How to Boost User Experience with Minimal Design

By: | October 20, 2019 | Tags: , |

Elevating Customer Experience with Minimalist Design

Minimalism is arguably one of the most popular design approaches.

Breaking composition, experimenting with color, navigation, and transitions or even completely removing entire design elements is at the heart of minimalistic design and their practical implementation is only limited to your budget and, as cheesy as it sounds, imagination.

But what does breaking, experimenting with and removing anything have to do with customer experience? And how can you use it to improve and elevate your customer experience? 

Let’s dive in and learn how to improve basic web page creation.

Basic Web Page Creation

Minimalistic web design principles 

When looking for and at information on the internet, we are constantly being bombarded by an endless stream of ads and commercials, overly intricate and saturated designs choices and simply, a bad customer experience.

Although “less is more” is an age-old mantra you’ve probably already heard of, it is, in fact, in the very core of minimalistic design. Information should be logically available and easy to find, not buried under what could only be described as digital fluff. 

From a more practical perspective, the bloated design takes more time to load. The more design elements your website has and the more complicated they are, the longer it will take to fully download.

Considering our ever-decreasing attention spans, the average visitor would rather go to a competitor’s website than wait for yours to load. In order to combat this, web designers have taken some of the core minimalistic principles and translated it into clean web design practice. 

In short, this includes a lot of empty space, simple (if not completely hidden) navigation, limitation in the number of used colors, little to no excessive details such as buttons, color transitions, CPU-heavy textures, and shadows.

While creating and maintaining a minimalistic website is not that difficult, even experienced designers tend to hide important navigation elements and make products and services look and feel “unfinished” due to a lack of in-depth thought regarding the actual design. There are examples of minimalistic web design in California that should give you great examples of what is popular nowadays, and what gives the best UX results.

Related: UI UX design firms

Build intuitive navigation 

Navigation is the single most important part of your website that visitors use to move around and explore your website. As such, your navigation needs to be simple and effortless to use, even if it’s hidden behind a hamburger. If your visitors become confused or irritated at any given moment while using your website, you will lose them. Simple as that. 

If you’re selling books, you can safely hide the genres under a drop-down menu. Subscription services, on the other hand, benefit from anchored menus with links leading to product categories and recurring subscriptions. Removing seldom used elements is one thing, but hiding important features and parts of your website can only result in visitors leaving.

Let’s learn more about basic web page creation.

Focus on the content

You can have the most amazing piece of content this world has ever seen, but put it all in a wall of text or use an off-putting font and there isn’t a single person who would read it.

The way you present information is important, but at the end of the day, you need to use a font that is legible and easy to read regardless of its size. A carefully chosen typography has the power to compensate for the sparse use of graphics and animations. Furthermore, there are more people browsing the internet using a mobile device than desktop users, so make sure to pick a font that is legible on a mobile screen. 

Add more whitespace

Image Credit

Negative space or whitespace refers to space in-between different design elements. When used on a website, white space can help focus visitor’s attention on a specific point on the page, such a CTA, products, service, etc.

As noted by a Houston digital marketing agency, whitespace can help balance out the design, remove unnecessary clutter and makes their content more easily digestible. Even though the word “white” is a part of its name, you can create white spaces with virtually any color you want. While we’re on the subject of colors…

Colors and contrast

The majority of minimalist web designers stick to the tried and true method of using only black and white as a part of their design.

But, as we already mentioned, you can use any color you can think of. Color can make your content difficult to read, but it can also make it stand out.

This is called “contrast” and it is excellent for pointing out specific design elements. Just make sure to use compatible color pairs so your design doesn’t end up looking off-putting.

Explain text with images and videos 

Although most people would use text to explain pictures, the minimalistic design allows you to do quite the opposite and that is use images to explain your content.

Literal explanations are excellent for reinforcing, but you can also use images as an off-balance to your text. The image is still there, but it’s there to complement something else instead of grabbing all the attention. 

Intuitive grids and unique wireframes

Intuitive grids are ideal for separating different elements and interface functions, allowing users to find what they were looking for quickly and with ease.

Intuitive grids are all about how your content is displayed, while unique wireframes take into consideration how your content is organized. The only caveat about wireframes is that you have to pay attention while creating the content hierarchy. This might take more time and effort than usual, but it does pay off tremendously. Consider the type of content you’re hosting and what deserves to be seen immediately and what can be safely stored behind a hidden menu. 

Wrapping Up: Basic Web Page Creation

At the end of the day, minimalistic web design revolves around usability. Creating new ways to interact with and display content might be honorable, but your users are only concerned with usability, which translates directly into the positive customer experience. Experiment with bold colors and contrasts, place the focus on the content and subtract unnecessary elements until you reach a breakpoint between design and usability. Just remember to keep things simple and, more importantly, user-friendly. 

Readers, please share so webmasters learn these seven suggestions for basic web page creation.

Are there any tips you would add for improving user experience with basic web page creation?

Author: Vanessa Davis

This post was made possible by the support of our readers.


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  1. Bella X

    I like to keep my contents simple and easy to read. Heading to help visitors to understand better what my content is about. Bold words, colors, different font size can be implemented to create attractive layouts that make one want to read.

    • Janice Wald

      Hi Bella,
      I agree with you. These are not only attractive but give variety to the look of the page so readers aren’t bored just scrolling through plain text.
      Thanks for commenting.

  2. Pawel

    It is also worth using headers (h1, h2 …) not only that it is an important Google ranking factor but it also makes it easier to read the text. Btw great title graphics, with a book that I read and which I like very much 🙂 Very often such small details like this book matter whether that internet user stays on the site or not.

