How to Effectively Brand Your Blog and See Results

By: | April 4, 2017 | Tags: , , |

#Bloggers and #Marketers will boost traffic and income with a blog brand

What is more important– what you do or how others perceive what you do?

If you picked #2, you chose branding.

Perception is important in blogging and marketing.

It doesn’t matter if you believe you have the greatest content in the world if people disagree and no one sees your articles.

You can believe your musings are the greatest thing next to Neil Patel or Jon Morrow, but if your readers disagree, you will have a lonely blog.

For many reasons, branding has great value for bloggers. For example, branding helps word of mouth. If people refer you to others,  your readership will grow. Also, according to Strategy New Media, branding helps you beat your competition so people will not only read your blog but also buy your products and services.

Fortunately, today’s guest author Samantha Martin has brought us an article accompanied by an amazing infographic that explains how you can improve your blog’s perception.

If you believe beauty is in the eyes of the beholder, then I expect you also believe your website’s value lies in your visitors’ opinions of your site.

This article and infographic will explain how to brand your blog in order to increase traffic and ultimately sales.

Demystifying a Familiar Marketing Concept – Welcome to Branding


Plenty of us understand the basic concept of what a brand is and there are many huge global businesses who work tirelessly to build brand recognition and the fight furiously to protect it. But beyond that, if you asked someone how they should go about branding their blog, for instance, they might struggle to explain how to do that.


If you are running a blog you probably have a passion for something and enjoy writing about it, and appreciate the positive feedback you get from those that read your musings on a regular basis, but do you know how to use branding to propel your blog into the big time?


When you see a familiar brand name or logo you instantly recognize what it stands for and you don’t need the name of the business alongside that image to be able to recall what the golden arches outside a building or an apple with a bite out of it mean.


You won’t have the billions in marketing resources to match that sort of level of brand recognition power but the idea remains the same, which is for people to define your brand and know what you are all about.

How to Come Up with a Blog Brand

Branding a blog


So how do you actually go about getting a blog brand?


The fundamental answer to that question is to grasp exactly what branding is and then go from there.


It should help you if you break down the various components that go together to create an overall brand image. The personality of your site and how it is designed are just two of the elements that combine to create a brand.


Achieving a level of consistency with how you represent yourself and how you present content is also an important component. The golden rule of branding your blog is to understand that it is not just one key aspect or attribute that people are buying into, it is a whole series of different things that all come together to create a popular and successful brand that your audience are happy to buy into.


Defining yourself is half the battle


If you are even starting to think that this branding game is a cinch just because you have actually managed to figure out what your brand should be and how it is portrayed, the bad news is that you are only about half way to the finishing line of successful recognition.


Your next task to complete if you want your blog to be seen by a much wider audience is to work out who that audience is.


All of your hard work can be quickly undone if you fail to figure out exactly which crowd are going to be most interested in subscribing to you and your blog.


Most blogs are competing against many others who are designed to appeal to the same sort of audience so you would be doing well to find a niche market where you truly stand out and don’t have to worry about the competition.


It would be far more realistic to appreciate that once you define your target audience, successfully branding your blog is going to be the way to help you stand out from the crowd and drive those follower numbers into the stratosphere.

[Read: This Is What Happens When You Care About Your Target Reader]

This infographic could help set you on the path to success, by at least filling in some of the gaps on what it takes to building a blog brand.

Branding Your Blog to the Big Time - Via Who Is Hosting This: The Blog


Readers, please share so other bloggers know how to build a blog brand.

Do you have a blog brand? Are you still developing your brand or is it set? I look forward to your answers in the comments section.

Related Post:

How to Increase Traffic with a Blog Brand

  1. Vashishtha Kapoor

    Really loved that infographic. You not only defined what is a brand but also figured out each and everything very clearly. Branding is never an easy task. It takes heck lot of efforts.
    thanks for sharing

    • Janice Wald

      Hi Vashishtha,
      Thanks for writing. I am glad you found the infographic impressive. I hope the article made branding that much easier. I agree with you it is not an easy task and takes time.

