Do you know the benefits of local SEO?
If you are trying to conduct local SEO for small business, you need to know the purpose of SEO.
Why should you learn what some consider a complex subject?
By the time you’re done reading this guide, you’ll know how local SEO differs from other types of SEO, the purpose of SEO, the benefits of local SEO, and how to improve your website content with keywords.
How is Local SEO Different from Other SEO Types?
Most business owners and website managers are aware of the term SEO.
If you’ve been involved in the online business world for any length of time, your own research and reading has likely involved scouring countless articles about how to optimize SEO, and probably had its importance ingrained into your mind forever.
As soon as you think you understand it though, there’s something new.
SEO is an aspect of business that is constantly changing because it’s online. The online world is the world of perpetual updates, and, while this can be a blessing, it also means nothing is the same for long.
SEO is no exception to this, with search engine’s rules and preferences constantly changing and being updated to acclimate themselves to best serve an ever-evolving user base.
SEO is complicated enough as it is but, in case you haven’t heard, it has its own sub-categories too, making things even more complex. Now, all this complexity isn’t a reason to fear though, because it can be mastered and implemented just like anything else, usually to the benefit of your online authority.
One of the main instances of this: Local SEO.
The benefits of local SEO are vast. Local SEO is a big player, especially for most businesses that conduct their work within their immediate areas.
This makes it important, so you should understand the benefits of local SEO and how they affect your small business.
Start from the Top: Compare and Contrast
When curious searchers type into a web browser “What is SEO?”, they will be shown a range of explanations that try to present it in simple terms, and likely a plethora of popular blog posts like this one that tries to break down different aspects of it. What is it really for though?
Search engine optimization (SEO) is the process of increasing the volume and quality of web site traffic from search engines such as Google, Yahoo, Bing, MSN, whatever you choose. SEO targets both paid and unpaid traffic, although the most popular function may be generating unpaid organic SEO views.
The aim of SEO is to get your website to show up on the first page of a search engine – or eventually, at least. Even if you don’t find yourself at the top of the search results, SEO done right will provide increased traffic and potentially even increased sales for your business. The more traffic that you attract, the higher your chances of increasing sales.
SEO’s General Goal
To start with, SEO can improve the visibility of your website on search engines such as Google and others by getting your site listed on search engine results pages (SERPs) for specific searches related to your business’ niches.
If you want to benefit from SEO, it’s crucial to understand it fully before you get involved and start changing all your meta tags on a whim.
One of the benefits of SEO is that your website can appear on the first page of the results when people type in a specific keyword or phrase into the search bar. This is a highly competitive spot though, and your ability to rank on the first page will depend on multiple factors.
SEO is known for loving search engine friendly websites. A search engine friendly website will be preferred by search engines and easy for searchers to navigate.
SEO can also provide other benefits such as increased customer loyalty. If a business owner has a high percentage of repeat customers, they’ll be more likely to achieve an increased income.
SEO can also increase a business’s credibility and reputation in the eyes of consumers and the internet as a whole. In other words, if a website has good content, it will be able to maintain a positive reputation over time.
Search engine optimization requires that your website have a lot of relevant content on it and that the website is easy to read and easily navigated by a search engine’s site crawlers.
This is achieved by using keywords properly. It’s possible to use various programs that allow users to upload their blog posts or web pages to their database, which will then further analyze the contents and suggest improvements.
So, is SEO important? Well, if you want to get ahead online, the answer is a resounding yes.
So, What is Local SEO?
Think of local SEO like the transmission of a car. You’ve got the car built, but does it have the right transmission for its purpose? Local SEO is SEO that’s essentially tailored in more detail to appeal to prospective clients in your area. It’s made just for your business, in your location – or, in this metaphor, just for your car.
Benefits of Local SEO
The benefits of local SEO come in multitudes, but it truly starts with the fact that it can increase the relevancy of your site to the search engines in your local area specifically. This means that when people search for certain keywords related to your website topics, business, or businesses like yours in the area, they are more likely to include your site in their local search results rather than the local pages of other competitors.
Another benefit of local SEO is the fact that this strategy forces you to improve the quality of your content you have on your site.
The keywords used in local search engine optimization are usually relevant to the type of information that you are trying to convey to the audience on the search engines.
For instance, local search keywords such as ‘school’, ‘arts’, and ‘food’ are more likely to bring up websites that offer information related to the subject matter of the particular keyword that the search engine is searching for.
Catering to Your Local Area and Its Specific Needs
The difference is that, locally, you’ll be including city names and information relevant to your area in the keywords. This isn’t quite as simple as just putting those words in your website name, but including them throughout the site.
Take, for example, a roofing company based in southern Florida. If Miami has just experienced a hurricane and has significant storm damage spread throughout the area, that business should work to capitalize on this in their local SEO strategy.
This may include creating a special landing page on their site that’s tailored to storm victims, a contact form, a promotional discount with keywords about storm damage in certain locations within it, or even PPC campaigns with the keywords inserted.
This means that people that are interested in the subject matter can find you quickly, see that your business is on top of things, notice the current circumstances in your local community, and promptly get in touch with you if everything else on your website checks out.
Edging Out Irrelevant Searches
One of the reasons that search engines use these local keywords is that, when people search for a specific phrase in your local area, they will not have any other sites in their local region listed in the search results, so the search engine will be using your keywords first. Search engines have a tendency to rank websites in their local area based on the relevancy of the keywords that they use in order to help consumers find specific information.
Local SEO can also improve your website’s ranking in the organic search engines as well, reducing the need for your business to allocate so many dollars to PPC ad spend each month.
When a search engine user types in a specific keyword or term in the search bar, the search engine spiders will crawl the web to locate relevant websites. If your website is included in the list of pages that they see after the first few links, your website will be ranked higher in the search results, free. No ads necessary.
Being Active with Your Content
In order to gain local SEO benefits, you need to do some research and determine what keywords you want to use in your local SEO campaign. You can try to find other companies or businesses that have used local SEO techniques and see what they have done in your area to improve their ranking in the search engines for your local keywords.
This may change over time because as mentioned in the storm example previously, you’ll want to tailor your local SEO website content to current events and relevant news that can be capitalized.
Benefits of Local SEO: FAQ
Why is Local SEO Important?
The relevance of your site, the quality of your content, and the chances of your site coming up in Google Search Results Pages improve.
Bringing It Home: Benefits of Local SEO
You will also have to consider the amount of time it would take to implement this type of local SEO. You might be better off spending a little money on local SEO for your business instead of spending a lot on a company or individual who has never done it before, but this is entirely up to you and your business’s decision makers.
Outsourcing is ideal for some businesses, namely sometimes larger companies, but not for everyone. Doing it yourself or hiring internally can present a great learning experience for the business and its brass members.
Whatever the decision, progress toward active implementation of local SEO is a step in the right direction and one that’s sure to pay your business dividends in the long-term.
Cody Guerra is a successful blogger who has more than ten years of experience in the industry. Cody’s blog is filled with informative content on Search Engine Optimization, web development, and e-commerce.
This guide shared the benefits of local SEO:
- Local SEO can increase the relevancy of your site to the search engines in your local area.
- This strategy forces you to improve the quality of the content you have on your site.
- Local search keywords are more likely to bring up websites like yours that offer information related to the subject matter.
Readers, please share so local entrepreneurs discover the benefits of local SEO.
I look forward to your views in the comments section. What is your experience? Are there any added benefits of local SEO?
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