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Now that you’ve done a ton of work to build an engaged list, you want to keep it clean. This is where the subject of ‘email hygiene’ comes into play, and it’s very important if you want to keep a good sender reputation and if you want to make sure that your list retains its value.
The first thing to get rid of are the invalid emails. These are emails that simply aren’t real addresses, or that have been abandoned. Of course sending lovingly crafted emails to an email that’s made up – or that belongs someone who died a long time ago – is not a particularly smart business move.
One reason you can collect invalid emails is simply that people make typos when they sign up.
To isolate potential problem emails, you can also look for bounces. A bounced email is an email that fails to deliver and there are two types of these. ‘Soft bounces’ are temporary bounces that can be due to a range of factors (including a full inbox), whereas ‘hard bounces’ are delivery failures that are unlikely to change or be resolved. These are cases of emails never existing in the first place, created by spam bots or the email account having been deleted for instance.
If you want to avoid the number of invalid emails being too high in the first place then you should always use a double opt-in on your forms. Double opt-in means that the subscriber needs to confirm their email address by clicking on an embedded link.
This is an important tool for blocking fake emails and for blocking bots. Robots and scripts automatically fill in forms – but they won’t be able to respond to a confirmation email.
At the same time, double opt-in also blocks people from signing up who aren’t really interested in your product or your messages. Some people sign up on a whim but then never check their inboxes. These subscribers are also highly unlikely to interact with a regular email, simply because it takes too much time and effort. So this way, you aren’t only filtering out the invalid email addresses, but also the disinterested subscribers.
Some subscribers will become inactive. These are the people who sign up but then later lose interest in your messages. Alternatively, these people may have changed their email address, or may have passed on.
Whatever the case, it’s no use sending emails to someone who never opens them and it will save you and them time and money if you just remove them from your list.
To an outside observer, email funnels can look insanely complicated. Let's make them simple.
Earning 4, 5 or 6 figures is 1.) a number game and 2.) a strategy game.
For legitimate marketers, email marketing is still the most effective channel to reach your customers.
Most bloggers get lead magnets extremely wrong.
I have signed up for a lot of email lists and I don’t recall too many lead magnets that I was happy about. Most of them didn't deliver.
What is the perfect opt-in form? First of all, don't put an opt-in text that says, "Sign up to receive my weekly newsletter." This doesn't work in a saturated world.
What are some sample opt-in forms that are bound to convert your visitors?
Here is a high-converting opt-in page and the follow-up that you can analyze for your success.
It’s been said many times that money is in the list. But how do you get it into your bank account?
You might be offering the very best value in the world, but if your subject headings aren’t conveying this then it won’t matter. Without the right subject heading, no one will open your emails and what’s more, they’ll likely just end up in the spam box!
Your welcome sequence should have a product at the end. This way you will be earning income from the very beginning. Here is a sample Welcome email.
Here are a few examples of well converting welcome email series.
Keto Dash email series.
It’s time to dive into the heavy duty content – the stuff that is going to build up your credibility and show them that you are someone they can trust.
People don’t naturally trust a faceless guy on the Internet. They do, however, trust people who give them valuable information. That’s what your emails will do.
This is a much shorter email designed to simply get the subscriber to click through to the product you’re promoting.
Email series example: This is Bryan Harris' email sequence to sell his 10K Subscribers course.
The main thing in getting people to open your emails is to deliver the value you promised and building up your authority.
My welcome email series has a 40 percent open rate.
Now that you’ve done a ton of work to build an engaged list, you want to keep it clean.
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