How to Use Google to Rank in the SERPs for Free Now, 4 Ways

By: | July 14, 2020 | Tags: , ,
auto suggestion examples

To be an effective blogger, you need Google’s auto suggestion examples.

Auto suggestion examples show you keywords you can potentially rank for on Google.

Auto suggestion examples are a free method of effectively finding keywords to help you rank in Google’s Search Engine Results Pages (SERPs).

Auto suggestion examples are drawn from search terms people actually type into Google.

Therefore, Google shows you auto suggestion examples based on data and not predictive hunches.

Oli, today’s contributing author, brings you a guide to using Google’s auto suggestion examples. You can implement the methods in this post immediately in order to generate greater traffic from Google to your website.

By the time you’re done reading this post, you’ll know how to use Google’s auto suggestion examples to find your blog post topic, find your keyword for your blog post, conduct competitive analysis, and structure your blog post.

Are you ready to learn how to use Google’s auto suggestion examples ?

Let’s go.

This Is What Google Tells You to Blog About

It’s a common misconception that you need fancy tools or years of experience to be able to write blogs that people will want to read.

Did you know you can use plain-old Google search to come up with ideas for your blog, whether or not it has a good chance to rank or not, what your competition looks like, and many more things?

By typing your topic or proposed blog title into Google search, you will gain a plethora of valuable data that can help inform almost every decision you need to make when planning a blog.

This guide will explain step-by-step how to do this.

What is Google Auto Suggest?

Google Auto Suggestion, also called “Google Auto Complete,” was designed to make users’ searches faster and easier.

Use Google’s Autocomplete Feature to Find Your Blog Topic

No one is going to read your blog if they don’t find it interesting. Therefore identifying interesting topics that your target audience are likely to click on is one of the most essential parts of blogging.

Not only does your content need to be attractive for your current audience, but to have long term success you need to ensure you are finding new visitors. Your blogging isn’t going to take off if you have to rely on emailing it your list or posting on your social media to get eyeballs on it. The way to grow organically and quickly is to rank high on relevant keywords in the search results.

It’s a common misconception that you need to use a paid tool to find topics that people are likely interested in. However, there is an option that is both quicker and free – Google search.

The reason Google search can be so effective at conducting research is that keyword tools (including the one provided by Google itself), merely provides a rough estimation of monthly searches. These should be taken with a pinch of salt, as they are estimations.

What makes Google search so powerful is its autocomplete feature. This is where Google tries to predict what you are typing. This is powerful because Google provides recommendations based off of real-life search data, rather than estimations. If autocomplete suggests your topic, there is a great chance people will be interested in it.

How Does Google Auto Suggest Work?

Here is a step-by-step guide:

  1. Go to www.google.com
  2. Start typing in your proposed topic slowly. After 3-6 words, the autocomplete feature should start suggesting results.
  3. Check the list of suggested searches and see if your proposed topic is on the list.
  4. If it is on the list, it could make a great blog topic. If not, try again by rephrasing your search.

Here is a screenshot showing this process:

Imagine in this example that I am blogging for a company that sells paint. Google autocomplete believes that people are most interested in the results it suggests. Therefore in this instance, it may be a good idea to create a blog post for each of the topics above.

Use Google to Assess “Searcher Intent” of Your Potential Audience

Now you’ve identified a potential topic, you need to check that it’s likely a blog will rank for those keywords. They key to ranking highly is by creating content that is the best answer to what the searcher is looking for. This is where searcher intent comes in.

Searcher intent refers to the reason why someone is searching for something on Google. In reality, their intentions could be incredibly varied, but the two main reasons are to learn about something or to buy something.

Therefore it is critical that you match up your content with the intent of the searcher.

Going back to the paint example, if someone searches “buy cheap blue paint,” it is clear that the intention of this individual is to buy cheap blue paint. Google recognizes this, and so is unlikely to rank a blog talking about different shades of blue paint highly.

By contrast, if someone searches “How to paint a wall with a roller,” it is also clear that the intention of the searcher is to find information on using a roller – not looking to buy. Google would then rank blogs, articles, and videos that explain how to do this rather than showing product or sales pages.

It’s not hard to assess the intentions of the searcher. All you need to do is Google your topic or title, and view the results.

If you notice they are all blogs or articles, that’s a good sign. If they’re all product or sales pages, then writing a blog for those exact keywords may not be worthwhile.

As the results for “how to paint a wall with a roller” returns only blogs and articles on the first page, there is a good chance that your blog could rank that highly too.

Use Google to Assess Competition For Your Target Keywords

Having found a topic worth writing about and assessed the intention of the people searching, you have gone a long way to identifying a worthwhile blog topic.

One of the most important aspects of attempting to rank highly is competitions (the authority of websites currently ranking for your target keywords). As you’d imagine, the higher the competition (i.e. the higher the authority of sites in those existing spaces), the harder for your content to push past them in the SERPs. 

That’s why assessing the competition before you write your blog is of the utmost importance. As the theme of this blog will have already told you, you can use Google search to get a good gauge of the current competition.

Search your keywords or title in Google and have a look at the results. Most high authority sites are quite obvious, as you most likely will have heard of them (e.g. BBC, Forbes, The New York Times etc).

Follow the general rule of thumb: If you’ve heard of them, they are high-authority. Of course, there are exceptions, but most of the time this rule holds true. If you see a lot of high authority sites, it’s unlikely (note, not impossible), to rank higher than them. 

