Many bloggers operate under the false idea that blogging consists of publishing articles and getting people to read these by manipulating Google’s algorithm.

It doesn't matter what you are trying to do, chances are that someone has already done it, better than you can. Because they tested and perfected it, putting TONS of money in it.

We live in a tough world. COVID is just one example. Such 'negative event' dynamics have always been at play, for a long time, even if not that obviously.

The main things bloggers complain about when building their online business are traffic and earnings.
In this lesson I will cover the first one.

The standard affiliate marketing blog model consists of churning out keyword-targeted blog posts that recommend affiliate products to visitors. Then links are built to rank these in Google.

Everyone is doing this, therefore competition is high. There is a considerably smaller percentage of bloggers that step up their game by creating a course.

​Info products (books and courses) are a high impact, low-cost vehicle for driving business growth, which is why you need to ​create an info product and implement the ​info product funnel strategy if you’re a business owner or entrepreneur.

Do you really want to make a lot of money with your blog? Here is the first key ingredient.

Stop paying too much attention to your traffic, because it’s a vanity metric.

What matters is how much money this traffic actually generates for you.

How many items do you need to sell in order to make that much money?

Here are some of the breakdowns, find the one that fits you best.

Here is a fact that is often overlooked: People need to be willing to pay for the product you want to sell.

If the product (offer) you promote is dead, no sales funnel will ever make it profitable.

Red ocean is the known market space, where companies try to outperform their rivals to grab a greater share of the existing market. Cutthroat competition turns the ocean bloody red. Hence, the term ‘red’ ocean.

Blue ocean is the unknown market space, unexplored and untouched by competition. Just like the seas in the real world – vast, deep and powerful in terms of opportunity and profitable growth.

You don't normally want to go for an isolated unproven niche, because there is not enough demand.

But how do you sell your product in a saturated niche (also called red ocean)?

​In the early 1900s, only 7 percent of the American population was brushing teeth. Selling toothpaste was financial suicide. There was already an army of door-to-door salesmen pushing dubious tooth powders and elixirs, most of them going broke. 

In order to make tens of thousands of dollars, all you need is ONE well-selected product line and a sales funnel that is optimized for that product. You don’t need fifty.

Unfortunately marketing costs are on the rise.

A lot of would-be business owners believe that startups either take off or don't. You build something, make it available, and if you've made a better mousetrap, people are supposed to run to your door.

Traffic isn’t created. It already exists...

Your dream customers already gather in certain locations, online and offline.

​The most important part of your business has nothing to do with your product, ​creating content or getting traffic...

We are not here to sell a product. We are here to create a movement, change people's lives and sales will follow.

If you can’t actually help people get results, then you will probably not last long in the wild ​world of the internet. This is one of my most important tips for making money.

As I mentioned before, even though you ​need to sell your product in order to make money, ​business is not about selling.

Don't you hate commercials? All they tell you is buy, buy, buy.

​If you want to sell, teach your roadmap instead.

​In this ​lesson we're going to unlock what many consider to be the key to converting any business idea into reality.

So what is this always in demand "profit skill"? The one skill almost all successful business owners will admit is in large part responsible for their success?

It's copywriting.

1,000-2,500 words. That is the number of words an average person writes a day.

Most people write with the goal of accomplishing tasks, without much thought to the structure or the deeper meaning behind the words…

After the headline the next part of your text is your Introduction.

Sean Vosler has been using the Contrarian Copy structure as a starting point to all of his pieces.

It’s perfect for creating landing pages, webinars, video scripts, etc. and you can easily start using it today if you read this outline.

False beliefs are the biggest block to selling. But how do you break false beliefs?

The first story we tell is called the origin story. It is basically your story that explains how you found out about the thing you promote, why you care so much about it.

The G700 Offer was called the best, biggest online campaign since 2002.

One guy purchased a flashlight one time. And I was like, “Oh, that’d be kind of cool to sell these guys.”

The “Big Domino” concept was invented by Tim Ferriss and popularized by Russell Brunson: It’s that ONE thing that you pull out, which will take all the smaller dominos down as well (or make them irrelevant).

A value ladder is a range of products that ascend in price, from your lowest value offer (used as bait to increase list size, prove your value and boost awareness) to your highest priced premium product.

If you only have one price or offering you could be leaving money on the table at both ends of the ladder. Let me show you.

Understand, your Front-End is only there to break you even on your promotional/ advertising costs.

It’s your Middle, your Back-End and your Continuity — that’s what really make up your profits.

If you’re a small business owner and you’re only doing one or two follow-ups, you’re losing business.

Most people try to follow up with "email marketing" or random "newsletters". Unfortunately that isn’t enough.

No matter how mediocre (or bad) a product is, you can always sell it with the right marketing. (You'll get refund requests though.)

Products don't sell themselves - offers do.

In the 20th century offers were called "schemes" and there were so called "scheme men" that were called in and paid by advertising companies to create offers that sell toothpaste, coffee, etc.

If you want to understand this concept, then first you need to read the following quote from Tony Robbins:

“If you want to achieve success, all you need to do is find a way to model those who have already succeeded.”

Any idea how Russell Brunson built a funnel 10 years ago?

He had to do it from scratch.

Building a funnel is like playing with Legos. You combine the building blocks in order to achieve a specific result.

When ​pulling prospects into a funnel, first we need to know the problem that we want to solve for our prospect​.

Tripwires are a really good strategy to have.

Especially for beginners, if you are new to selling, it is a great way to gain momentum.

It is a lot faster to put together and a good way to test your product idea.

Is there a difference between opt-in forms, landing pages and squeeze pages?

Yes. Regardless if you want to sell a product or collect email addresses, landing pages are a lot more effective than opt-in forms.

Many marketers have a total disconnection between the customer, the opt-in freebie, the email content and the product they are trying to sell.

This is the primary mistake.

A squeeze page is a more specific type of landing page. Squeeze pages are designed to serve one core function: to collect ("squeeze" out) a visitor's email address.

I know I said that landing pages convert better than opt-in forms. However that doesn't mean that you shouldn't grab all opportunities to get opt-ins.

Once they sign up, they will be redirected to a confirmation page where they will be instructed to click the confirmation link.

For legitimate marketers, email marketing is still the most effective channel to reach your customers.

Did you know that 91% of all consumers check their e-mail daily? Did you know that 66% of US customers over 15 have purchased at least one product via an email campaign?

Just like ads, emails and pretty much any content, sales pages are created using the following formula:

• Hook
• Story
• Offer

You have probably heard the saying "Money is in the list".

Not building a list is a huge mistake because that is how you build a relationship with your audience. I recently realized that concentrating only on your list is just as big of a mistake.