5 Steps to Defining Your Blogging Strategy
This post was contributed.
Having a blogging strategy is what will take your blog from being good to great. Having a strategy saves you time that you may have otherwise spent on blogging about the wrong topics or using the wrong promotion strategies.
With a well-defined blogging strategy, you can propel your blog into the realm of ever-growing success. You can save time, increase traffic, and create relationships that will make your brand more recognizable than ever before.
Which blog goals should you pick?
Goals that help you focus your content marketing strategy.
Here are five steps you’ll need to take in order to define your blogging strategy.
1. Define Blog Goals
There’s a ton of power in the “why.” As you develop your blog, you probably know what you want to achieve and how you plan to achieve it, but you may not have thought about why. So one of the first things you’ll want to do is figure out why you’ve decided to use a blog.
Do you want to educate people on a specific topic? Want to increase sales and leads for a new product? Looking to build your brand?
Most blog owners have two or three objectives that they want to achieve with their blog. Once you’ve identified those goals, break them down even more. Let’s say you have a blog to increase traffic to your website and to increase sales. You want to identify quantities and a timeframe for these objectives.
Maybe you want to increase website traffic by 30% within six months or see sales increase by 50% in the next year. By defining measurable blog goals, it’s much easier to figure out the what and how.
2. Get to Know Your Audience
The more in-depth details you know about your target audience, the better. The next step you’ll want to take in defining your blog strategy is to perform target market research. Understanding your audience’s demographics is a good first step, but it’s even more important to understand psychographics (the why!).
There are all sorts of questions you’ll want to answer when researching your audience, including:
- What topics are they most interested in?
- What problem do they have?
- Where do they spend most of their time online?
- What are their interests?
Figure out what your audience is trying to achieve and what’s preventing them from doing just that. This enables you to create content that solves a problem.
3. Brainstorm Post Ideas
Keywords are the backbone of any content strategy. Without using keywords, your blogs won’t get the visibility they need in order to achieve the goals that you’ve set. Keywords and other search engine optimization techniques will allow you to create a steady flow of traffic.
In search engine optimizing your blog, you’ll need to find keywords that you want to rank for and then come up with blog ideas that allow you to use those keywords. This way, your blog will show up in search engine page results.
4. Create a Schedule
Consistency and quantity are critical. In order to reach your blogging goals, you’ll need to publish posts on a routine and consistent basis. To do this, you’ll want to come up with a blog content schedule. This way you will always have posts in the pipeline.
Many of today’s blogging platforms allow you to schedule a set time and date for when a blog post will be published. This means that you could write a blog today and schedule it to be released to the public two weeks from now.
Once you have a schedule and a list of topics, you can then begin writing your posts.
When creating blog posts, you want to ensure that they’re:
- Properly formatted
- Full of media such as images and backlinks
With a schedule in place, you can focus on creating quality content that will wow your readers each time you post.
5. Market Your Blog
Even with using search engine optimization to drive traffic to your blog, you can help to further increase views by marketing your blog. Chances are that you already have a presence on social media, so use these pages to your advantage. Why spend money to buy Instagram followers if you won’t maximize those dollars?
Make good use of your existing followers by sharing your blog posts on social media. Write a paragraph and include an image that entices people to click the link to read the blog and watch your views increase!
Using social media to market your blog is a great way to spread awareness of your posts. As people share your post within their own social channels, you can get new eyes that you may have never tried to target!
Conclusion: Blog Goals
A blogging strategy is a must in order to drive the success and profitability of your blog. Follow these steps so that you can define a strategy that enables your blog to get the traffic and visibility that you’ve set to achieve.
Readers, please share so bloggers discover which blog goals matter and how to refine their content marketing strategy.
I look forward to your views in the comment section: Which blog goals do you consider important?
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If you want to learn more about building a profitable blog, check out the first 3 free chapters of Blogging Like A Pro.