How to Boost User Experience with Minimal Design

By: | October 20, 2019 | Tags: ,

Elevating Customer Experience with Minimalist Design

Vanessa Davis

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Minimalism is arguably one of the most popular design approaches.

Breaking composition, experimenting with color, navigation, and transitions or even completely removing entire design elements is at the heart of minimalistic design and their practical implementation is only limited to your budget and, as cheesy as it sounds, imagination.

But what does breaking, experimenting with and removing anything have to do with customer experience? And how can you use it to improve and elevate your customer experience? 

Basic Web Page Creation

Minimalistic web design principles 

When looking for and at information on the internet, we are constantly being bombarded by an endless stream of ads and commercials, overly intricate and saturated designs choices and simply, a bad customer experience.

Although “less is more” is an age-old mantra you’ve probably already heard of, it is, in fact, in the very core of minimalistic design. Information should be logically available and easy to find, not buried under what could only be described as digital fluff. 

From a more practical perspective, the bloated design takes more time to load. The more design elements your website has and the more complicated they are, the longer it will take to fully download.

Considering our ever-decreasing attention spans, the average visitor would rather go to a competitor’s website than wait for yours to load. In order to combat this, web designers have taken some of the core minimalistic principles and translated it into clean web design practice. 

In short, this includes a lot of empty space, simple (if not completely hidden) navigation, limitation in the number of used colors, little to no excessive details such as buttons, color transitions, CPU-heavy textures, and shadows.

While creating and maintaining a minimalistic website is not that difficult, even the experienced designers tend to hide important navigation elements and make products and services look and feel “unfinished” due to a lack of in-depth thought regarding the actual design. 

Build intuitive navigation 

Navigation is the single most important part of your website that visitors use to move around and explore your website. As such, your navigation needs to be simple and effortless to use, even if it’s hidden behind a hamburger. If your visitors become confused or irritated at any given moment while using your website, you will lose them. Simple as that. 

If you’re selling books, you can safely hide the genres under a drop-down menu. Subscription services, on the other hand, benefit from anchored menus with links leading to product categories and recurring subscriptions. Removing seldom used elements is one thing, but hiding important features and parts of your website can only result in visitors leaving.

Focus on the content 

https://pixabay.com/photos/cms-wordpress-265127/

You can have the most amazing piece of content this world has ever seen, but put it all in a wall of text or use an off-putting font and there isn’t a single person who would read it.

The way you present information is important, but at the end of the day, you need to use a font that is legible and easy to read regardless of its size. A carefully chosen typography has the power to compensate for the sparse use of graphics and animations. Furthermore, there are more people browsing the internet using a mobile device than desktop users, so make sure to pick a font that is legible on a mobile screen. 

Add more whitespace

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Negative space or whitespace refers to space in-between different design elements. When used on a website, white space can help focus visitor’s attention on a specific point on the page, such a CTA, products, service, etc.

As noted by a Houston digital marketing agency, whitespace can help balance out the design, remove unnecessary clutter and makes their content more easily digestible. Even though the word “white” is a part of its name, you can create white spaces with virtually any color you want. While we’re on the subject of colors…

Colors and contrast

The majority of minimalist web designers stick to the tried and true method of using only black and white as a part of their design.

But, as we already mentioned, you can use any color you can think of. Color can make your content difficult to read, but it can also make it stand out.

This is called “contrast” and it is excellent for pointing out specific design elements. Just make sure to use compatible color pairs so your design doesn’t end up looking off-putting.

Explain text with images and videos 

Although most people would use text to explain pictures, the minimalistic design allows you to do quite the opposite and that is use images to explain your content.

Literal explanations are excellent for reinforcing, but you can also use images as an off-balance to your text. The image is still there, but it’s there to complement something else instead of grabbing all the attention. 

Intuitive grids and unique wireframes

Intuitive grids are ideal for separating different elements and interface functions, allowing users to find what they were looking for quickly and with ease.

Intuitive grids are all about how your content is displayed, while unique wireframes take into consideration how your content is organized. The only caveat about wireframes is that you have to pay attention while creating the content hierarchy. This might take more time and effort than usual, but it does pay off tremendously. Consider the type of content you’re hosting and what deserves to be seen immediately and what can be safely stored behind a hidden menu. 

Wrapping Up: Basic Web Page Creation

At the end of the day, minimalistic web design revolves around usability. Creating new ways to interact with and display content might be honorable, but your users are only concerned with usability, which translates directly into the positive customer experience. Experiment with bold colors and contrasts, place the focus on the content and subtract unnecessary elements until you reach a breakpoint between design and usability. Just remember to keep things simple and, more importantly, user-friendly. 

Readers, please share so webmasters learn these seven suggestions for basic web page creation.

Are there any tips you would add for improving user experience with basic web page creation?

This post was made possible by the support of our readers.

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  1. Bella X | at 1:55 am

    I like to keep my contents simple and easy to read. Heading to help visitors to understand better what my content is about. Bold words, colors, different font size can be implemented to create attractive layouts that make one want to read.

  2. Pawel | at 2:52 am

    It is also worth using headers (h1, h2 …) not only that it is an important Google ranking factor but it also makes it easier to read the text. Btw great title graphics, with a book that I read and which I like very much 🙂 Very often such small details like this book matter whether that internet user stays on the site or not.

  3. Sathish Arumugam | at 2:01 am

    Janice,

    One should keep the audience in mind while designing a website. Ultimately, we want our visitors to get what they want. Making it easy to navigate and feed them with more information is what a strategic web designing. Minimalism can help us to highlight our important content. Thanks for your ideas about website creation that engage its visitors.
    Sathish Arumugam recently posted…Best Genesis Child Themes: Free & Premium WordPress Themes For Any NicheMy Profile

    • Janice Wald | at 6:13 am

      Hi Sathish,
      There’s an expression, “Less is more.” As you pointed out quite well, the less we have, the more the important features in our design stand out.
      Thanks for commenting.
      Janice

  4. Charlie Bavister | at 4:58 am

    Really Great content! Thanks for sharing. Also while creating a web page you must take care of how much your web page is SEO Friendly. You much also increase the multilingual content in your webpage so that you can increase the visibility.

    • Janice Wald | at 2:31 pm

      Hi Charlie,
      Thanks for contributing your suggestions. Regarding multilingual content: I have no provisions for that but aren’t there translators that help people today? For example, Google Docs translates and then people can copy-paste. Someone wrote to me recently who is only fluent in Chinese. He uses a translator.
      Regarding the importance of the web site being SEO friendly, I struggle to keep my website loading speed down. I just keep adding those plugins!
      Thanks for commenting.
      Janice

  5. Riley Connor | at 6:44 pm

    Amazing content, Janice! Indeed, you have discussed the main points of web page creation. In as much as we’d like to do more, keeping it simple is always preferable. It’s important to focus on the site’s structure, navigation, content and visual hierarchy. On top of that, responsive web design is the best way to go. Thanks for sharing your incredible insights!
    Riley Connor recently posted…5 Great Reasons To Avoid Shared HostingMy Profile

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