About this course
You just wrote the most epic content, but it will do nothing for you without a special approach, because you don’t have leverage yet. You will need to "ignite" your traffic.
When you start a new site, you have no authority, no leverage, therefore the "standard” traffic techniques won’t work for you yet. It’s like trying to start your car in third gear, not first. You need the correct way to promote your content, in first gear before switching higher.
To rank well for any website, Google looks at what we call “quality metrics”. Google Analytics gives critical information on what people do once they land on your site.
Regardless of what they say, Google uses these metrics to see when people land on your site for a specific keyword — if it is a good result. That is denoted by the Time on Site, how many pages the user clicks through, the Bounce Rate and more.
The triangle is: Backlinks - Traffic - Social Shares
Backlinks are the #1 ranking factor in Google. If you want a successful site, you will need backlinks.
But backlinks by themselves are not effective. They need to be justified with traffic (and social shares). Why? How would a site get backlinks if no visitors? People need to visit the site before they can link to it, right?
Similarly, traffic needs to be justified with social shares. If you have traffic, but no one shares (engages with) your content, then it must be low quality. Makes sense?
For the above reasons, driving traffic to your site from other sources, such as social media, if done correctly, will improve your SEO. (Most people don’t realize this.)
You will be surprised, but per a MOZ ranking study, the #1 Google ranking factor is actually none of the well-known factors. It is direct traffic , which means people visiting your site by either typing in your URL directly or using a bookmark, an e-book link, etc. Look at the below graph to see what I mean.
Other sources of traffic, such as from social media, is also a signal to Google.
This is the key in this phase: Find the blogs, forums, Facebook groups where your target audience hangs out and get traffic from there! It doesn’t matter how!
Ask your family, co-workers and friends to visit and to give you feedback.
If you have engaged non-organic visitors that spent a long time on your content, they leave comments and share your content, your post’s SEO ranking will increase – Google can track every heartbeat of your site through Google Analytics.
As you can see, social shares is another factor that will improve your rankings.
Participate in Facebook groups to exchange
I recommend the Blog Support Group , where everyone in the given thread interacts with everyone else. E. g. on a blog comment thread they have 50 people participating, meaning all 50 people will leave a comment on your blog post. You will also need to leave a comment on 50 other people's blog post. This is a lot of work, however the engagement is guaranteed.
Viral Content Bee is an awesome platform where you can share others’ content and earn credits.
Then you can use these credits to get your content shared by others.
The only catch is that it needs to be very high quality content and you need to have a certain number of followers either on Twitter or Facebook to qualify.
Most of you probably know the phenomenon where you write a blog post, you put your heart into it, and then no one sees it. It is a lot of work to create content...
There is a vital point that blog owners often forget: Your blog needs to have a REASON for people to visit it.
This point is so vital and still so many people miss it…
You may be tempted to cover 50 subjects and promote 50 different affiliate programs on your blog. In the beginning this may even be necessary, because online business is always like throwing spaghetti against the wall.
Do you really want to make a lot of money with your blog? Here is the first key ingredient.
Here are the basics of on-page SEO.
Obviously, if you already spend a time on writing content, then you should do it in such a way that brings you organic traffic for life.
Most of what you do in terms of link building will not show any difference in a Google rank for at least 30 days, most likely more. This is increasingly true when your site is new. Therefore we need to start looking at the fastest way to generate some new, organic traffic.
The idea behind seed keywords is the following: If I want to write about sales funnels, that wouldn’t be the only keyword I would look into.
Along with search volume, difficulty is the second factor you need to consider when picking your keywords.
This is another factor you need to be aware of when you do keyword research.
Keywords correspond to the cycle of buying.
As I mentioned before, it’s important to know that competition scores should only be used as a filter to find possible keywords.
The key principle of KGR is to find phrases that are "under-served" by Google - and therefore you can easily rank for these.
I have started to test this method on a foreign language domain (Hungarian).
I am going to show you some of the keyword research I did.
I am going to show you the best tools to do your keyword research
Keyword research is one thing, but it is just part of the story. Then you need to write content that can rank using those keywords.
Instead of creating multiple random blog posts, follow the strategy of less articles grouped into a content cluster. You will show to Google that you are an authority and get better rankings.
Content marketing has changed. Writing more content no longer guarantees you more traffic simply because there are over 1 billion blogs competing.
Google is trying to provide more information to help satisfy users.
SEO is not just about keywords. It's about giving your users what they want.
It is true though that most people use content as the bait. However great content is not enough.
You just wrote the most epic content, but it will do nothing for you without a special approach, because you don’t have leverage yet. You will need to "ignite" your traffic.
You probably think Ahrefs is an expensive tool. And you are right. But Ahrefs has a 7-day $7 trial.
Now let's do keyword research that will provide content ideas for the next two years.
One web page can rank for multiple keywords. So why don’t we focus on optimizing content to target dozens of similar and related keywords?
The next step is putting together an intelligent link building strategy.
Despite any Google algorithm change, links are still the most important ranking factor.
Most Informative Blog Nominee 2017
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Keyword Research
Competitive Analysis
