How to Use Ahrefs to Boost Your SEO, 29 Important Reasons

By: | May 14, 2017 | Tags: , , | 28 comments

Ahrefs helps #bloggers & #marketers improve their #SEO

 Do you ever swap links?

 

I do with like-minded bloggers.

 

 Consider these scenarios:
1. Blogger A wrote and asked me to put her link in my article about Niume.
Me: Why that article?
Blogger A: Don’t you check Ahrefs?

 

2. Blogger B asked me to swap links and put his link in my article about gifts for writers.
Me: Why that article?
Blogger B: Don’t you check Ahrefs?

 

3. My friend, SEO expert Clay, advised me to pick keywords based on search volume. When I asked what site he used to tell him search volume, can you guess his answer? If you guessed “Ahrefs,” you guessed right.

 

This article will explain how to use Ahrefs to boost your search engine traffic from Google. Although there may be many SEO tools out there, Ahrefs is your best choice.

 About Ahrefs

Are you aware links will help your blog get visibility in search engines? Ahrefs.com is a site designed to help you meet that goal.

 

Ahrefs is a website that helps you increase your search engine traffic.

The site boasts 4 billion keywords in its database! As a result, when you sign up, you officially have access to the largest keyword database in the industry.

 

 By using Ahrefs, you will find out how many people search for your keyword per month and in your country of choice.

 

I had heard of Tim Soulo, the head of marketing for Ahrefs. His reputation precedes him.

 

According to Tim Soulo, “The ‘correct’ keyword model should be quite complicated. Our [keyword model] is plain simple and easy to understand, and it costs less to compute.

 

Why You Should Use Ahrefs

  • If you want to improve your SEO, use Ahrefs. It is considered the best site for its purpose.
  • You will have access to a private Facebook community where you can get help with your blogging, beta test new tools, and get your SEO questions answered.
  • Ahrefs has its own blog. Their blog posts contain valuable blogging tips.
  • You are able to build on past successes knowing what keywords you rank for. You can see the keywords and posts that are bringing you the most traffic by clicking “Top Content.”
  • Ahrefs has podcasts where you have the option of listening to the information instead of reading it.
  • Ahrefs offers tips for marketers. Marketers definitely need visibility in search engines.
  • The site has over 4 billion keywords in their database. Clearly, they have a valuable keyword checker.
  • Ahrefs will email you reports about your progress in ranking for keywords. You get notified by Ahrefs if your post’s position in the search engine pages changes. I was excited to read my Kingged post made it into the top 3 on Google!
  • Ahrefs is good for checking your number of backlinks. In fact, I discovered I had 37,830 links.
  • Do you want to know who is linking to you? Check Ahrefs. I saw almost 1,000 domains linking to me.
  • Ahrefs can show you the return rate of your keyword. How often will they check for it again and again? Ahrefs can tell you.
  • You can check the metrics of your best keywords that get you your most traffic at Ahrefs. You can save the metrics to a list and export it. Do you store your keyword results in an Excel Spreadsheet? There’s no need to anymore. There’s a place to store your results right in Ahrefs. On the other hand, you can always opt to export your list to an Excel Spreadsheet.
  • The site emails you when new people link to you. Ahrefs will even show you recent links to your site put there within hours. Ahrefs improves #SEO for #Bloggers and #Marketers

This screenshot shows a notification I received from Ahrefs. Can you tell I got a dofollow link from Flipboard? Dofollow links help you more in search engines than links that are not Dofollow. DR shows you the Domain Rank of the site giving you the link. The higher the number, the better the site and the more valuable search engines consider your work.

  • Ahrefs knows what Google likes. According to Ian Cleary of RazorSocial, Google analyzes your links. You should let Ahrefs analyze your links so your SEO doesn’t suffer if Google isn’t impressed.
  • Ahrefs is so accurate, it can predict your chances of ranking in the top ten on Google’s first page.
  • Ahrefs will alert you of broken links by sending you an email. Google will penalize you if you have broken links.
  • You can also set Ahrefs to alert you to keywords getting published on the internet that you’re interested in.
  • Ahrefs is a great tool for checking on your competition. The site helps you monitor how your competition is doing when it comes to link building. Instead of typing in your URL, type in your competitor’s URL to check on the links people have to their sites.
  • Ahrefs has a site explorer where you can get statistics for your blog or website.
  • You can see search volume so you know if there is interest in your keywords.
  • Ahrefs has a content explorer that will enable you to find the most shared content for the topics in your niche.
  • Ahrefs has a Position Tracker. With Ahrefs, you can see just how much success you are having. Through the Position Tracker tool, you can track keyword research and rankings and even see how your pages are ranking on mobile devices.
  • There is always someone available to help you if you run into trouble thanks to the Live Chat feature.
  • You can even set up alerts that notify you when you’re mentioned on the internet.
  • Ahrefs will tell you how many links you need to your post before it can appear on Page 1 of Google.
  • Their data is always current since the site is updated every 15 minutes.
  • With over 14,000 Twitter followers, Ahrefs must be doing something right.
  • Ahrefs will show you long-tail keywords so you don’t need a separate tool to find those.
  • Ahrefs is free to try for 2 weeks.