  3. Sathish Arumugam


    One should keep the audience in mind while designing a website. Ultimately, we want our visitors to get what they want. Making it easy to navigate and feed them with more information is what a strategic web designing. Minimalism can help us to highlight our important content. Thanks for your ideas about website creation that engage its visitors.

    • Janice Wald

      Hi Sathish,
      There’s an expression, “Less is more.” As you pointed out quite well, the less we have, the more the important features in our design stand out.
      Thanks for commenting.

      • David

        Yeah there is no need to have more but All rubbish. less is more if you are true to work. Be sincere.

        • Janice Wald

          Great advice. Less is definitely more in graphic design. White space is our friend.

  4. Charlie Bavister

    Really Great content! Thanks for sharing. Also while creating a web page you must take care of how much your web page is SEO Friendly. You much also increase the multilingual content in your webpage so that you can increase the visibility.

    • Janice Wald

      Hi Charlie,
      Thanks for contributing your suggestions. Regarding multilingual content: I have no provisions for that but aren’t there translators that help people today? For example, Google Docs translates and then people can copy-paste. Someone wrote to me recently who is only fluent in Chinese. He uses a translator.
      Regarding the importance of the web site being SEO friendly, I struggle to keep my website loading speed down. I just keep adding those plugins!
      Thanks for commenting.

  5. Jay

    Great Post! I guess content is the main focus. The design can be as simple as you think it can be for as long as it is eye-catching.

  6. Riley Connor

    Amazing content, Janice! Indeed, you have discussed the main points of web page creation. In as much as we’d like to do more, keeping it simple is always preferable. It’s important to focus on the site’s structure, navigation, content and visual hierarchy. On top of that, responsive web design is the best way to go. Thanks for sharing your incredible insights!

    • Janice Wald

      Glad you enjoyed Riley! Thanks for writing to tell me you did!

  7. Rob Dean

    Great blog, content is the king and most people find it really hard to keep their web design simple with all the creative options, really love the white space idea, keeps the user focused on content.

    • Janice Wald

      Hi Rob,
      Thanks for the compliments on my blog!
      I agree with you about the importance of white space. White space is always our friend.
      Thanks for commenting.

  8. Alex Marsh

    These suggestions are quite valuable. Also, content in different languages using translation can be very helpful in increasing the brand awareness of your brand.

    • Janice Wald

      Hi Alex,
      Neil Patel has become famous by posting in different languages.

  9. Design Eminent

    Truly excellent design advice. I am a firm believer that a little takes you a long way in design. Users have no interest in being overwhelmed with options or unnecessary colors or animations.
    Thanks for sharing 🙂

  10. web design

    Creating a good web design is very important and needs good planning. You will also need professional website builders.

  11. John

    Hey there, this is my very first commentluv blog reply, I’m still not exactly sure how it works. If i have installed commentluv and than i leave a message on a blog post it will leave a link to my latest blog post? Is that how it works? Can people without the plugin still leave a blog post reply and get the link? Or, do you have to have the plugin installed? Anyways, thanks for the post, iIm new to web design since I was laid off because of covid19, I’m hoping to make earn an income from website design eventually. So much to learn lmao

    • Janice Wald

      Hi John,
      I tried to get you the link to the CommentLuv groups but Facebook isn’t cooperating.
      In the Facebook search bar, type CommentLuv + group. The developer and others there can answer your questions.
      Good luck making a living online. We have a blogging academy for only $1.00 to teach you how to make money online.

  12. Ridha

    nice blog and thanks i have created my website according to your steps giving in this blog and yes it looks really good and professional and hope now it gets more traffic

  13. Riyad

    Such an effective blog to solve my problem. I am a new web designer and I will follow all the tips and tricks you mention mostly your thought about content. Thank you so much.

  14. James

    Very informative post. Yes i myself love reading content from images. Images should be self explanatory.

  15. Webdesign Blackpool

    Fantastic article! I completely agree that less is often more when it comes to design, especially when it comes to improving the user experience. The tips on simplifying the navigation, prioritizing readability, and focusing on functionality are all excellent ways to boost user experience with minimal design. Thanks for sharing these valuable insights!

  16. William

    The great article highlights the importance of simplicity in design for a better user experience. Tips on navigation, readability, and functionality are key. Thanks for the valuable insights!

    • Janice Wald

      My pleasure William. Glad you enjoyed the article. Thank you for writing to tell me.

  17. William

    iOS and Android are the two most popular platforms for mobile app development. iOS apps are known for their high quality and user experience, while Android apps are known for their flexibility and customization options. When developing an app, it’s important to consider your target audience and business goals and work with an experienced team of developers. At our iOS and Android app development service, we use the latest technologies and methodologies to create high-quality, custom apps for a wide range of industries.

  18. devid

    hank you so much for your best article. I think this article was very helpful for us. so please keep it your writing and waiting for your new arti

  19. Webdesign Blackpool

    Streamlining design for a seamless user journey – this article nails the essence of minimalism in UX. Cutting through the clutter to enhance engagement is what it’s all about!

  20. Online Web Tutor

    Thank you for your insightful blog post about how minimalist design can elevate customer experience. I really appreciate your comprehensive and well-argued explanation of design principles and their impact on user experience. It will be a pleasure to explore more of your content in the future.

  21. Omio Hasan

    Wow, your web design is a visual masterpiece! The sleek and intuitive layout immediately captures attention, making navigation a breeze. The color scheme is both vibrant and harmonious, creating a pleasant browsing experience. The attention to detail, from the stylish fonts to the carefully chosen images, reflects a keen eye for design. It’s clear that usability was a priority, and the responsive design ensures a seamless experience across devices. Overall, a fantastic blend of aesthetics and functionality – a true showcase of your design prowess!

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