4 Ridiculously Simple Reasons
Why Your Blog Gets No Traction
(#3 Will Shock You)
"Content is NOT king. Results are."
Transcript - Click To Read/Collapse
Are you having trouble gaining traction with your blog? I will show you why.
#1. Competition is extremely high.
Unfortunately we are not in 2010 any more. In those day you could just find a few keywords, write a 500-word blog post, build a link farm and you were on Page 1 of Google.
This is not the case any more.
Today the competition is extremely strong.
There are over 600 million blogs in the world today, out of over 1.7 billion websites.
In English, if there is a traffic getting or money making keyword then someone has already written about it.
Ahrefs’ Content Explorer tool discovers 1.8 Million new pages every 24 hours while being very picky about the pages that qualify for inclusion.
There is an oversupply of content and Google doesn’t rank the content of an unproven website.
#2. Your blog doesn’t have enough authority
Ahrefs analyzed 1 billion web pages and found that 91 percent gets zero organic traffic from Google search.
That means you need to write 10 posts and if you do everything correctly, 1 may get traffic. And that is just traffic, not email sign-ups or sales.
Google has grown up and it has changed its algorithm multiple times. It mostly ranks authority sites and brands.
Let’s take an area that everyone knows. Web hosting. Google will rank hosts like SiteGround, GoDaddy, etc. If you just started your hosting business that is #365 on the list of web hosts, with no authority, don’t expect it to rank on Page #1.
Gaming the system doesn’t work any more, you need to show real signs of authority.
What are these signs?
- ● Backlinks: Per Ahrefs, 85 percent of web pages have 3 or less external links pointing to them.
- ● Domain Authority: When you look up a site and it has a DA of 3, what are your thoughts? In order to start getting real traction you need to get your DA up to the 25 area, then over 30 and 40.
- ● Social shares & engagement: If your visitors don’t think of your content and products highly enough to interact with them, then they are probably not good enough. That is a “safe” assumption from Google. When you search for a plugin for a certain purpose, aren’t going to pick the one that was downloaded 200,000 times vs the one that only has 30 installed?
- ● Results: If your site enables people to get a desired result, it will spread like wildfire. In the real world if you put up a hot dog stand and your stuff is good, people will come back naturally and recommend it to their friends. It works the same way on the internet. Content is not the real king. Results are the king.
- ● Existing traffic: This factor is the direct consequence of results. If TinyPng shrinks your images sufficiently, you will use it and so will other people, regardless of where it shows up in search.
#3. Because you are publishing random blog posts
That’s the shocking one.
You spend 95 percent of your time on actions (writing and publishing content) that don’t result in anything.
This is because most of the blogging advice you are following is either outdated or it applies to blogs that are already successful.
If you don’t have traction yet, the rules of the game are different.
If you spend most of your time publishing blog posts, that is like building a house from bricks only. What about the doors, the windows and the paint that covers everything?
Blogging works similarly. There are over 120 functions involved in blogging.
That includes things like paying for your domain & hosting, your taxes, social media, etc.
Most bloggers concentrate on one or two that don’t even move the needle and that’s why they fail.
What you need is a routine that you can follow. One that gets you more results with less work.
There are a handful that you need to build into your routine.
- Keyword research (long tail)
- Content creation
- Content promotion
- Link building
- Selling products
- Email marketing
- Sales funnels
Now take this to heart because this is the most important information of your blogging career.
You need to learn and regularly perform all these 7 functions at least on a basic level.
Most bloggers completely neglect link building, because it’s so difficult that even the idea is painful.
Yet the reality is that if you cut half of the time you spend on content and invested it into link building, you would become successful in a matter of months.
#4. Time & Money
Not having $30/month to pay for an email marketing service or $2,000 for a course like “Blogs That Convert” is also a problem.
You may not have the time to study lengthy courses, even if you do, the information overload will kill your efforts when it comes to putting the information into action.
We created Mostly Blogging Academy to accommodate any budget.
We are releasing short courses on all the above subjects that are very affordable and you can put the material into use right away, without lengthy study.
I recommend that you start with Keyword Research Sanity, which only costs $7.95 with the coupon listed on this page.
If you feel ready to take the plunge, you can get all courses for $115.
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