These are some very valuable tips which I am sure will be able to help lot of new bloggers to get more visitors. A catching introduction is the first step towards attracting your audience. Then you may hold them on with great content.

    Thanks for sharing this wonderful post. have a great day. 🙂

    • Janice Wald

      Hi Sajid,
      You are absolutely right– a great introduction motivates people to continue reading. Thanks for the praise and for reading what I wrote.

  7. Olatunji Mike

    Great post.

    I actually experienced that the length of a blog post also affect how people read. For instance, a moderately long post like, 1000 words or less are often mostly read at a go.

    A post that seems a bit long like say 3,000 words and above make readers want to save or bookmark them and read them sometimes later.

    But I also believe a very catchy introduction will make people stick with a post like you cited.

    Thanks for this post Janice

    • Janice Wald

      Hi Olatunji,
      You make interesting points. Bookmarking gets us repeat traffic. If they bookmark on Pinterest or another content curation site, we get social shares.
      Which do you think is better– for readers to finish or bookmark and plan to come back later?

  8. Moss Clement

    Hi Janice,
    This is epic. All desires in your article are great. However, my takeaway is #7 & #11, which has to do with family affection, togetherness and happy home. As well as Kindness, generosity, and usefulness. In love #7 because as a family, it is important to maintain a happy home. But in the world today, many are suffering as a family because of lack of unity. Which is why many parents and guardians are constantly searching for information on how to have a successful family. My little secret, Janice. I’m gearing up to setup a parenting blog.
    On the other hand, #11 is about providing value, useful information that will help your readers solve a problem.

    Thank you for this rare gem!

    • Janice Wald

      Hi Moss,
      A parenting blog!? Is this in addition to your blogging/marketing/SEO blog?
      Thanks for calling my post “epic.” Many agree with you and are writing they can relate to #11 as their goal in their intro. A rare gem– wonderful praise! Thank you for the compliments and for reading what I wrote!

  9. Hildah

    Hello Janice,

    Thank you for the unique informative post!

    One thing I love about your content is that it is very unique. Your very creative and I mostly use your blog to outsource new ideas.


    • Janice Wald

      Hi Hildah,
      I’m glad you’re enjoying my blog. Thanks for the compliments. I’m glad my blog can inspire you to come up with ideas for your blog. Thanks for writing to tell me.

  10. Taka

    Hi Janice,

    You are really creative and this post is unique, I must say. I always refer back to Henneke Duistermaat’s book whether consciously or unconsciously when I write a blog intro. But it feels like you added more layers to it. Writers can make readers feel a certain emotion. This is great and hopefully I can apply it when I can.

    Thanks for sharing!

  11. Digital Aroma


    This is one of the finest article which helps every blogger to write interesting introductions. By using these tips, bloggers will make their users o read the whole blog. Thank you for sharing such a helpful information.

Would you like to share your thoughts?

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.