Blog Description Example: How To Make Easy Choices About Your Blog Posts, 6 Ways

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By: | June 12, 2021 | Tags: , ,
blog description example

Photo by Anete Lusina from Pexels

Are you here for a blog description example?

Do you know the decisions you need to make before starting your blog posts?

Do you know your choices?

Look at all the decisions you need to make before you can start composing your blog post:

  • Will the post be short or long?
  • Will the post be over 1500 words or under?
  • Will the post be serious or entertaining?
  • Will the post be SEO optimized?
  • Will the post be niche-related or a more generic lifestyle post?
  • Will the post be a how-to or a list of tips?
  • Will the post be a case study with original research?

This guide helps you answer these questions by providing six blog description examples.

By reading this post, you discover how long your posts should be, and what percentage of blog posts should be over 2,000 words. You also find out what kind of posts to have on your blog.

Let’s dive in and look at blog description examples that will help you decide the length, tone, and format of your blog posts.

How To Get The Right Blend Of Articles On Your Blog

A few blogs are entirely dedicated to one very specific type of article e.g. listicles. Most blogs, however, will have a mixture of article types. Getting the right blend of articles can make a huge difference to your blog’s success.

With that in mind, here are three blog description examples to consider:

Blog Description Examples

Short Blog Posts

Short articles tend to score highly on SEO

If you’ve ever worked with (or for) an SEO agency, you’ll know they tend to be very keen on short, highly-focused articles. “Short” is, of course, a relative term, but typically you’d be looking in the 500-1.5K word range.

How short are short blogs? Short blogs are less than 500 words and no more than 1,500 words.

Essentially, you’re writing a very specific article on a very specific question.

Blog Description Example 1: Let’s say you’re a fashion blogger, and you want to write a blog post about how to tie a scarf.

No one wants to read a lengthy post about how to tie a scarf, or if you’re writing for men, how to tie a tie.

The reason SEO agencies are usually so keen on these articles is that they usually deliver the best results in terms of pure SEO.

People type into search, “How do I…” They want a fast answer. People are in a hurry. Ideally, the answer to the question your blog post answers will be in your introduction.

Google had a CORE update on June 6, 2021. As a result, Google wants you to put the answer in the introduction; otherwise, the search engine user will bounce to a post that answers the question faster.

In the real world of blogging, however, SEO isn’t everything. The purpose of SEO is to get people to your blog. Once you’ve got them there you need to wow them.  

Long Blog Posts

Having a sprinkling of longer articles can go a long way to establishing your authority in your niche. Over time, this can make you less reliant on both Google and influencer contacts.

Also, the more authority your blog has, the more options you are likely to have for monetizing it. With that in mind, it’s often useful to aim for about 20% 2K+-word articles.

Composing a quality blog post takes time. You need to research, write, include screenshots, a dominant graphic, and proofread.

Blog Description Example 2: Blogger Hugh Roberts often publishes tutorials for WordPress bloggers. For instance, he recently published a tutorial explaining how to edit images in a WordPress dashboard. His first tip alone explained how to use the WordPress dashboard for graphic design.

Some bloggers mix up the format and conduct a case study with original research.

Blog Description Example 3: Let’s say a food blogger wants to go on a certain diet for a year and publish recipes as the year progresses. At the end of the year, when the blogger publishes the results, you can expect the description and the results of a 12-month regimen would be longer than 1,500 words.

Informative Articles

Informative articles tend to be more searchable

The rule of thumb in content creation is that any piece of content should inform, inspire, and/or entertain. Ideally, it should do all three but realistically even the very best writers in the world are unlikely to hit this all the time.  

Informative articles tend to do best in the search rankings. This is simply because it’s relatively easy to partner a question with an appropriate result.

If you want to rank, the informative article is an important blog description example. The longer the post, the more keywords you can possibly rank for.

Let’s look at another blog description example.

Blog Description Example 4: My post explaining How to Get Out of Facebook Jail would be one of these blog description examples.

People Google the question, “How to get out of Facebook Jail?” Since my post answers that question, people find my blog post in search engines.

How is this different than blog description example #1? In that blog description example, people Googled, “How do I tie a scarf?”

