8 of the Best Link Building Strategies in SEO for 2018

By: | January 14, 2018 | Tags: , , , |

backlink builder strategies for 2018

It’s 2018.

It’s been a year since 20 experts shared strategies for being an effective backlink builder on this blog.

A new year brings questions about new trends.

For instance, do you still need to be an expert backlink builder?

According to today’s guest author Varun Sharma, you do. Varun is an expert, these are the best SEO methods and definitely White Hat SEO techniques.

He is here to explain the search engine optimization strategy known as link building.

Follow his tips and you will be a  backlink builder so successful, your blog posts will gain visibility in search engines.

8 Best Link Building Strategies in SEO for 2018

by Varun Sharma

Do you think link building is dead? Are you not taking link building strategies seriously?

Well, you are not alone as many search engine optimization experts believe that link building is not effective anymore like it was before and even stuck to various backlink myths and misconceptions.

Yeah, being a backlink builder doesn’t yield results, BUT ONLY when you fail to create effective link building strategies. Link building is dead for those who fail to adapt the ever-changing instructions and increased stress on skills, details, and tools.

In other words, how can you expect results from poorly created or manipulative link building?

Link building hasn’t been considered obsolete by Google yet. In fact, it is still one of the effective methods to get ranking in SERPs. Still not convinced?

Here is an eye-opening excerpt from Andrey Lipattsey, a Search Quality Senior Strategist at Google, who reveals that links and content are two important ranking factors.

“I can tell you what they are. It is content. And it’s links pointing to your site.”

Stone Temple found in its 2017 case study that links are still a powerful ranking factor and will continue to be for the years to come.

However, Google only considers relevant and natural link building when coupled with great and informative content. There is a big catch-all: links are not created equally. It is not an easy thing to do as you assume. Therefore, you should be careful while creating a link building campaign.

Here are some effective backlink builder strategies that yield results (if done in a right way).

Article Contributions to Relevant Sites:

Article contribution is a great way to get quality backlinks from other websites. Make sure to choose good and relevant websites which are related to your industry or business in order to get a free backlink. It also requires you to provide quality and informative content that relate to the target audience. Besides placing your link in author-bio section, look across the article for a “natural” linking.

So if your content is valuable and published on a reputed website, you have great chances to get traffic to your site as well as quality incoming links.

Get Benefits from Broken Links:

Many websites show error page like 404 whenever users click on some links. It may be a frustration for the users, but can be a powerful opportunity for webmasters to build their link over there.


The key is here to get the broken link replaced with a link to your webpage.

All you need to approach the websites with the error pages. And it’s a win-win situation for both parties. You get a link while the website gets a help to fix their page. It also benefits the readers as they get access to the relevant page, instead of seeing an error page.  

There are many tools to locate these “dead links” across the web like Ahrefs, Screaming Frog, and Xenu Link Sleuth.

Writing Testimonials and Reviews:

Like the broken link method, testimonial link building is beneficial for both you and the website you drop your reviews at. Many businesses invite users to provide feedback on their products. It’s an opportunity for you to get a backlink and potential traffic from that website. The links are likely to be approved more quickly than your standard link request e-mails. However, your reviews should look genuine and “natural”, rather than an intention to place the link.

Don’t Forget Blog Commenting:

Blog commenting is still an efficient link building strategy. You should choose the forum or blog that is relevant to your business. Make sure the blogs have good traffic and engagement as well. Also, look to see if they have a significant amount of active commenting users already.

Make sure your comment provide substantial value to the discussion. Then, you can think about strategic placement of the link in your comments. But you shouldn’t overdo this by placing commercial keywords in the anchor texts.

Publishing Interviews:

One of the most overlooked and under-utilized link building methods: This one is a smart strategy to get high quality and editorially given backlinks to your website.  

By publishing an influencer’s interview like Rand Fishkin of Moz, on your website, you can make your website look authentic and also provide useful information from the expert side. And it will create a great chance of converting into social shares and backlinks.

Luckily, industry experts like Neil Patel, Jason Acidre and Brian Dean are always available for interviews. Send them your questions via e-mail and then publish the answers. It’s simple like that!

Turning Your Mentions into Link Building:

Look for “your brand mentions” across the web which hasn’t been linked yet. In simple words, you need to find “your brand mentions” without links and turn them into links. There are many useful tools like Freshwebexplorer.com to find the sites mentioning your brands.

Ahrefs Alerts is a useful tool to find mentions on the web. It crawls the web, blogs, forums and other content on the web, and is claimed to provide 90% more mentions than other tools. As an added bonus, this tool is able to track mentions even in real time, meaning that you can be notified whenever a new website mentions you.

