Essential Tips To Incorporate Videos To Your Facebook Marketing Campaign
Facebook is one of the most popular social networks where users with different profiles and characteristics meet. This social network is one of the main platforms where different brands decide to carry out marketing campaigns and thus increase their online presence.
Facebook accepts various types of format for content which includes videos. It is no coincidence that Facebook has activated automatic playback on all the videos on its platform: it knows that it is the type of content that has the greatest possibility of attracting the attention of its users.
Since the videos are really powerful in this social network, we give you some essential tips to be able to incorporate videos in your Facebook marketing campaign.
5 Traits of the Best Facebook Video Ads
Keep the length of your video short
The short videos are the ones that get the most attention on Facebook and other social networks. You only need to see the success that platforms like Vine have and how animated GIFs have been gaining more popularity. So, aim to create short videos that go straight to the point. This is an excellent exercise that you have already put into practice when writing content for your website, where you had to summarize the advantages of your service or product.
Also, you must ensure that users are entertained, whether you want to summarize the benefits or special functions of your service or take a series of steps to solve a problem, be sure to use the same language as your audience. Select the type of font and colors that identify with your brand.
Make the first seconds unforgettable
You only have the first seconds of your video to get your audience’s attention, so make sure they are truly captivating. The first 10 seconds of your video will mark the success or failure of the video. If the user does not find it interesting, he will simply pause the playback and move on, seeing other posts on his Facebook home page.
One of the most effective ways to increase the curiosity of your audience is by starting the video with a question that will obviously be answered in the video. If you are presenting a tutorial, one of the most effective ways is to show the final result.
Find a way to get closer to your audience. You should already have some knowledge of them if you have created a website. If you are going to present a product or service, focus on the advantages, use flashy texts, animations, and examples to capture your attention.
Choose an attractive thumbnail
If your video does not play automatically, it will show a thumbnail view of some image capture in the video that is representative of it. You are already familiar with this feature because you know YouTube and you know that when you search for any video and see the respective results, you can see the thumbnails and the total duration of each video.
On YouTube, you can choose a screenshot selected randomly by the platform. It usually offers you 3 options, but also gives you the possibility to upload an image that serves as a thumbnail view. Other platforms like Vimeo also offer this option.
What is done nowadays is to work with images, sometimes some type of text or effect is added in an image to serve as a thumbnail view for YouTube videos. We recommend that you also opt for this option if no image capture of your video adequately represents its content. Remember that you should capture the attention of your followers and visitors. Meet with top app development companies to integrate Facebook into your mobile app.
Schedule the content of your videos
Having a content schedule in any social network is essential. If the Facebook page of your company already has an active time, you must have some statistical data that allows you to recognize the hours with greater traffic. You can also perform a Google search and you will surely see several data that indicate the time range and the amount of time a person usually navigates on Facebook. In this way, your video gains greater visibility on Facebook.
Another point to keep in mind is that, although it is positive to create videos and share them with your audience since you demonstrate that you can produce valuable content, it is also a great idea to share related videos of other people especially if they have influence within the social network.
Although posting videos on Facebook is an activity that any company can put into practice, there are certain areas where it is more usual to share videos. For example, as a design agency, you can not only share videos of other designers that have creativity, teamwork, or even a summary of some work you have done for a client as a central theme. This last option could serve as a kind of promotional video for your audience to be encouraged to read the full case study on your website.
Even if you do not publish your own videos, you know that you can share other videos with content of interest to your users so you could create a schedule of video publications to do it on a weekly or bi-weekly basis. If it is within your possibilities to create videos and publish them on Facebook, we encourage you to do it constantly to be the most representative type of content of your brand on Facebook.
In conclusion: Characteristics of the Best Facebook Video Ads
The mentioned tips are considered basic if you want to carry out Facebook marketing and incorporate videos. Many of the essential guidelines for any marketing campaign are maintained, such as the establishment of a publication schedule that not only specifies the date, but also the time of publication of content.
You can analyze the videos most shared by your friends and acquaintances on Facebook, those that appear on your home page to verify the features they have and thus be able to incorporate them into the next video you make. Remember to meet top app development companies to integrate Facebook into your mobile app.
Harnil Oza is a CEO of Hyperlink InfoSystem, a mobile app development company based in USA & India having a team of best app developers who deliver best mobile solutions mainly on Android and iOS platform and also listed as one of the top app development companies by leading research platform. He regularly contributes his knowledge on the leading blogging sites.
Host blogger’s comments:
Readers, please share so video marketers discover Harnil’s 5 easy tips for making the best Facebook video ads.
I look forward to your views in the comments section. Do you have any tips for making the best Facebook video ads?