  2. Stepen Perkins

    Branding is perception, and perception is unfortunately, to most, represents reality.

    • Janice Wald

      I agree which is why I started my article the way I did. Thanks for writing. Great to see you.

  3. Donna Harvey

    i really appreciate this article. It was like a check list to success. I have recently started a new Blog, because my first Blog was sort of a Hit n Miss Blog. No one knew what to expect when they stopped by. I realized that what I needed was a Brand.
    I am a Gardener/Landscape Designer, so I love to talk about those subjects. I am focusing on Help for those who would love to garden/landscape but never knew how. I have followed a lot of your suggestions, but found others that I will give a try.
    I do have trouble getting Subscriber’s, so any suggestions would be much appreciated.
    Thank you so much for your help, I think that was a really helpful Post.
    I will definitely Share and Subscribe.

  4. Smiling Notes

    Thank you for sharing yet another informative post. Sharing it on twitter.

    • Janice Wald

      Hi Shamira,
      Great to see you! I’m glad you liked the article. Thank you so much for writing me and saying you will share.

  5. Lisa Sicard

    Hi Janice, yes it is how you are perceived. If people automatically k ow a brand they tend to trust it.
    It takes time to brand oneself and even money to market the brand.
    Being authentic in all you do should reflect in your brand too.
    There are days I wonder if I should change my blogs name but it’s 6 years old now so I think I will stay steady with it. I’d love to see a case study on brands that have changed names.
    Thanks for sharing Janice.

    • Janice Wald

      HI Lisa,
      I actually tried Googling it for you. Results of brands that changed their blog name? Many results came up. The results seem to be mixed. Why don’t you like your blog name? Thanks for writing.

      • Lisa P. Sicard

        Hi Janice – I’m not sure it relffects my topcis well. Though I’ve been thinking today insn’t inspiring sort of like influencing? I will be checking that out soon and may do a post on it too. Thanks for the thought process and looking up too! 🙂

  6. Sarah

    Thanks for sharing such a brief and informative article yet again. Really loved it! 🙂

    • Janice Wald

      Hi Sarah,
      I am glad you enjoyed the branding post. Thank you for your compliments. I see you write about tech. You should do well. People love tech. Thanks for writing.

  7. Corina Ramos

    Hi Janice,

    I can always use some tips to help build my brand and that’s why I love the infographic you shared, I got some great ideas from it.

    My problem is reaching out to other bloggers. Not that I don’t want to but I’m so star struck, almost to the point of intimidation. There’s a recording in my mind that says “they’re in the big time girl, they don’t have time for the likes of you”. I know, my negative Nancy can be a real b. 🙂

    I’m slowly working on it though – that’s what got me the nerve to reach out to you, glad I did, too. 🙂

    I’m always paying attention to detail – I guess it’s the Virgo in me, hehe. I’m always looking at the design of my blog to make sure it’s easy on the eyes and attractive.

    Great post Janice! No doubt I’m passing this along! Hope you’re having a great week so far. 🙂


    • Janice Wald

      Hi Cori,
      First of all, since I entered your tribe on Triberr, I feel like you and I are becoming friends. Please don’t be intimidated about writing me, ever. I don’t want to lose our budding friendship.
      Also, since the advent of the Internet, with celebrities on social media tweeting along with everyone else, I think the days of celebs and everyone is over. Don’t be intimidated. People are people.
      I’m glad you found the infographic valuable. Thanks for writing to tell me. Thanks as well for sharing the post.

    • Janice Wald

      Hi Debby,
      Great to see you. How are you doing? Keeping busy I see. Thanks for coming by. I appreciate the compliments and the comments.

        • Janice Wald

          You are sweet. Thank you. Check your email. I responded in detail about Adzbuzz and monetization.

    • Janice Wald

      Thank you so much. I’d respond to you personally but you’re coming in as “anonymous”.

