Did you know there was a connection between the site where you publish and SEO?
I sure didn’t.
Did you know content creation websites have a name? They are called Content Management Systems (CMS).
Guest author Nirdesh Singh first told me a connection exists between publishing websites and SEO. When he offered to explain to readers why publishing on WordPress was the best CMS for publishing than any other platform, I was all for it.
Okay, of all these places you can publish
just to name a few, Nirdesh is going to do a CMS comparison and tell us why WordPress is the best CMS for boosting search engine visibility?
Let’s hear it.
Why Is WordPress Considered to Be the Best CMS for SEO?
by Nirdesh Singh
There is no doubt regarding the fact that search engines are one of the leading sources of online traffic. And in order to drive that traffic towards your website, you need to focus on SEO. It’s the target of every single website owner (at least it should be) to secure any of the first few ranks on the SERP, if not the first, and that can be ensured through SEO optimization.
While there are thousands of ways to do SEO with accuracy, using the right CMS is probably one of the sure-fire ways. While business owners spend quite a lot of time doing on-page SEO, keyword research and technical SEO, researching regarding the CMS might prove to be of great help for them.
WordPress is considered to be the best CMS platform for SEO and just by using this platform, you can stay ahead of your competitors in the SEO game.
If you are thinking of investing in a CMS and not sure whether or not WordPress will be the best choice, let’s take a look at this detailed study. This will surely help you clear your doubt.
Special plugins for SEO
It’s important to make use of essential SEO plugins on your website and WordPress allows you to do the same with ease. This platform provides you with the right space to add all the on-page information like description and title. For instance, you can use Yoast SEO which is an important plugin. It not only provides you with the detailed information regarding how to improve the on-page SEO for every single content creation but also takes care of XML sitemaps and robots.txt. Moreover, you can rest assured of smooth integration with Google Analytics and Google Webmaster. Hence, with a WordPress platform, you don’t need to worry about putting in the plugins additionally.
SEO optimized themes
One of the major advantages of using the WordPress platform is that it comes equipped with a lot of additional components which definitely helps improve the search engine optimization of your website. For instance, one of the most notable components is themes. With WordPress, you can design a website of your choice without any hassle – be it a portfolio website, a business website or an online retail website – you will find a customized theme for any of your goals. It’s crucial to use a relevant theme as this makes your site look eye-catching and professional as well as create a valuable impact on your audience.
Out of the box solutions – If you are concerned with on-page SEO, using WordPress will help you out with a lot of factors. Let’s see what are the factors –
- Title tag & headings – The title of a page, which is usually referred to as the H1 tag, is undoubtedly one of the most important factors for on-page SEO. Moreover, all the headings that you use in a page help structure the entire page and allows Google to know about the information that your page contains. WordPress is equipped with the entire format and hence you don’t need to bother about writing the important HTML tags manually.
- Accurate HTML mark-up – WordPress helps create pages that search engines can read easily. Moreover, it’s constantly updated with latest themes which help enjoy the advantages of HTML5.
- Easy creation of content – It’s acknowledged by one and all that content is probably the only tool that can make your website stand apart amidst the crowd. WordPress, being a blogging platform formerly, helps create high-quality content without any difficulty.
- SEO friendly permalink structure – WordPress is a comprehensive CMS that allows you to switch the URL structure. This ensures the links to pages and posts can contain the relevant keywords so that your visitors and search engines can easily identify what the page is about.
While choosing a CMS for designing the business website, it’s important to consider the user-friendliness. If you need a professional developer to execute all the functions, it won’t be of much help. This is where WordPress turns out to be a good option as this platform is extremely user-friendly. Almost anyone can access all the features and implement the essential functions. All the features that are essential for SEO can be configured just with a few clicks. And most importantly, one doesn’t need to have a thorough coding knowledge for doing this.
Quick loading website
It’s known to all that search engine giants like Google prefer sites that don’t take too much time to load. This is especially applicable for mobile sites since the total time that is required for the site to appear on screen is considered to be an important factor to indicate the quality. With a WordPress site, it’s an advantage since these sites usually get loaded quite fast. Make sure you choose a good hosting service, a high-quality theme and also follow the best practices to speed up WordPress. As you read up on SEO, you will likely come across the significance given to site speed and performance by search engines. As a result, having your blog hosted on a reputed hosting service provider, allowing you to scale your high-traffic WordPress site seamlessly stands to add a lot of value in the long run.
Keeping your online data safe is highly important for your own business. Moreover, not ensuring the same might lead to a penalty from Google as well. If your site is suspected of spamming and infecting other content with viruses, it might actually prove to be fatal for your blog or business. Although this is not within your control always, using a WordPress site is a safe option. This is because this CMS platform is very safe on its own and the security of it is constantly monitored and improved, as required. Moreover, you can also choose from several security plugins to ensure additional safety.
Community support forum
Last, but not the least, while using the WordPress platform, you will get thorough support from the forums of other WordPress users. If you ever face any kind of problem, there are many experienced people who will help you with that.
With the constantly increasing importance of search engines in terms of driving traffic to your website, SEO continues to be an extremely vital topic to think over. And for doing SEO in the best possible way, WordPress, as a CMS platform will help you the best!
Nirdesh Singh has 10 years of experience in IT sector. He decided to start his own development company in 2012 and founded Zedex Info Pvt Ltd. where he is director also. Fashionbuzzer.com and wpfixs.com are inhouse products of his company. He has researched upon various business ideologies and methodologies which has enhanced his expertise and credibility in this arena. He loves to write and share about technology, startups, and business very often related to his business. Connect with him.
Readers, please share so other content creators know why WordPress is the best CMS for SEO.
I look forward to your views in the comments section. What do you think? Do you publish anywhere else or do you agree WordPress is the best CMS?