How to Make the Best Facebook Video Ads, 5 Ways

By: | May 28, 2019 | Tags: , , , |

Essential Tips To Incorporate Videos To Your Facebook Marketing Campaign

Facebook is one of the most popular social networks where users with different profiles and characteristics meet. This social network is one of the main platforms where different brands decide to carry out marketing campaigns and thus increase their online presence.

Facebook accepts various types of format for content which includes videos. It is no coincidence that Facebook has activated automatic playback on all the videos on its platform: it knows that it is the type of content that has the greatest possibility of attracting the attention of its users.

White Facebook Scramble Pieces


Since the videos are really powerful in this social network, we give you some essential tips to be able to incorporate videos in your Facebook marketing campaign.

5 Traits of the Best Facebook Video Ads

Keep the length of your video short

The short videos are the ones that get the most attention on Facebook and other social networks. You only need to see the success that platforms like Vine have and how animated GIFs have been gaining more popularity. So, aim to create short videos that go straight to the point. This is an excellent exercise that you have already put into practice when writing content for your website, where you had to summarize the advantages of your service or product.

Also, you must ensure that users are entertained, whether you want to summarize the benefits or special functions of your service or take a series of steps to solve a problem, be sure to use the same language as your audience. Select the type of font and colors that identify with your brand.

Make the first seconds unforgettable

You only have the first seconds of your video to get your audience’s attention, so make sure they are truly captivating. The first 10 seconds of your video will mark the success or failure of the video. If the user does not find it interesting, he will simply pause the playback and move on, seeing other posts on his Facebook home page.

Women typing on the notebook


One of the most effective ways to increase the curiosity of your audience is by starting the video with a question that will obviously be answered in the video. If you are presenting a tutorial, one of the most effective ways is to show the final result.

Find a way to get closer to your audience. You should already have some knowledge of them if you have created a website. If you are going to present a product or service, focus on the advantages, use flashy texts, animations, and examples to capture your attention.

Choose an attractive thumbnail

If your video does not play automatically, it will show a thumbnail view of some image capture in the video that is representative of it. You are already familiar with this feature because you know YouTube and you know that when you search for any video and see the respective results, you can see the thumbnails and the total duration of each video.

On YouTube, you can choose a screenshot selected randomly by the platform. It usually offers you 3 options, but also gives you the possibility to upload an image that serves as a thumbnail view. Other platforms like Vimeo also offer this option.

Facebook Logo


What is done nowadays is to work with images, sometimes some type of text or effect is added in an image to serve as a thumbnail view for YouTube videos. We recommend that you also opt for this option if no image capture of your video adequately represents its content. Remember that you should capture the attention of your followers and visitors. Meet with top app development companies to integrate Facebook into your mobile app.

Schedule the content of your videos

Having a content schedule in any social network is essential. If the Facebook page of your company already has an active time, you must have some statistical data that allows you to recognize the hours with greater traffic. You can also perform a Google search and you will surely see several data that indicate the time range and the amount of time a person usually navigates on Facebook. In this way, your video gains greater visibility on Facebook.

Another point to keep in mind is that, although it is positive to create videos and share them with your audience since you demonstrate that you can produce valuable content, it is also a great idea to share related videos of other people especially if they have influence within the social network.

Publish constantly

Although posting videos on Facebook is an activity that any company can put into practice, there are certain areas where it is more usual to share videos. For example, as a design agency, you can not only share videos of other designers that have creativity, teamwork, or even a summary of some work you have done for a client as a central theme. This last option could serve as a kind of promotional video for your audience to be encouraged to read the full case study on your website.

Even if you do not publish your own videos, you know that you can share other videos with content of interest to your users so you could create a schedule of video publications to do it on a weekly or bi-weekly basis. If it is within your possibilities to create videos and publish them on Facebook, we encourage you to do it constantly to be the most representative type of content of your brand on Facebook.

In conclusion: Characteristics of the Best Facebook Video Ads

The mentioned tips are considered basic if you want to carry out Facebook marketing and incorporate videos. Many of the essential guidelines for any marketing campaign are maintained, such as the establishment of a publication schedule that not only specifies the date, but also the time of publication of content.

You can analyze the videos most shared by your friends and acquaintances on Facebook, those that appear on your home page to verify the features they have and thus be able to incorporate them into the next video you make. Remember to meet top app development companies to integrate Facebook into your mobile app.

