Bespoke Website Design: 4 Important Factors to Consider When Designing Your Website

By: | November 28, 2021 | Tags: , , ,
bespoke website design

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Do you know the meaning of bespoke website design?

What is a bespoke design?

“Bespoke” means “custom;” therefore, a bespoke website design is a custom website design.

Your website is your business’s face and first impression, and it’s one of the factors that your customers will use to judge your products and services.    

The rapid pace of digital transformation has pushed several businesses to go fully online, and this has caused web design services to rise in demand. This is where customer-centric website design has disrupted the business landscape. With this design style, the client is in the driver’s seat, guiding the entire design and speaking on behalf of their customers. 

Here are the four factors every business owner should consider when designing a website to meet their customers’ needs.

Let’s dive in and see what you should consider when hiring a developer to make a bespoke website design for you.

Why I Chose a Bespoke Website Design

In 2014, I started blogging at a website called “Reflections.” I was not using a bespoke website design at the time.

I held an expert roundup interview, and one of the experts observed my theme looked “cheap.” My website technical helper started pushing me to let him produce a bespoke website design for my blog.

I heard if you are a serious blogger, you have a bespoke website design. For these reasons, I agreed to the bespoke website design and let my tech helper, Phillip Dews, design a custom theme for me.

bespoke website design

At the bottom of my blog posts, you see Phillip’s signature watermark so visitors know he made my bespoke website design.

Bespoke Website Design: 4 Factors to Consider

Understand the Purpose of the Website 

Before you can set up your bespoke website design for your website, you should first evaluate your reasons for building it. What are your intentions with the website? How will it help your business and your customers? By answering these questions, you’ll help develop a website with the right features from the very start. 

Knowing the purpose of your website will give you clarity during the design process. It will allow you to sort the wheat from the chaff and guide the web development process from the users’ perspective. Depending on the purpose of your website, you may need to have more pages, such as landing pages or resource pages. 

The bespoke website design aspects will also change as per the purpose of the site. For instance, the theme and colors on your website should reflect the site’s message and intention. This will also correspond to the users’ temperament, age, and preferences. All these factors need to be included in the overall design.

It all starts by answering the right questions and working with a web designer who understands the key aspects of your industry or business, as well as the commercial aspects of the corresponding websites.  

Related: User experience consulting

Know Your Industry 

Once you’ve known the purpose of the website, the next step is to do thorough research to understand the nuances of the industry. Here, you want to start by mapping out your competitors and industry thought leaders.

The idea isn’t to copy their designs, but rather to be inspired by their designs. Compare these designs with that of reputable businesses in other industries and note the key differences. From here, you may want to do a thorough analysis of any discrepancies before drawing conclusions. 

Often, you want to know what the people are asking and looking for. If you are in the service industry, trust and credibility could be the key aspects. That way, you would want to design your site with trust in mind. For an entertainment or gaming website, you want a design that prioritizes autonomy, competence, and connection.

By understanding your industry, you get a clear picture of what should be in the design and what should be eliminated. This starts by studying the authority figures in your niche and analyzing their site design aspects. From here, you need to borrow some key design tips and customize them to suit your business and unique customer needs.

Factor in the User Experience 

User experience (UX) is one of the key aspects of customer-centric design. It’s an umbrella term that refers to creating products and services that offer users a relevant and meaningful experience. In the web design landscape, user experience covers everything from analyzing the user’s feelings to their behavior when using the site. 

There’s a lot that user experience entails, and your work as a site owner would be to work with a competent UX designer to create the perfect interface for your ideal customers. To ensure the best results, you’ll need to develop and test many designs while comparing their performances in a real-world setting. This can be done successfully with A/B testing.

When designing a website, A/B testing will help optimize the UX. This process involves mixing and matching several variables and testing them individually until you find what works best for your target audience. Creating a fun and engaging website comes down to understanding the concept of UX design.

Pay Attention to SEO

Search engine optimization (SEO) is the bread and butter of digital marketing. Creating a website is great, but it won’t be of much benefit if it doesn’t show up in search engine results. As a business owner, you want your customers to easily locate your online store when they search for a product you sell. A solution to this is to understand how the search engines rank and display websites.

SEO isn’t as straightforward as many people think, and it calls for more than just using a set of keywords or building backlinks from authoritative sites. You’ll still need to factor SEO into the design. For instance, your designer will need to optimize for mobile users, customize the code for faster loading speeds, and ensure the site is highly responsive.

Using images and visuals is another way of boosting your site SEO. Here, your designer should be well-versed with SEO visual design to achieve the best results. For instance, it’s possible to use lightweight animation to explain key concepts on your site instead of heavy videos that take ages to load and play. 

You can also share these engaging anime videos with other sites within your niche to get high-quality backlinks. These are just a few ways you can boost your SEO with visuals. By working with the right website developer, you’ll create a site that’s fully accessible and index-able by search engines. Remember, the goal is to add value to your customers while optimizing your site for search.

Bespoke Website Design Frequently Asked Questions

What is bespoke design?

“Bespoke” means “custom,” so a bespoke design is a custom design. “Bespoke” is often used to refer to websites that are operating on a custom theme as opposed to a canned generic theme.

What is in web designing?

A well-built bespoke website design should consider factors such as SEO and colors to be in line with the company’s branding.

Get Started Today with Your Bespoke Website Design

If you are looking to build a great website that will not only attract and retain customers but also boost sales and conversion, you need to pay attention to the four tips we’ve highlighted above. 

You can always seek help if you feel stuck along the way. Your designer may also suggest that you browse through a selection of website portfolios and choose a few designs to inspire your own. This will make your brainstorming process a lot easier.

Readers, please share so webmasters discover the factors to keep in mind when considering a bespoke website design.

I look forward to your views in the comments section. Do you have a bespoke website design?

Authors: Janice Wald and a Contributing Author

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