  8. Hansoftech

    Awesome Branding techniques. Love your infographic part. Branding is necessary to all the business to build and manage the reputation of a website and increase its ranking. Website designing like Logo, color of website, Fonts etc plays a major role for visualization and recognition of a brand. Some easy tip for
    Branding a business

    • Janice Wald

      Hi Hansoftech,
      Thanks for writing me. Nice to meet you. I am glad you enjoyed the infographic. I agree with what you wrote. Your comments were cut off at the end. Easy tips? Do you think branding is easy? I am still playing with my blog graphics. Easy or not I think it takes time to develop a brand. Do you?

  9. Ryan Biddulph

    Hi Janice,

    Blog brand all set here 😉

    I developed a brand first, then blog, when creating BFP. I recall resisting the “build a brand then a blog” advice a while back. I was not gonna try to be the next Apple. Why brand? But I saw the lesson over time: if I made feel really feel something through my online message I could impact them positively. Enter branding.

    Top to bottom, left to right, my blog is really a brand. I plaster BFP all over everything. All BFP creations have my writing voice. Even if guest posters adopt a different writing style I ask them to post a BFP style selfie along with their post to keep the brand message intact.

    Excellent points here Janice.

    Thanks for sharing 🙂


    • Janice Wald

      Hi Ryan,
      I never noticed that about the guest author selfie when I’m at your site. I’ll pay attention next time.
      You definitely have a brand. It isn’t always easy to carry it through but you make it look easy.
      Thanks for writing.

  10. Susan Velez

    Hi Janice,

    When I first started my blog, I had no clue what people were talking about building a brand. Now I get it and see how important it is to distinguish yourself online.

    I am always looking to see what else I can learn about branding my blog to see if I can improve it. Love the infograph and wish I would’ve found something like this when I first started my blog 🙂

    It would’ve definitely helped me learn about branding a lot faster. This blog post will definitely help bloggers who are just getting started.

    I think one of the hardest things for every new blogger is defining their audience. I know that used to be my problem. We tend to believe that we can help everyone.

    When we figure this part out, I think the rest will fall in place. Thanks for sharing these tips.

    Hope you have a great day!


    • Janice Wald

      Hi Susan,
      Thank you for writing me. I brought you a link. You mention our audience, who we are writing for. My link is about defining our audience. Here you go if you are interested:
      I wrestled with this briefly. Am I writing for new bloggers, veteran bloggers, or people in between? Then I read a commenter’s writing that said my blog is good because it’s for all levels. I thought, “Great” and never thought about it again! Enjoy the article.

  11. Donna Merrill

    Hi Janice,

    When I first started blogging I had no idea about building my brand. It was something I grew into I guess.

    I love the infographic because it covers everything we need to do to build a brand ourselves. I do find that reaching out to others is something that has to be done on a daily basis. It can be the little fish or the the big one…people are people so just reach out and see what happens.

    I used to be intimidated when I first started, but now I’m comfortable in my own skin and that took a little time.

    When it comes to branding I do believe that the feedback we get tells all. “Oh you’re the gal that does such and such” then we know we have hit the nail on the head.

    Great article…I will share!


    • Janice Wald

      Hi Donna,
      I’ve been meaning to tell you we have friends in common. I’m friendly with Mark Newsome as well as Ryan Biddulph, as I know you are.
      I am surprised to hear that people are or were intimidated. I agree people are just people. I think the advent of the internet has removed the “star struck” feeling I used to have. Now, we all tweet, celebs and non celebs alike.
      I never felt intimidated when I started out. I felt the more experienced bloggers were there to help me. Now, I want to help other bloggers too. Strangely, three people have expressed they feel intimidated about writing me. No need. People are people like you said.Thanks for writing.

  12. Abdul Haseeb

    Hey Janice,

    Well, branding is definitely the thing which every one in business should care.

    As it is seen, all authority blogs act like a brand. But, newbies (like me) don’t care of this thing in their start.

    When I started blogging, then there were only a few factors that I considered. I was thinking that these are start and end of blogging. That was definitely a mistake and confusion. :p 😀 But, anyways, mistakes are the teachers.

    I am really not so experienced in branding a blog but I can say that your tips definitely helped me to increase my knowledge.

    Enjoy your day a head!