Once you have found those sites, approach their admin and tell them to link the mention to your website.

Video Sharing for Links:

Sharing your videos will not only get you backlinks but also add to your brand presence thus increasing your visibility. There are many ways you can get backlinks with videos.

    • Create the video and submit it to video sharing websites like YouTube, Vimeo, Viddler, and TeacherTube.
    • Comment on other videos.
  • Create your profiles on video sites.

Make sure to use high-quality videos being equipped with relevant keywords, eye-catching titles, and comprehensive descriptions.

Share Infographics:

An infographic is a simple yet efficient way to serve visual information. Above all, a quality infographic helps you build backlinks and boosts your site’s visibility. Apart from publishing it on your website, share it via social media, infographic submission directories, and email marketing.

An informative and comprehensive infographic fetches good feedback and will earn you a new link if it is shared in the right way.

Bottom Line:

With the help of these backlink builder strategies, you can make the most of your inbound links. But this is not the only thing to do. You should monitor your backlink profile constantly and remove all the spammy links that might have been generated in the past due to poor search engine optimization practices. But one thing is for sure—sticking with positive [best practices] link building strategies will benefit you sooner or later and your search engine rankings will improve.  

Author Bio: Varun Sharma is a Digital Marketing Expert and director of the fastest growing digital agency in India, KVR WebTech Pvt. Ltd.

If you follow these tips, you, too, can be an effective backlink builder and see good SEO on your own website. I know. I follow these tips and have seen favorable results on my site.

As you can see, building backlinks are easy.

Readers, please share, so other website creators know about these link building strategies.

I look forward to your views in the comments section: Do you have any tips for being an effective backlink builder?


SEO Guide

Source for Dominant Graphic


  1. Ryan Biddulph

    Blog commenting is one of those powerhouse strategies any blogger can use to make friends and build links, if they place emphasis on adding value through comments. Digging these tips Varun.

    I comment with an impact in mind. No need to rush from blog to blog with 1 line jobs. At least write a few paragraphs in most cases to share your thoughts, to add value to posts and to make the sort of impression that allows you to become memorable. I always remember bloggers who post mindful comments to my blog and if they can write, they will likely get featured on my blog down the road.


    • Varun Sharma

      Hello Ryan,

      I totally agree with you. Blog commenting is not merely the thing of getting backlink. You need to get into the discussion and say something which actually makes an impact on the people only then you will be considered as an expert of the point. Else that only the way of making spam things which can cause the moderator ban us from commenting.

      • Anil Agarwal

        Hi Varun,

        Great ideas on link building. I myself build a ton of quality links to my site and link building has been one of the biggest weapons for me to grow my search traffic and sales.

        Personally, I’d always go for blog commenting (though they are of nofollow but I still prefer them for diversity in backlink profile) and guest posting on top sites.

        They always work like a charm for me. Apart from that, I also reach out to other sites and owners whenever someone drops my name or site’s name without including a link. Brand mentions are great to build links!

  2. Sheeroh

    I’m a huge fan of blog commenting. It’s a great way to network with other bloggers, build links, and get traffic. Via blog commenting, I’ve been able to get a couple of guest posting opportunities.

    Also, thanks for the Freshwebexplorer.com tip. Will definitely check it out.

    • Varun Sharma

      Hello Sheeroh,

      Yes, blog commenting is actually a great way to get into the conversation with like minded people and solve queries of others as well.

      Keep reading https://www.mostlyblogging.com/ for more such articles.


  3. Moss Clement

    Hi Varun,

    I Iove the tips you presented for building backlinks to your website. Testimonials and reviews are a win win strategy that benefits both parties. Blog commenting is a remarkable strategy for building backlinks, not only backlinks but also relationships with others in your niche, which is fascinating.

    In fact, the blogging friends I have today are via blog commenting, and have enjoyed the benefits of backlinking via their sites. So, I would say it is my #1 linking strategy.

    Thanks for sharing!

    • Varun Sharma

      Hello Moss,

      I am glad you liked the article. I personally liked the interview publishing strategy, this not only help you to get backlink from that person but can also help you get a chance to have a conversation with great digital marketers or any influencer in any dedicated field.

      Varun Sharma

      • Anil Agarwal

        Hi Varun,

        As you said, interviews are great too for building links as well as relationship building.

        They work like a charm if you’ve the RIGHT kind of topic to do interview with the influencers in your niche. Also always make sure to do a thorough research on Google about the topics to ask unique questions with the interviewer (so your audience will thank you for it).

        Besides, doing interviews with experts immediately brings more traffic when they share your stuff, by also mentioning other bloggers within your interview posts (and reaching out to them via email) can help you get links and more social shares in the long run.