Author Bio:

Harnil Oza is a CEO of Hyperlink InfoSystem, a mobile app development company based in USA & India having a team of best app developers who deliver best mobile solutions mainly on Android and iOS platform and also listed as one of the top app development companies by leading research platform. He regularly contributes his knowledge on the leading blogging sites.

Author: Harnil Oza

Host blogger’s comments:

Readers, please share so video marketers discover Harnil’s 5 easy tips for making the best Facebook video ads.

I look forward to your views in the comments section. Do you have any tips for making the best Facebook video ads?

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  1. Jitendra Vaswani

    Hi Janice,

    Creating Facebook ads video isn’t that easy. But when I start creating Facebook Ads Video I would love to spy on some of my competitors and learn from them. And I would love to go with paid tools like AdPlexity and other tool as well.

    How do you create Facebook ads video, do you also spy on your competitors too?

    By the way thanks for sharing such a great post.

    • Janice Wald

      Hi Jitendra.
      I brought you a link. I think watching the videos in this link about comparative advertising will help answer your question.
      Regarding your other question: My only experience with Facebook ads and paying for sponsored videos was challenging. Perhaps I should have studied my competitors first, LOL!
      Thanks for writing.

  2. Luke Dawn

    Its a nice video on Facebook ads. Thanks for sharing such a infromative post

  3. William

    Hi Janice,

    I have never used video marketing on Facebook before but your tips have changed my mind, I will definitely try your suggestions on my next marketing campaign.

    Thanks for sharing Janice

    • Janice Wald

      Hi William,
      I’m so happy to hear my guest author’s post helped inspire you! Thanks for writing to tell me!

  4. Steve Higgins

    Some good tips in this post so many thanks. I tend to use Animoto to make short films, you can use built in templates that you can customise for your own use.
    best wishes, Steve

    • Janice Wald

      Hi Steve,
      Nice to see you. Thank you for commenting. Is Animoto free? I once reviewed it. I don’t remember it being free. I would use Animoto more if it were a free tool.

  5. Gaurav Kumar

    Hi Janice,

    Facebook videos are the most engaging and highly convertible type of Facebook ads. But it can only be helpful if you can leave an impression with your videos.

    • Janice Wald

      Hi Gaurav,
      From what I read, videos are the most highly convertible type of ads on any platform. Even LinkedIn is getting into the social media video marketing game. Thanks for writing.

  6. Karan Mehta

    Hey Janice,

    I used Facebook ads & it pretty worked Facebook ads are best to engage the audience. Attractive thumbnails play a vital role in this because people will gonna click on the video if the thumbnail is attractive. Trust me, video marketing is the future. Thanks for this Blog, It’s really helpful.


    • Janice Wald

      Hi Karan,
      Thanks for contributing to the dialogue about the best Facebook video ads by sharing your tips with us. I agree. Video is the future.

  7. Kyra Rodriguez

    Posting ads of Facebook is a good idea because there are a lot of people who are using FB now. Attractive thumbnails and right scheduling can have a big impact on your ads.

    • Janice Wald

      Hi Kyra,
      Thanks for adding to the discussion with these tips. You sound like you have experience with Facebook video ads. Do you? Have you placed video ads on Facebook before?

  8. Honey

    Hello Janice,
    Thank you for sharing the blog,
    your blog helped me a lot,
    as we used face book for sharing advertisements,
    but your blog helped and made me understand
    that how we could make it more effective with the help
    of inserting creative ads into it.
    Thank you once again,
    keep sharing.

    • Janice Wald

      Hi Honey,
      You are right. People shouldn’t just put ads on Facebook but they should put creative ads. Thanks for commenting.

  9. Sumit Jain

    Hey Janice,
    Thank you for sharing this post.
    As i was planning to start using facebook ads to do marketing of my business as facebook has vast reach to people around the world, your blog helped me alot.
    Keep on Sharing.

    • Janice Wald

      Hi Sumit,
      I agree with what you wrote. Facebook continues to have vast reach, so putting videos on Facebook is a smart move. Thanks for writing.

  10. Jayraj

    Social Media is best way to share Product Launch/ Achievement made by organizations which initially use to be somewhere hidden in NEWS Paper Columns.

    • Janice Wald

      Hi Jayraj,
      You’re right. I see new products launched on both Facebook and Instagram all the time.

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