Ahrefs Tutorial

How to get started using Ahrefs:

Go to Ahrefs.com.

#Bloggers can use Ahrefs to boost their #SEO

This screenshot shows your Ahrefs home screen.

Dashboard:

Step 1: Put in your site URL. Click “Add a website.”

Step 2: Click your site name that has the highest number of backlinks. For me, it had https in front of it, not http. Mine defaulted to a site without the highest number, and there was a message telling me to pick another URL. All of them were for Mostly Blogging, my site, but they had a different number of backlinks listed. Click “next.”

These are the metrics you will see for your site:

Look at the screenshot:

Ahrefs can help #bloggers improve their #SEO

By looking at the screenshot, you can see I get valuable information about my blog’s ability to get found in search engines.

Keyword:

This column contains the keywords used in search queries. These were not the keywords I tagged my post with. Instead, these are the keywords people typed into search engines that helped them find my blog articles.

Pos.:

This is the position my article is in at Google’s search engine results pages (SERPS). It seems accurate. I typed in “Sticky Blogging,” (look at the 7th entry) and my article really appeared 6th.

Since there are approximately 8 entries on each page of Google, every time the position is 8 and below, my article can be found on Page 1 of Google.

Volume:

This column shows the number of searches for the keyword. The higher the volume, the more likely your article will be found in the search engine results pages and clicked.

Note: You have to consider both. For example, there are 4000 searches a month for “BizSugar,” which I consider a decent number of searches. However, with my article at Position #20, it is far away from the top of Page 1.

May I digress and tell a joke? I can’t take credit since I didn’t make it up:

Question: What is the greatest hiding place in the entire world?

Answer: Page 2 of Google.

Do you see my point? I want to be on Page 1 of Google in order to enhance my article’s visibility, not Page 2 or even farther away from Page 1.

URL:

The URL of my article that people can find when they type in the search word.

What is the value of knowing this information?

  1. Knowing the keywords that have high volume searches is crucial to your increasing your search engine traffic. If you use these keywords again, you should continue to get traffic since interest in these keywords is high.
  2. If you see your article’s rank is falling, boost interest in it so page views rise. How to do that? Simple. Retweet. Twitter is designed for this. The hashtags #ArchiveDay is for you to post old articles on Saturday. Also, the hashtag #TBT or #Throwback Thursday is designed so you can tweet your links to older articles on Thursdays. You could also post or repost your articles at linky parties. I have seen people post articles many years old at linky parties.

Step 3:

Add keywords to track how well your website ranks in organic search results separated by commas.

At this point, you will see the keywords you rank for and how you rank for those words in Google. This is important information.

For example, I mentioned in previous articles that a post I wrote five months ago about Niume picks up so many page views it is one of my highest all-time performing posts.

Look at my Ahrefs data, and you can see why.

niume 5 1,700 https://www.mostlyblogging.com/niume/

 

Let’s analyze the data together:
You can see I rank for the keyword niume. My Niume post ranks in the 5th spot on Google for that keyword. In addition, I was excited to see that there was a high search volume for the keyword– 1700 searches for “niume” each month.

 

Since Ahrefs is reporting that my Niume article is at #5, that would put my post on the first page of Google for that search word.

 

I went to Google to check, and my post is on the first page of Google! Going forward, if there is this much interest in Niume, I will try to weave the keyword into future articles.

 

Alerts:

I added an alert for my website. If other people link to me or mention my site, I want to know about it. I do get emails when my site gets mentioned.

Site Explorer:

There is a lot to look at here.

According to Neil Patel, Ahrefs has promoted their Site Explorer as “the best backlink checker tool in the industry.”

Ahref’s Site Explorer is a backlink checker. Here you can check the backlinks for your site or competitors’ sites. This is a live index so it will always be up to date.

You can also use Site Explorer to boost your search traffic. You can see what keywords your competitors are ranking for and which pages bring the most traffic from search

According to Razor Social‘s Ian Cleary, the Site Explorer is the most valuable feature of Ahrefs since it lets you analyze the links to your site from other websites. The more valuable other website creators found your content, the more your blogging efforts paid off!

Ahrefs explained the value of their Site Explorer: “Ahrefs has the fastest backlink crawler in the industry and boasts the world’s biggest index of live backlinks (over 15 trillion links), which makes Site Explorer the best tool for backlink research.”