        Great idea!

        • Varun Sharma

          Hi Anil,

          I am glad you like the article. By using all the listed link building strategies we can actually gain good backlinks which can surely help us in getting required traffic and boost the ranking of our website.

  4. Andy

    I really like the interview suggestion. What could it hurt to send an email with a few questions? Nothing. Hopefully they will find the questions interesting enough to spark their curiosity. I’m going to try sending some out. I’m curious how the answers will agree or differ from one another.

    • Janice Wald

      Hi Andy,
      Thanks for writing. Let me know how writing the influencers works. Most people are willing to help if they can find the time.

  5. Vishwajeet Kumar

    Hello Janice and Varun,

    Creating backlinks is very important in order to drive huge organic traffic to your blog. Blog commenting, Guest posting is some of the great ways to gain backlinks and connect with like-minded bloggers. I have personally received good results from blog commenting and it’s now one of my daily blogging tasks. Thanks for sharing these amazing post.

    Have a Great day 🙂

  6. Maria Tayler

    Hi Varun,

    Great content indeed! You are absolutely right, Link building is the essential part of the SEO perspective if it has done with sincerity. I utterly agree with your points, blog commenting plays a major role in order to generate backlinks, It’s not only essential for backlinks but also it helps you to make the good connection with other bloggers, It helps you in engaging with another fellow blogger. Apart from that, Guest posting is also provided such effective result and give amazing opportunity.
    It’s good to read this. It’s the amazing start of the new year with such informative post. Thanks for sharing.


    • Varun Sharma

      Hello Maria,

      It’s my pleasure that you liked the article. I tried my best to cover all the important factors for getting quality backlinks.


  7. Susan Velez

    Hi Varun,

    Great tips and while I don’t focus on building backlinks. I do some of these things to help me get my blog noticed and build online friendships.

    I make it a point to comment on other blogger’s blogs not for the backlink. I have found it to be one of the best ways to get noticed by other bloggers and build friendships online.

    We’ve all heard the importance of building relationships. Blog commenting makes it so easy to start building those relationships. Just by taking the time to comment and share other bloggers content, I have been able to open the doors for guest posting opportunities.

    I have met some amazing bloggers that I wouldn’t have met if I hadn’t taken the time to comment.

    That’s why I love taking the time to comment. It’s great for building relationships and who knows it may even lead to other things. If not at least you’re still getting the benefit of traffic from your comment.

    Just make sure that when you do comment, it adds value to the blogger. Otherwise, you’re just wasting your time because your comment will not be published.

    Thanks for sharing these tips with us.

    Have a great day 🙂


    • Varun Sharma

      Hello Susan,

      I totally agree with your point that we should post such comments which are beneficial for the other person.

      And yes, blog commenting not only help us to build relationship with like-minded people but can help us to get relevant traffic to our blog page or website as well.

  8. Asad

    i am new in website business. I today got understand what really is the benefit of a broken link. thank for that. Blog commenting section is also necessary as other bloggers came in touch with you automatically and also you got traffic on the other hand.

    • Varun Sharma

      Hello Asad,

      Link building is actually becoming an essential part of SEO as it not only helps in getting relevant traffic but can help you improve your networking with niche-based people.

  9. Dexter Roona

    Ryan knows his stuff. Useful as always and confirms everything that is written in my SEO Guide
    Regards Dexter

    Shared to Twitter and Wakelet

  10. JoeHx

    Blog commenting is one of the easiest ways to get backlinks, but also can be difficult to “provide substantial value to the discussion.” It’s tempting just to drop an “awesome post!” comment and move on to the next blog or post.

    What I try to do to provide value is repeat certain keywords that was in the post – “backlink” is and example for this blog post – and expand or reword something. It feels awkward at first, but eventually it feels more natural.

    • Janice Wald

      Hi Joe,
      That’s really nice of you. Google shows our posts to people based on our keywords. You make sure Google’s bots see them by putting them in the comments?! Many wouldn’t know to do this or it wouldn’t occur to them. Thank you! Thanks for writing to tell me. It actually never occurred to me but now it will when I comment.

  11. Sarfraz Khan

    Hey Varun, nice post. Infographics are really a good way to make posts interesting and I have started using those.

    • Janice Wald

      Hi Sarfraz,
      What infographic tool do you use? I have yet to find a free one that makes my infographics look truly professional. Thanks for writing.

      • Sarfraz Khan

        Hi Janice, actually I use a service on fiverr which helps me to get these infographics for cheap price. I can even link to the seller page if you want to.