    • Janice Wald

      Hi Abdul,
      What kind words! Thank you! You’ve come to the right place. We help new bloggers here. I like your philosophy– “Mistakes are the teachers.” Yes, that is definitely the upside to mistakes; they are learning experiences.

  13. Eugenia

    Wow, that’s crazy because one of my followers read it and commented. And now it has clearly disappeared. I deleted it and will reblog it again, once I find it. Thank you for letting me know.

    I believe I found your blog in the comments of another blog. If I see interesting comments, I like to see who made them and usually follow.

    Cheers! ?

    PS I am responding to your comment relevant to a blog I tried to share. Since I deleted the share WP wouldn’t let me respond to your comment so I am responding here. You have a great blog, BTW.

    • Janice Wald

      Hi Eugenia,
      Thanks for answering my question. I am sorry for all the confusion. Thanks for the compliment on my blog. Welcome!

  14. Viktoria

    Great post! Staying true to your brand is so important. But if you’re not focused, it’s easy to drift away and create images that are pretty but doesn’t agree with your brand

    • Janice Wald

      Hi Viktoria,
      I am actually still struggling with making blog graphics that go with my brand. For awhile I thought I had discovered it but then realized I hadn’t. My graphics are a work in progress. My graphics seem to do better when they accompany posts that meet a need and not are a certain color with a certain font. Thanks for writing.

  15. Pankaj Dhawan

    Hey Janice,

    Your posts are spot on! I love the clarity you have when writing the posts. Branding and creating authority are very important in blogging world or soon you will be forgotten.

    • Janice Wald

      Hi Pankaj,
      Thank you for your kind words. I agree with you. I actually just posted on Sunday about creating authority. Thanks for the visit as well. Nice to see you.

  16. Praveen Rajarao

    Wow that is some overwhelming information in this article. I loved the infographic, you did a great job at that.

    Yes, branding is quite important for me and I think once I have my blog known and recognized, money will automatically flow in. What do you think?

    • Janice Wald

      Hi Praveen,
      I brought you a link. It contains all my articles that have ways you can monetize your blog. Don’t wait. I heard if someone has as few as 15 subscribers they should start trying to monetize. Enjoy the articles. One of them has 21 ideas for how to make money blogging.

    • Janice Wald

      Hi Sadaf,
      Thanks for the comments on my branding article. I agree it is not easy. That’s why I agree with you about the value of the infographic; it laid the strategy out well.

  17. Carol ("Mimi")

    My blog is 8 months old, and I’m just beginning to figure out the branding “thing”. Thanks for the information and ideas.

    • Janice Wald

      Hi Mimi,
      I thought your blog was older than that. Happy to help. Thanks for writing.

  18. TheAccidentalInvestor

    Hi Janice, Great blog post. Being new to blogging there was certainly so much more on the branding side to consider than i had ever imagined. However, I think i agree that its a case of brand over content to begin since you could have the best content in the world but if no one sees it then its wasted to a certain extent. I think i have a lot to learn but some great tips in here and I love the Infographic. Thanks for sharing and keep up the great work!

    • Janice Wald

      Hi Accidental Investor,
      We help bloggers here, so you came to the right place. Congratulations on recently starting your blog. I agree people needed to tighten their brand before attempting to woo traffic.

  19. SuziesView

    Love the info graphic but love the whole post too! I gotta save it to look at again & again.

  20. Zee

    I really love to read your blog as well as the examples that you’ve mention. Thank you so much for this helpful contents. I am looking forward to see more example contents like this.If you have time you can also visit this site that I managed to surf in business startups.

    • Janice Wald

      Hi Zee,
      Thank you for the kind words about my blog. I’m glad you’re excited about my content. I would love to have your readership. I did visit your link. I’ve never blogged about how to make money with YouTube videos. If I use your ideas, I will link to your article. Thanks for writing.

