How to Build Your Blog Following for Free, 6 Great Ways

By: | February 13, 2020 | Tags: , |
audience building

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6 Great Ways Of Building Your Blog’s Following

Contributed Post

Do you need audience building tips?

So, you have started a blog.

You may have found your way onto the stats page and noticed that there is barely anyone actually reading your posts.

It is not uncommon for bloggers to enter into their blogging careers with the attitude of “If you write it, then people will come and read it.”

Sadly, you can keep on writing and writing, but nobody will automatically find you.

Your blog will have a very low domain authority score when you are starting out. Your domain authority is a number that gives an indication about where your site is likely to fall in the search rankings.

The numbers rise from 1 to 100, with the most influential sites being up near the top. Sites such as Wikipedia or Facebook will sit towards the top of the pile, while a brand new site that has had very little work done to it will score 1. 

The lower your domain score, the less likely you will be to appear anywhere on the search engine results pages. You will need to look at raising your domain authority, alongside building up your readers in other ways. 

By the time, you’re reading this post, you’ll have an action plan for blog audience building.

6 Effective Audience Building Methods

Go In-Depth In Your Niche

Although just posting great content will not bring the crowds in, you do need to have a reason for people to actually look at your site.

Great content is essential, but there is so much more. In the first place, you need to have some content for visitors to read, and it is helpful if there is something that will tie all of your content together, 

Picking a niche will allow visitors to understand what type of site they are looking at. If it is in an area that they are interested in, they may subscribe to your mailing list or bookmark your page. 

Going in-depth into your niche will allow interested readers to enjoy the rich content that you are creating.

Whether you are creating a blog to help parents, a food blog, or a social studies journal that will offer a look at marginalized communities, having enough to talk about on your subject is vital. It is therefore vital that you pick something that you are knowledgable about and that you are also passionate about.

Engage in The Blogging Community 

A great way to get your name out there is to engage in the blogging community. Find other bloggers who are working in your niche and read their work.

Commenting on their posts can help you create some breadcrumbs back to your blog. It is important that you consider what you are actually posting though. Make sure that you add value in some way, and remember that other people seeing your comment may judge your blog based on what you write. 

Building up relationships with other bloggers is helpful; you may find that people will start to link to your posts in theirs, or recommend that their readers go and check you out. 

Link building is vital in terms of growing your domain authority, but it also creates lots of possible routes for people to find their way to your site.

Having your website linked to another well-respected site is like a vote of popularity. The more links you have heading your way, the more popular and influential you will appear. 

There is somewhat of a knack to getting your site linked and again comes down to networking. Find as many ways to engage with other bloggers as possible. Find blogging groups on Facebook, or use popular hashtags on Twitter to find bloggers that you can connect with there.

There are many link building services available online. However, with the right approach, you can build links organically without the need to hire anyone to do the job for you.  

The blogging community likes to help each other. Link parties are one example of them doing this.

Popular bloggers often host a link party on their site where other bloggers can sign up and have their work shared. Link parties are easy to sign up for.

Make sure that you check out the rules of the specific link party. There may be a theme to the posts that are associated, and you may be required to link back somehow to the host’s site.

With any form of linky party, it is always good etiquette to visit other sites that have linked on the post too. 

[Host blogger’s comments: Mostly Blogging hosts a linky party each week. Our Inspire Me Monday linky opens Monday morning and runs until Friday morning.]

Guest Post On High-Traffic Blogs

A great way of getting your name out there so that people may visit your blog is to guest post on influential high-traffic blogs.

Many popular blogs will post content from other writers on their site. This is a great way for them to get extra material for publication.

Often, popular sites will want to post several pieces each day to maintain their traffic. In return for helping them with the content they need, you’ll be credited with the work, and you will be allowed the opportunity to post a bio with a link to your own site. If people liked what they have read, they may come and visit you. 

Use Social Media

One of the major areas that you need to focus your attention is on social media. By sharing your content on your social media accounts, you will be able to get people that you know to visit your site. If a few people you know start to share your posts, then you will slowly start to grow your traffic. 

If you are not on all of the major social media platforms, think about creating accounts and building up a following on there just so that you can drive traffic to your blog. If you are not already a member,  Pinterest is a great place from which to drive traffic to your blog

It is important that you spend some time developing your following rather than just sharing with your social media accounts without engaging with followers. 

Wrapping Up: Blog Audience Building

Host blogger’s comments:

Too many blogs go abandoned.

Did you know the stat is 9 months?

After 9 months of blogging, bloggers either continue blogging or abandon their blogs.

Does that mean the bloggers who stick with blogging are done audience building?

Not at all!

Blogging is for the patient.

Let “be patient” be a bonus tip for you.

Google rewards blogs that stand the test of time.

People will find you on search engines, but you need to play the long game. Remember, “Blogging is a marathon and not a sprint.”

In the meantime, while you’re waiting to win your marathon, follow these six free hacks for boosting your blog audience.

Please share so bloggers struggling with audience building discover these tips.

I look forward to your views in the comments section. Can you add any audience building tips?

This post was made possible by the support of our readers.

  1. Suchot

    Great tips and I especially love “be patient” . It’s very true; for most bloggers it takes a while to grow.

    • Janice Wald

      Hi Suchot,
      If you want to grow on Google, being patient is a must. Thank you for commenting. Great to see you.

  2. Favour U.

    Thank for sharing with us this awesome great tips. I learnt a new thing today, which is joining link parties. This is my first time hearing such and I am going to try it. I also think that creating Facebook page, Facebook group, joining other peoples Facebook group where posting of link to your site is allowed and joining Q&A sites like Quora will also help one grow her traffic alongside with Pinterest. I could vividly remember sometime last year in Quora when someone was looking for a slow cooker with auto shut off function, I saw the question and there is no answer under it, i have to answer the question with a link back my site. Only that generated a good traffic to my that very particular day and I had some sales. Just my own little contribution. Thank you once again for your immense contribution!

    • Janice Wald

      Hi Favour,
      Thank you for coming by with this wonderful testimonial to the power of Quora. As you know, I believe in Linky parties and Facebook groups big-time. I appreciate you also telling people that Pinterest can generate traffic for us as well as these other methods. Thank you for commenting.

  3. alan

    I have been using some of these methods and they work well. Will need to try the other methods to help grow traffic to our blogs

    • Janice Wald

      Hi Allan,
      I’m glad you feel these tips are valuable. Thank you for writing to tell me.

  4. mahmudul Rubel

    All are great tips. My tips who want to start a blog is initially choosing a super narrow niche and then publish content that low competitive. This way you get early traction on your blog. after that, you can extend your blogging niche but make sure you get a domain that brandable

    • Janice Wald

      This sounds like an effective strategy. I tried a super narrow niche when I first started blogging, the connection between history and current politics but I could not find an audience so I admire your success. Thank you for letting us know about this strategy.

  5. Hugh W. Roberts

    I’ve used all but one of these methods, and they do work. I’d also add to be friendly in the comments you leave and also in the replies you leave to comments left on your blog posts. If a reader sees that you respond to all comments in a friendly manner and that your posts come over as friendly, then they’re more likely to follow your blog and leave comments.

    • Janice Wald

      Hi Hugh,
      Great to hear from you!
      I agree with your ideas. Sounding friendly in comments would certainly make me want to check someone out.
      Thanks for coming by with your suggestions.

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