Dangerous, isn’t it?
You spend hours on your blog posts. Then you wait for Lady Luck to smile down on you and hope your post brings you traffic.
It’s been said that blogging success comes down to “dumb luck”.
Does it? Or, can you control the outcome by taking certain steps to ensure your post brings you traffic?
“Dumb luck” is defined as the way in which… something happens completely by chance, without being planned or deserved.
Completely by chance implies you have no control over the outcome of your posts’ success.
I maintain you do have control over the outcome. There are definite actions you could take and should take to ensure your blog’s success.
What to Do When You Are Done With Your Posts To Make Sure They Get Traffic
1. Send the post to your Email list.
Some bloggers write the people on their Email list before they publish the post trying to build anticipation about the content. I have only done that once, and it worked. How to Be A Successful Blogger: 19 Experts Share Their Secrets was one of my most successful posts.
After the post is published, Email the tagline to your Email list. You don’t have to send the whole post, just a slight blurb and the link. You want your Email readers to click the link to read the post.
2. Share your post with social networks.
Facebook, Twitter, Google +, and LinkedIn, are the social networks to use. Send them all your link.
You should have a Pinterest board for your blog. Pin your image on your blog board on Pinterest. If you are members of any shared boards, those are the ones to use since others will be able to find your images there, and hopefully click on your links and come to your site.
3. Put your post on social bookmarking sites.
A social bookmarking site is simply a place that stores your posts. Users put them there for later reading. Pinterest is considered a social bookmarking site since your post images are stored on their boards.
In addition to Pinterest, I use StumbleUpon. It’s easy to Stumble your link after you publish. I have received referral traffic from StumbleUpon, so I know it works.
Digg, Reddit, and Delicious are also bookmarking sites. I have heard it’s difficult to get traffic from Reddit unless other people put your post there.
4. Share your post with communities that pertain to your theme.
Google + Communities are a great place to network. Members share their links and visit other blogs. Click the link and search communities that pertain to your niche.
I found a community on LinkedIn, and found myself getting traffic from its members after I participated in some of the forum discussions.
BoardReader.com enables you to search for communities related to your theme. Not every community approves of “link dropping,” but the blogging community I found on BoardReader encourages it.
5. Put your link on content curation sites.
A content curation site is a bookmarking site for posts that allows you to make lists and subcategories. I found Scoop.It frustrating, but I may give it another try. I also get referral traffic from ScoopIt, so I know that other members are scooping my posts.
6. Write your contacts and ask them to share.
I have several contacts who have offered to share my links. While I don’t make a habit of imposing, I have been known to take them up on their kind offer.
Also, when I was writing 20 Experts Reveal Their Secret to Blog Promotion, I got to know the 20 experts. If I write about SEO, for example, and one of the experts was an SEO expert, I don’t hesitate to send them the link on Twitter and ask them to Retweet it for me. I add the words Thought you might be interested.
7. Notify people who you blogged about and ask them to share the post.
Including experts in your post give it an air of credibility. Then, you can ask those experts to share it with their followers.
When you blog about them, link back to their site. In exchange for them sharing your post for you, you are giving them exposure. When you link to them, they will get a pingback. This is a notification that you linked to them, so odds are they will already know about it when you write them.
8. Add an infographic to your blog post.
How to Make Infographics That Will Repeatedly Boost Your Blog Traffic and How to Make an Infographic in 5 Minutes are tutorials on how to make easy, free, and fast infographics.
9. Guest Post
When you guest post. link back to your old posts. This will give them new exposure.
What Is Your Plan of Action?
Are you considering picking and choosing what you have time for? Remember, the more steps you follow, the more exposure your blog will get.
If you feel other bloggers can benefit from these tips on blog promotion, please share.
Readers, do you have any suggestions for promoting your blog content that works well for you? Any additional ideas to get your posts exposure other than the ideas mentioned here? I look forward to your views.