      • Erin R.Goodrich

        Hey! My name is Erin R.Goodrich. I have been a Content Writer for the past 25 years. As writing has been my passion since childhood, I have always wondered what to write about. The essence of my writing was always based on technology and web search, so I started this early on. In the past two decades, I have entirely moved on writing about new developments in investigation research articles, web search and changing algorithms of search engines. My focus is to show the readers the importance of internet research as the mighty network has become a part of daily lives. Moreover, I keep embedding informative notes regarding internet research. As a subject of interest, my writings have significantly improved, and authority has built over time.

        • Janice Wald

          Hi Erin,
          Your comments resonated with me. I believe that’s how my authority was built over time– my writing improved based on the accumulation of research I did.
          Thanks for reaching out with your detailed comments.

  21. Carol Taylor

    Great infographics and a great post…I am just at a crossroads I don’t know whether to change the name but I think it reflects me or does it? Maybe the title does but not the blog addres… I write about food and places of interest So not sure how to build my brand…Lifestyle?? Does the name reflect that…I just keep going round in circles which are never ending. shared your post. I think I need

  22. Sara

    Janice, this is a great post. I learned a bit from your guest Samantha. That is a very useful infographic too. ^_^

    Currently, I’d say my brand is pretty scattered. I am trying to define it more. The key to branding is consistency.

    Stopping in via Blogger’s Pitstop


    • Janice Wald

      Hi Sara,
      Great to see you. Thanks for coming by. Did you notice we featured you, not this past Thursday but the Thursday before?

  23. Ben

    Hi Janice & Samantha. Thanks for posting all of this great information about branding. I understand its importance but have always struggled with the how.

    I also appreciate Cori’s and Donna’s comments about feeling intimidated about reaching out to others. Your response makes complete sense. Social media has gone a long way to leveling the playing field.


    • Janice Wald

      It really has leveled the playing field. Well put. I hosted a famous blogging influencer on Sunday– Ryan Biddulph. Someone wrote in and said I hosted “a giant.” You might be surprised at his response. I brought you the link so you could see.
      I’m glad you felt my response made sense. I wouldn’t want people to refrain from commenting since they’re intimidated– no need.

      • Ben

        I’ve exchanged a few comments with Ryan. He seems to be a really nice guy. I’m also a big fan of his wife’s blog.

  24. Jitendra Vaswani

    Hey Janice, This is my first time on your blog and I really enjoyed reading your branding post. You have such a great blog I love your blog too much I am subscribing it now. Also I know how important is building a brand through blog.

    • Janice Wald

      Hi Jitendra,
      Thank you for the nice comments about my blog and the article. Thank you as well for signing up. Where did you find my blog? I always like to know what promotional tips work for me.

      • Jitendra Vaswani

        Hey Janice, One of my friend referred Vashistha Kapoor me your blog on Facebook 🙂 I fell in love with your blog design and awesome content.

        • Jitendra Vaswani

          Janice from where did you got your blog designed. I am love with your blog totally.

        • Janice Wald

          HI Jitendra,
          Thanks so much for letting me know how you found my blog. I appreciate your compliments. I hope you will consider subscribing. I would love to have your readership.

  25. Gaurav Heera

    Thank you for this valuable information. I have enjoyed reading many of the articles and posts contained on the website, keep up the good work and hope to read some more interesting content in the future.

  26. Dave Dally

    Thanks, I found this post very interesting. I think it is important at least initially to really write as naturally as possible. Your voice will come through, then your image selection, this in turn will inform your type faces and your theme and brand will evolve from here. Moreover, when it does it will be more easily maintainable as it will be a very personal style. I have just started employing this technique to good effect on my new blog, check it out if you have time. There is nothing being sold. Just a nicely stylized evolution of a blog.

    • Janice Wald

      Hi Dave,
      Welcome to my blog. Coincidentally, I am actually writing on some of the ideas in your comments on my blog tomorrow. I hope you will come by. I would be curious as to your opinion.

    • Janice Wald

      Hi Dave,
      Thank you for the compliments on my blog. I would love to have you as a permanent reader.
      By the way, I was wondering where you found my branding article. Was it Google?

        • Janice Wald

          Exciting! I always get excited when I hear my posts are found on Google! Thank you for letting me know.

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