 

Bloggers can build #links to their site

Look: Can you tell over the past 10 months, I have received far more links to my site?  Exciting to see. If other people think my content is worth linking to, search engines will show my content to their users.

 

Ahrefs can help #bloggers boost their #SEO

Click “Backlinks” and you will see who linked to your content. I was pleased and surprised to discover that my friend Mitch McConnell linked to my long-form content article.

I found “New Referring Domains.” I wanted to see who recently linked to me, so I clicked it. To my delight, I found that three days ago, someone linked to my article 1 Thing the Most Successful Authors Know That Others Don’t. I also found out the blogger’s domain rank. The better the rank, the better the effect on my SEO. Google will think if someone with a strong ranking links to my content, it must be worthwhile!

I clicked “Organic Search Movements” since I wanted to see changes. I found three articles have moved up in the search engine results pages while my BizSugar article has fallen.

Look: 

While I was in “Site Explorer,” I clicked “Organic Keywords.”

Ahrefs improves your #SEO

Can you see the arrows? The green arrows pointing up show me the good news: The keywords I rank for moved up in Google’s search engine pages.

However, the red down arrow showed me the disappointing news: My Nniume article dropped one position at Google.

I realize Ahrefs sends me emails notifying me of these changes, but I don’t need to wait. The information is available to me at the click of a button.

Top Pages:

Ahrefs helps #bloggers boost #OrganicTraffic #SEO

I wanted to see my progress in Google’s search engine which this metric will show. This screenshot shows my Niume article is my top ranking post in Google’s search engines. Can you tell by looking at the first screenshot in this post that my Niume article has fallen from Position 4 to Position 6?

Best By Link’s Growth:

I discovered some of my content is performing nicely in search results.

Organic Search

Scrolling down, you will see the top 5 keywords that led people to your site and your top 5 pages or posts

Content Explorer

Put in your keyword to see the most popular content on the web in your niche. I entered “blogging” and “blogging tips” since that’s what I write about.”

Keyword Explorer

This is my favorite part of Ahrefs.

According to Entrepreneur, your SEO strategy should include starting with keywords that match your content and searching for “low-hanging fruit.” Ahrefs Keywords Explorer provides both.

Features of Keyword Explorer: There are three activities at your fingertips with the keyword function of the site.

Ahrefs will help #Bloggers improve their #SEO

  • You can generate thousands of keywords. 

I wanted to see what kind of keyword possibilities I could generate for this post about Ahrefs, so I plugged “Ahrefs” into the search bar. 462 possibilities came up. “Ahrefs” had a search volume of 17,000. Did you notice the keywords I chose for this post? The other two keywords I chose, “website checker” and “SEO tools” each had a search volume of 13,000.

My post about how many tags you should use in your article explained I don’t want to use too many, so I stopped there. However, as you see from the screenshot, there are many possibilities for you to use to find keywords.

More good news: the keyword difficulty was low, so it appears it will be easy to get search engine traffic to my Ahrefs article. SEO Strategist Ashley Faulkes also advises creating content about keywords with high search volume but with a low difficulty level.

Let’s look at another example: Ahrefs helps #bloggers in #SearchEngines

Even if you can’t understand the metrics, just seeing the score surrounded by green shows you that it is considered an easy keyword. There are 150 searches for the term each month.

Can you see the words, “You’ll need backlinks from 47 websites to rank in the Top 10 for this keyword?” This means 47 people would have to link to my article for it to rank in Google’s Top 10 in their search results.

According to SEO Quality Backlinks, “With backlinks remaining one of the top ranking factors in all of the search engines, this is a major plus for the SEO of your website, and something you should be striving for with every piece of content that you write.”

  • Do an in-depth analysis of specific keywords.
  • Get the metrics for a specific keyword. If Ahrefs shows you a low search volume or a high keyword difficulty, look at the suggestions. Clicking on them may unearth easier keywords to rank for. 

Ahrefs helps bloggers and marketers boost search engine traffic #SEO #OrganicTraffic

Ahrefs has a search volume of 15,000. However, I may not like the difficulty level of the keyword. Look at all these possible options!

Testimonials

Daniel Donchev praised the site. “Ahrefs is the best one far ahead of the competition. I just use it a lot lately.”

 

According to Neil Patel, “[Ahrefs is] simply one of the best tools around when it comes to SEO and content marketing. It’s hard to explain just how powerful Ahrefs truly is. If you want to experiment with this SEO tool, including the features above, among others, you need to take a look with your own two eyes and explore its free version. This is the best way to see exactly what it can do for you. It is easily one of the best SEO tools.”

TechDivine agreed Ahrefs is indispensable. “Having Ahrefs to back up our decision with a more reliable keyword difficulty breakdown goes a long way in making sure that any effort we take writing the post and later promoting it doesn’t go to waste on a useless keyword.”