On the other hand, if the results come up with personal blogs or articles from smaller companies (or if you don’t think the results answer the question correctly), then there is a good chance of ranking highly.

During the course of your research, if you find a very relevant keyword, but there is too much competition, try to make it more specific or niche. A lot of the time the big players will be targeting the main keywords but will leave longer-tail keywords for you to take advantage of.

Top Tip: A great indication of low competition is the answer to the problem you are searching for is only available from either specialized or generalized forums (e.g. Quora, Reddit, etc.). This indicates that there is a demand for an answer but no blogs/articles providing an answer. This gives you an opportunity to rank highly, quickly.

Use Google to Structure Your Blog

So far we have seen how you can use Google search to find blog topics, assess the intention of the searcher, and explore the current levels of competition. That’s not all Google search can do, however. You can also use it to plan the structure of your blog.

The key to this is the “people also asked” box at the top of the results page and the “searches related to” at the bottom. The results in these two boxes often make for great subheadings, as it is a clear indication that your target audience may be interested in it.

Here is the “people also asked” box for the search term “how to paint a wall with a roller”:

As you can see, Google suggests four other searches. All four would make great subheadings for your blog, as there is a great chance your target audience will find them interesting.

Here is the “searches related to” section for our search terms:

Google auto suggestion examples

As you can see, there are lots of results that would be worth discussing in any blog about using a roller to paint a wall.

For example, from this information, you should consider writing sections about “why does my paint roller slide instead of roll,” “how to load a paint roller,” and “how to paint a roller without streaks.”

Host blogger’s comments:

I plugged in the keyword for this post, “auto suggestion examples” in Google.

Look at the questions that generated:

auto suggestion examples subheads

Can you tell the second subhead for this post came from this list?

Wrapping Up: Google Auto Suggestion Examples

To sum up, it is a misconception that you need to use paid tools to conduct good blog research. Google search can help you find a topic worth writing about, assess the intention of the searcher, research the competition and provide guidance as to how to structure your blog.

Therefore, due to the fact that Google is free to use, and it’s easy to find this information, Google should be your first port of call when researching blogs.

Author bio: This article was written by RightlyWritten. We create copy infused with a meaningful tone and influential voice that rises above the tumultuous din of internet noise. 

Host blogger’s comments:

Takeaways:

Today’s guest author offered four important reasons you need to use Google auto suggestion examples:

  • You can use Google’s auto suggestion examples to find your blog topic.
  • You can use Google auto suggestion examples to assess searcher intent.
  • You can use Google auto suggest examples to assess your competition for your keywords.
  • You can use Google auto suggest examples to structure your blog with subheads.

Readers, please share so bloggers discover how to use Google auto suggestion examples to effectively generate organic traffic from Google.

I look forward to your views in the comments. Do you use Google’s auto suggestion examples to find your keyword or your subheads? If not, what is your favorite keyword method or tool?

Related Reading:

How to Use the MozBar for Free To Boost Your SEO Now, 3 Ways

How to Grow Big With B2B Marketing, Top 10 Tips for 2020

This post was contributed and made possible by the support of our readers.

  1. Sambit Mahapatra

    Perfect, I’ll try these. The 1st one, autocomplete one is awesome. I tried it just now. It’s working. Thank you for sharing these.

    • Janice Wald

      You can’t beat free, easy, and quick. Using Google’s AutoSuggest is all of these and the best part– effective as well.
      Thanks for commenting, Sambit.
      Janice

  2. Amit Garg

    Hey

    Yet another useful post, though I’m already taking advantage of Goggle auto-suggestions and “people also ask” to write my posts and FAQs section.

    Thanks for sharing
    Amit Garg

    • Janice Wald

      Hi Amit,
      Thanks for coming by. I use the People Also Ask section every time to find a focus keyword. I’ve gotten lazy about using the FAQ Section. Thanks for reminding us how helpful that is if we want to rank on Google.
      Janice

  3. Hazlo Emma

    Janice,
    Search intent is the shortest route to ranking, but it fascinated me how we love the complicated route.

    • Janice Wald

      Hi Hazlo,
      I try to start my headlines with “How to” since searchers ask Google, “How do I…” or “How do you…”
      Thanks for contributing to the discussion with your helpful tips.
      Janice

  4. Shamsudeen Adeshokan

    Hi Janice, and Oli,

    What a helpful simple explanation of how to use Google auto-complete features. People also ask section is very useful information for authors to gather more keyword data for a blog post.

    And yes, I agree with you that authors really don’t need complicated or expensive keyword research tools to uncover relevant search queries in their industry. Though expect we want something specific, then the basic keyword research tactics are enough.

    Thanks, Janice and Oli.

    • Janice Wald

      Hi Shamsudeen,
      Great to see you! Thanks for writing with this strong testimonial for the People Also Ask Section. I use it to find keywords and then take those keywords and plug them into KWFinder.
      Thanks for contributing to the discussion. I’m glad you feel Oli did a good job with his guest post. I agree. His tips are simple, free, and important.
      Janice

      • Jatin

        Hi, very good article describing about google suggest and google autocomplete.

        But it would be best if you describe about google question hub in the article.

        Guest blogging

  5. Valerie Turner

    Understanding search intent is truly a great way to dominate and rank on SERPs. It’s really interesting to know that using the right keywords will allow you to have more visibility on search engines and can drive traffic to pages that are optimized. Thank you for sharing these tips about keyword use. I’m starting a website of my own and learning all these things would definitely help me to fare better in the future. Will definitely share this article on my social media.

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