        • Janice Wald

          Hi Safraz,
          Thanks for writing back and answering my question. I don’t want to spend my blogging income on that when I can use Canva and other free tools to make infographics. I will keep Fiverr in mind should I ever reconsider.

    • Janice Wald

      Yes I do.
      Google believes we have quality sites based on the number of backlinks and the quality of backlinks pointing to our site. What do you think?

  12. Daniels

    Hello, Excellent writing. From my point of view, write an amazing content is one of the best link building strategies. In order to get other websites to link to your content, your content has to be amazing and well written. And importantly, it should appeal to audience that you are aspiring to make your buyers. Make sure your articles are well structured and nicely written.

  13. shireesha

    Hi Varun,
    Link building is an important source for SEO to get more links. Most of the people try to ignore it. But after reading this article, no one can say that. The strategies for link building were great. Great article.

    Thank you.

  14. Adrienne

    You definitely CANNOT ignore the concept of link building if you really want success for your clients.

  15. Diego Monterey

    Link building is a very essential part of SEO. I will keep in mind all the strategies mentioned above. Thanks for sharing this very informative information. Great post!

    • Janice Wald

      Hi Diego,
      I’m glad you found my guest author’s backlink builder strategies helpful. Thanks for writing to tell us. Where did you find the article? I always wonder.

  16. Rakesh Birchi

    Thanks Deigo for writing such a good article on backlinks . It is not only bendy in backlinks . People always try direct method but most of time these trick don’t works. Your tips are helpful for the person to make good backlinks. This content is so valuable and surely unique that people are happy and really helpful for them. any pressure from your side, neither in the form of request nor hint or reminder in any ways.

  17. Brisbane top seo consultants

    If your business got a website it is also necessary to market it and promote it via SEO promotions.

  18. 3g vinaphone

    I am looking to optimize my seo project and now I need more variety of backlinks.

    • Janice Wald

      Thanks for writing. Did the post give you some ideas to try to build links to your site?

  19. bella graysen

    I am learning a lot of insights on link building. Thanks a lot for the useful post.

  20. kenneth khayyam

    Hi, redirected from quora nice information you have share God bless you

    • Janice Wald

      Hi Kenneth,
      Thank you for letting me know where you found my post. I always wonder. I’m glad the link building strategies I published are an asset to you. Bookmark them, if needed, for future reference. Thanks for commenting.

  21. hana hana

    Do you think that for the nex seo is useless cause many people uses google ad?

  22. Joel Huang

    Thanks for the share. Very in-depth article on getting quality backlink. Citations and outreaching through buzzstream is another point which you might want to add in the post.

    • Janice Wald

      Hi Joel,
      I’m sorry for my delay in responding. Your comment ended up in the spam folder. I use citations and outreach as recently as today but I don’t use Buzzstream. Can you elaborate? Thanks,

  23. vijay

    Blog commenting is a amazing way for getting genuine backlinks, genrate quality traffic for your website. Thanks for sharing great post with us.

  24. Digital1 World

    his is very informative post. Thanks for sharing a valuable information related to SEO On page and Off page Optimization.

  25. Gabriel Levi

    Hi Thanks for the informative post! Actually, I’m a huge fan of blog commenting because we have done so much for link building. We’d been this Broken links, guest posting and blog commenting and using properpbn.com as on of our strategy. Everything is working but it took time, need more patients.

    • Janice Wald

      Hi Gabriel,
      I agree. These are all great link building strategies. I use guest posting and commenting of the ideas you mentioned.

  26. IMSolutions

    HI Varun,

    Thanks for Sharing such a great articles about link building. very glad to here what are the use ful tips to get back links.

    i am very happy to see thank you very much once again keep on go

  27. Dani

    I especially like “Get Benefits from Broken Links”, it’s a proven tactic that is a game changer from my experience.
    it allows me to get links i would have never gotten without this tactic.

  28. Kunal

    Thanks Author! But Before we start building links we must focus on the content. Content is King So! Make sure that first priority must be content and then start building links for 100 % Results

  29. Santanu

    Blog commenting is still one of the best among them without putting much hard work. But guest post & blogger outreach is the best & effective way to backlink. Many thanks for sharing this useful article.

  30. Pingback: Do You Know Writing Robots Can Make You Have More Free Time?
  31. Ashwin

    For me building a tool isn’t in the cards, but using the competitors research gives me a couple ideas to pursue. Thanks for sharing this amazing post.

  32. Pingback: Roundup Blog: 7 Experts Reveal Their First SEO Mistake
  33. Jonathan Bowers

    A combination of backlinks is super important to any digital marketing campaign! Blog comments, broken site links, and social media posts are really good for any kind of website!

  34. globex outreach

    SEO is the most common strategy to boost the ranking of your website.

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