The difference is that my blog post is informative. My article gives information about how to get out of Facebook Jail and not a quick answer.

Aren’t I worried people will “bounce” to another article leaving Google the impression my post is subpar?

Yes. Look:

blog description example

This is the introduction to my post sharing information about Facebook Jail. After telling readers why I am qualified to share the information, I tell them right away how to find the answer to their question so they don’t go to another post leaving Google with a bad impression of my article.

Does this strategy work?

This blog description example ranks on Page 1 for various keywords, currently has 86 comments, and is over the minimum requirement to be a short blog post. The article is 4,149 words long.

Inspirational and/or entertaining articles are, currently, much more difficult for search engines to handle (although, with advances in AI, that could change in the future).

As with the previous comments, however, SEO isn’t everything. Inspirational and/or entertaining articles often go down very well with human readers. They’re also very shareable. Again, therefore, if your site is mainly information, it’s a good idea to aim for about 20% inspirational/entertaining content.

Blog Description Example 5: As someone in the blogging tips/marketing/business niche, I don’t tend to post entertaining articles too often. According to this guide, I should post entertaining articles 20% of the time for variety.

My post, How to Start a Meme Page falls into that 20% since the content is more entertaining in nature.

If, on the other hand, you’re running a blog focused on inspiration/entertainment, then try to blend in about 20% informative articles. They may give your SEO a boost. It isn’t everything but it does matter.

Audio

Audio can be worth the effort

If you have a blog where pictures/video are purely for visual appeal, then you probably have a blog that would work on audio. If that’s the case, then consider recreating it as an audio file. You don’t have to launch it as a podcast (although you may choose to). You’re just offering visitors an alternative way to consume your content.

There are two reasons pure audio can be much better for bloggers than video. The first is that it can be consumed when people can use their ears but not their eyes, for example, while doing housework. The second is that it’s much less demanding on bandwidth and hence better suited to mobile data connections. It can therefore be accessed by people on the go.

Let’s examine one more blog description example.

Blog Description Example 6: Neil Patel and Eric Sui often turn their Clubhouse conversation into their Marketing School podcast. Consider this type of repurposing your content.

You don’t have to do this for every suitable article.  You may, however, want to consider having an “audio” section on your blog with a selection of your very best articles.  This could grab you a bit of extra traffic with minimum effort.

Blog Description Example: People Also Ask

What do you write in a blog description?

The description of your blog post goes in your meta description. Search engine users read this in order to decide if they want to click on your post.

What are blog examples?

There are many types of blog post formats: How-to (tutorials), listicles (a list of tips), and a case study are three of them.

Wrapping Up: Blog Description Example

In closing, this post shared six blog description examples that answer questions regarding

  • blog post length
  • formatting
  • audio only

Readers, please share so bloggers know their options and how to make these important choices regarding their blog posts.

I look forward to your views in the comments. This post offered blog description examples so bloggers have an easier time making choices that affect their articles. How do you make choices regarding blog length and format? Can you suggest another blog description example to help with formatting, tone, and post length?

Related Reading

Top 4 Blog Examples for Business and Why They Are Great

Authors: Janice Wald and a Contributing Author

This post was made possible by the support of our readers.

  1. Ryan K Biddulph

    I vibe with keeping entertainment-themed articles few and far between Janice. Being a fellow blogging tips blogger, we want to focus heavily on meat and potatoes type, practical tips heavy articles to build our targeted followings. Toss in lighter posts here and there. I usually publish a funny travel-themed post once in a while to lighten the mood. Blogging tips all the time gets bland for even big blogging fans. Far better to keep things light to facilitate learning.

    Ryan

    • Janice Wald

      Hi Ryan,
      I agree with you about the importance of variety. I plan on continuing to mix up the content by sprinkling in relevant memes and relevant video clips.
      Janice

  2. Hugh W. Roberts

    This is one of those posts every blogger should read, Janice. It goes to the very heart of what blogging is all about and how to do it. Thanks for also linking to one of my recent blog posts.
    Best wishes,
    Hugh

    • Janice Wald

      Hi Hugh,
      What wonderful compliments, thank you! I’m glad you found the blog description article example was helpful to bloggers. It was my pleasure to link to you.
      Thanks for commenting.
      Janice

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