Ahref’s Pricing Plans

Ahrefs offers a two-week free trial. Afterward, they have different pricing plans depending on whether you’re a group or an individual.

Conclusion

When you write a blog post, you don’t want it to sit on the shelf and became dusty from disuse. People searching for information on your topic should find your article in search engines.

Ahrefs helps make your visibility in Google’s search engine results pages a probability instead of a hope.

Ahrefs is an all-in-one tool. Consider the site “one-stop shopping.” While you may find components of it at other sites, Ahrefs is like one-stop-shopping since anything you could want in a keyword tool is there.

Plus, even if you wanted to take the time to “shop around” for various tools to help you improve your post’s SEO, as Tim Soulo explains, you might be reading a different set of instructions and not know which set to follow.

This review just scratched the surface of all that Ahrefs can offer you.

Give Ahrefs a try. They have a free trial so seeing how valuable it is for your blog costs you nothing.

SEO can be complicated, but it doesn’t have to be, not with Ahrefs.

Readers, please share. Many bloggers may have heard of Ahrefs but don’t know anything about it.

Are you already using Ahrefs? What are your experiences with the site? Would you recommend it? If not, do you think you might try Ahrefs? I look forward to your answers in the comments section.

Related Posts:

5 Free Tools to Help You Easily Improve Your Keywords

5 Free SEO Tools to Help You See More Website Traffic

Sources:

  • https://www.youtube.com/watch?v=EBgguPTAPkc
  • http://www.razorsocial.com/ahrefs-review/
  • http://www.techdivine.com/tdblog/2016/09/the-6-key-blogging-tools-we-use-to-write-3-long-form-articles-every-week/
  • https://ahrefs.com/blog/keyword-research/

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  1. Ryan Biddulph at 7:16 am

    This is helpful Janice. Because I never heard of ahrefs before reading this post 😉

    I see the importance more daily on having your SEO game down cold. Driving targeted traffic makes our lives easier. Much easier. Because these folks flow in passive, through search engines, and is qualified too. Win-win for busy bloggers who plan to have a life away from the laptop.

    Thanks for sharing.

    Ryan
    Ryan Biddulph recently posted…How to Land Guest Posts on Authority Blogs (Amazon eBook)My Profile

  2. Rose at 2:40 am

    Hey! really comprehensive review! thanks. it helped me to figure it all out
    Do you by any chance have any other tool reviews on your blog? It would be interesting to read about SerpStat

  3. Donna Merrill at 4:46 pm

    Hi Janice,

    Ahrefs is certainly a class A tool for really serious bloggers.

    You can’t beat search traffic to make your blog robust and prosperous.

    Yet, it’s such a chore when you have to do so many things to optimize your articles and site.

    Ahrefs brings them all together without one platform.

    You’ve given a great demonstration of why it is as effective as it is, and why so many bloggers give it rave reviews.

    -Donna
    Donna Merrill recently posted…How To Work Through Adversity – Tips For The Successful BloggerMy Profile

  4. Teno at 12:40 am

    Ahrefs is of my favorite tools, I use it on regular basis for finding my keywords trends the addition in new keywords and worldwide rankings. It also has the powerful database of links and after reading this post I added some more points of priority of SEO tools for Ahrefs.

  5. Donna at 11:32 am

    I continue to learn so much from you Janis! Thank you for sharing #BloggingGrandmothersLinkParty. I have shared this on my social media.

  6. Kathryn Maclean at 7:23 am

    Hi Janice,
    I had heard of Ahrefs before but did not realize all the particulars.
    That was a very informative article. I did sign up for Ian Cleary’s blog as well. He is a friend of someone I follow in Candian marketing. I may try the free trial just to see all that they offer because of your terrific article. Great stuff! Thanks

  7. Clearissa Coward at 2:29 pm

    This is the first I’ve heard of this. I am going to give the free version a try. Thank you for linking up at #BloggingGrandmothersLinkParty. I’m sharing your post on social media.

  8. Andrea at 7:58 pm

    Wow! I had no idea about the existence of ahrefs! I´m blown away! I have to wait a bit to start the free trial though (I already went ahead and checked their pricing plans, lol) because I know I´m going to end up getting hooked with this amazing tool. Thank you for sharing such helpful information! On another note, have you used RankHijack? If so, do you recommend it?

    • Janice Wald at 11:40 pm

      Hi Andrea,
      Thank you for your comments on my Ahrefs article. I am totally hooked! I actually asked my husband to pay for it as a birthday present. Totally Janice fun. I had not heard of RankHijack, so I looked it up. Like Ahrefs, it isn’t free. I’ve been spoiled using Ahrefs, so I will continue with that for a while. If you find you use it and like it, let me know in case others ask.
      Janice

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