When today’s guest author, Bill, wrote to me and explained hosting providers affect SEO rankings, I was shocked. I immediately wondered if my host, A Small Orange, would help or hinder my SEO rankings.
Bill is here to help us discover whether your hosting provider helps or hurts your SEO.
He offers 6 criteria that determine which are the best web hosting sites.
By the end of this post, you’ll be able to match his criteria with the description of your host.
Learn the 6 criteria and discover if your web host is one of the best web hosting sites.
Best Web Hosting Sites:
How Do Hosting Providers Affect SEO Rankings?
by Bill Brown
The importance of using the services of a reliable hosting company can never be overemphasized. A good hosting provider will guarantee you a top spot in the search engines or boost your rankings while a bad hosting provider can damage your reputation in the search engines like Google, Yahoo, Bing etc.
Online marketplaces are growing at an astronomical pace and many organizations want to see their sites on the top pages of the search engines. If your company doesn’t appear on the first page of Google, it may not necessarily get noticed by potential clients or visitors, and many people will believe you are not a serious business person.
In this article, we are going to look at how hosting providers affect search engine optimization rankings. Here are the details:
Loading Speed and Search Engines
Responsive, quick websites are more likely to appear on the first page of Google than sluggish ones, and this really makes lots of sense. There are lots of analytics that can give you details of how your site performs such as Alexa, and Google webmaster tool.
You can use them to check the ranking of your site even without paying for any advanced metrics. Several factors can slow down your site, such as poorly designed, CSS, oversized photos, HTML etc.
If you want your site to get lots of traffic, and get noticed by potential clients, don’t go for cheap hosting options like shared servers, virtual private servers (VPS), instead, go for a dedicated server- although it is expensive, it will generate wonderful results for you.[Host Blogger’s Comment: SEO expert Robin Khokar agrees that choosing a host could affect your SEO since the speed of your host could be slower than the loading time of other hosts.]
Avoid shared hosting
Shared hosting has been a serious issue among search engine optimization experts. Unfortunately, most sites and bloggers opt for shared hosting, probably because it is affordable, but this is not the best for them.
Sharing with questionable sites will have a negative influence on the credibility of your site. All we are saying here is that before you kick-start a hosting contract, make sure you do your homework and always sign up with a reliable, credible ISP.
Server Uptime/ Downtime
Server uptime/ downtime is the truest test of a website host. If your website frequently suffers from a web server downtime, it is a sign that you are using a nonreliable website host.
Downtime will affect the performance of your website by bringing down its SEO and SERP.
If a website is down, it won’t display on the search engines. Thus, the best way to get 99.9% uptime and zero downtime is by going for a reliable, proficient web hosting company for your website or blog.
Select local hosting to target local audience
The location of your server plays a unique role in providing swift browsing experiences for your visitors. If your server location is close to your visitors, it will lead to faster redirection of your target audience to your site.
Thus, it is important that every website owner should know the roles played by web hosting companies to the growth of their sites. For example, a Canada-based local web host is most likely to fetch relevant traffic and good search engine optimization rankings compared to if the server is based outside Canada.
Selecting a local host will make it extremely easy for you to target audience and overall enhance your search engine rankings. If the server location is close to the visitors, it will fetch data as quickly as possible. Also, the download speed will be faster compared to if the server is millions of miles away from its location.
Set up Geo-Targeting in Google’s Search Console Tool
Geo-targeting is a great tool from Google and other search engines; the beauty of it is that it helps in targeting your audiences irrespective of where they are located.
If your site or blog has the following domain names like .uk, .co, .au, then there is no point getting worried about targeting the relevant audiences because it will do so automatically without much effort from you. But if your domain name has.com, then you should identify the location you want to target in the Search Console.
Google says that the geographical location of your server affects your search engine optimization rankings. This is why it appoints countries to your website or blog based on the geographic location of your hosting server.
In areas where your server is located, you will rank high in those places. Thus, the solution is to make an effort to choose one of the best web hosting sites, a reliable hosting provider, it will surely boost your rankings.
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Author Bio: Bill Brown is a professional writer/blogger and works for www.webhostingplanguide.com.
Host Blogger’s Comments:
Bill described 6 criteria that help you learn if your host is a good choice for you.
Bonus Tip: An additional way to make this determination is to read the existing research.
For example, Web Hosting Secret Revealed conducted research on the best WordPress hosting.
Other reviews reported that bloggers need Fast Comet hosting.
Site Ground Hosting boasts that it came in as Number 1 in a recent review of hosting companies.
Here is a review of WPX Hosting with a 50% off coupon.
Readers, please share so other website creators learn how to determine if their web host is one of the best web hosting sites in terms of boosting SEO.
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