It’s been a year since 20 experts shared strategies for being an effective backlink builder on this blog.
A new year brings questions about new trends.
For instance, do you still need to be an expert backlink builder?
According to today’s guest author Varun Sharma, you do.
He is here to explain the SEO strategy known as link building.
Follow his tips and you will be a backlink builder so successful, your blog posts will gain visibility in search engines.
8 Best Link Building Strategies in SEO for 2018
by Varun Sharma
Do you think link building is dead? Are you not taking link building strategies seriously?
Well, you are not alone as many SEO experts believe that link building is not effective anymore like it was before and even stuck to various backlink myths and misconceptions.
Yeah, being a backlink builder doesn’t yield results, BUT ONLY when you fail to create effective link building strategies. Link building is dead for those who fail to adapt the ever-changing instructions and increased stress on skills, details, and tools.
In other words, how can you expect results from poorly created or manipulative link building?
Link building hasn’t been considered obsolete by Google yet. In fact, it is still one of the effective methods to get ranking in SERPs. Still not convinced?
Here is an eye-opening excerpt from Andrey Lipattsey, a Search Quality Senior Strategist at Google, who reveals that links and content are two important ranking factors.
“I can tell you what they are. It is content. And it’s links pointing to your site.”
Stone Temple found in its 2017 case study that links are still a powerful ranking factor and will continue to be for the years to come.
However, Google only considers relevant and natural link building when coupled with great and informative content. There is a big catch-all: links are not created equally. It is not an easy thing to do as you assume. Therefore, you should be careful while creating a link building campaign.
Here are some effective backlink builder strategies that yield results (if done in a right way).
Article Contributions to Relevant Sites:
Article contribution is a great way to get a backlink from other websites. Make sure to choose good and relevant websites which are related to your industry or business. It also requires you to provide quality and informative content that relate to the target audience. Besides placing your link in author-bio section, look across the article for a “natural” linking.
So if your content is valuable and published on a reputed website, you have great chances to get traffic to your site.
Get Benefits from Broken Links:
Many websites show error page like 404 whenever users click on some links. It may be a frustration for the users, but can be a powerful opportunity for webmasters to build their link over there.
The key is here to get the broken link replaced with a link to your webpage.
All you need to approach the websites with the error pages. And it’s a win-win situation for both parties. You get a link while the website gets a help to fix their page. It also benefits the readers as they get access to the relevant page, instead of seeing an error page.
There are many tools to locate these “dead links” across the web like Ahrefs, Screaming Frog, and Xenu Link Sleuth.
Writing Testimonials and Reviews:
Like the broken link method, testimonial link building is beneficial for both you and the website you drop your reviews at. Many businesses invite the users to provide feedback on their products. It’s an opportunity for you to get a backlink and potential traffic from that website. The links are likely to be approved more quickly than your standard link request e-mails. However, your reviews should look genuine and “natural”, rather than an intention to place the link.
Don’t Forget Blog Commenting:
Blog commenting is still an efficient link building strategy. You should choose the forum or blog that is relevant to your business. Make sure the blogs have good traffic and engagement as well. Also, look to see if they have a significant amount of active commenting users already.
Make sure your comment provide substantial value to the discussion. Then, you can think about a strategic placement of the link in your comments. But you shouldn’t overdo this by placing commercial keywords in the anchor texts.
One of the most overlooked and under-utilized link building methods: This one is a smart strategy to get high quality and editorially given backlinks to your website.
By publishing an influencer’s interview like Rand Fishkin of Moz, on your website, you can make your website look authentic and also provide useful information from the expert side. And it will create a great chance of converting into social shares and backlinks.
Luckily, industry experts like Neil Patel, Jason Acidre and Brian Dean are always available for interviews. Send them your questions via e-mail and then publish the answers. It’s simple like that!
Turning Your Mentions into Link Building:
Look for “your brand mentions” across the web which hasn’t been linked yet. In simple words, you need to find “your brand mentions” without links and turn them into links. There are many useful tools like Freshwebexplorer.com to find the sites mentioning your brands.
Ahrefs Alerts is a useful tool to find mentions on the web. It crawls the web, blogs, forums and other content on the web, and is claimed to provide 90% more mentions than other tools. As an added bonus, this tool is able to track mentions even in real time, meaning that you can be notified whenever a new website mentions you.
Once you have found those sites, approach their admin and tell them to link the mention to your website.
Video Sharing for Links:
Sharing your videos will not only get you backlinks but also add to your brand presence thus increasing your visibility. There are many ways you can get backlinks with videos.
- Create the video and submit it to video sharing websites like YouTube, Vimeo, Viddler, and TeacherTube.
- Comment on other videos.
- Create your profiles on video sites.
Make sure to use high-quality videos being equipped with relevant keywords, eye-catching titles, and comprehensive descriptions.
An infographic is a simple yet efficient way to serve visual information. Above all, a quality infographic helps you build backlinks and boosts your site’s visibility. Apart from publishing it on your website, share it via social media, infographic submission directories, and email marketing.
An informative and comprehensive infographic fetches good feedback and earns backlinks if it is shared in a right way.
With the help of these backlink builder strategies, you can make the most of your backlinks. But this is not the only thing to do. You should monitor your backlink profile constantly and remove all the spammy links that might have been generated in the past due to poor SEO practices. But one thing is for sure—sticking with positive [best practices] link building strategies will benefit you sooner or later.
Author Bio: Varun Sharma is a Digital Marketing Expert and director of the fastest growing digital agency in India, KVR WebTech Pvt. Ltd.
If you follow these tips, you, too, can be an effective backlink builder.
Readers, please share, so other website creators know about these link building strategies.
I look forward to your views in the comments section: Do you have any tips for being an effective backlink builder?
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