9 Ways the Bandwagon Effect Will Make You Change the Way You Blog

By: | October 24, 2015 | Tags: , , , , , , , , , ,

BandWagon Effect in Psychology Can Help BloggersWhat if I told you that there was one way to increase all your stats–your comments, your page views, and your follower counts?

There is one way to do that which is based on psychology.

It’s called The Bandwagon Effect. Marketers use it all the time.

This post will tell you 9 ways to take advantage of it.

Simply put, the band wagon effect is the label for “the phenomenon of a popular trend continuing to gain popularity”.*

According to Neil Patel, people like to simplify their decisions by trusting the crowd.  If a ton of people think something is good, it probably is.

You can use the bandwagon effect to increase all your blogging stats. Other blogging advice articles explain how to write quality posts and have an appealing blog in order to attract readers. This article assumes you have strong writing and an engaging site but not enough readers to engage with.

How to Get Visitors to Your Site Using the Bandwagon Effect

  1. Make a Facebook page for your blog, and invite everyone you know to like it. I have a Facebook page for my blog, but I never understood the appeal. In the year I’ve been blogging, I keep getting invitations to “like” bloggers’ Facebook fan pages. People who have businesses as well as blogs have pages for those things. People are sent invitations. In order to support their friend or relative, they agree to “like”. The result is the number of likes rises. If that many people like the blog, the readers think, it must be good, and blog traffic increases from the overflow onto the blog.
  2. Get followers from Pinterest. Most people will follow you back.  It will be a way for you to get your numbers up. How to Quintuple Your Page Views Using Pinterest explains how I successfully followed these instructions. My experience is not unique.
  3. Join Facebook groups. that will follow you across your social media and “like”your Facebook page. If you are looking to take advantage of the bandwagon effect by raising your numbers, I recommend the Grow Your Blog Facebook group.
  4. Join other Facebook groups. that will increase your comment count. Bloggers Rule SEO is designed for doing that. It focuses on increasing your search engine optimization as well.
  5. Join Follow to Follow Directories. According to Michael Rios, he and I are the only two people with Follow to Follow Directories. All you need do is request access to have an instant subscriber increase. Here is the link to Michael’s Follow to Follow Directory, and here is the link to my Follow to Follow Directory.
  6. Use Twitter. Neil Patel discusses the importance of asking people on Twitter to follow you. He reported a study which found that if you spell out the words “Please Retweet,” you are more likely to get your links shared on Twitter than any other Call to Action you could put in your link.
  7. WordPress.com bloggers should have publicize on. Then, their follower count will include all their social media, and the number will look inflated.
  8. Ask your readers to help share. Ask them to share your post at the end of the article.
  9. Ask your readers to comment. According to Neil Patel, “The truth is the hardest comments to get are the first few dozen. Once people see those, they are more eager to contribute their opinions as well.” End your post with a strong call to action. If you end with an open-ended question, people will not only engage with you, they might engage with each other. According to Patel, “If you have those initial 5-10 comments and also encourage new comments, you’d be surprised to see how quickly people will jump on the bandwagon.”


In conclusion, the greater the number of people who believe in something, the more credibility it seems to gain, whether it has any basis in fact or not.

A reader read my interview with 15 blogging experts. I asked them what characterizes blogs they follow. I thought my readers could put those characteristics into their blogs in order to get followers too. The reader astutely observed that the influencers only like successful blogs.

By following the advice in this post, your blog will have such high numbers of followers and commenters, it will look successful. Then, once people are at your site and realize how helpful it is, it can actually be successful.

I realize the bandwagon effect is deceptive. However, if someone genuinely has a weak blog, even if people check it out due to the high numbers of comments, likes, and followers, they won’t stick around for very long anyway.

There is an applicable line from the song, I’m the Greatest Star from the musical Funny Girl.  The lyric goes, “I’m the greatest star; I am by far, but no one knows it.”

You know you write quality blog posts. If you follow the band wagon technique, people will flock to your articles and your blog, and then they can discover how beneficial your information really is.

Readers, if you feel the bandwagon technique is a good strategy for bloggers that can’t get attention to their blogs, please share.

What is your opinion? Do you feel the band wagon could help bloggers struggling to get their numbers up?  On the other hand, do you feel that because it “pads” the numbers, it is deceptive and want to avoid trying it?  I look forward to your views.

Related Post:

How to Quickly Get Comments on Your Blog









  1. John Doe | at 8:10 am

    These 9 suggestions are fantastic. I love the one that WordPress uses the number for all social media. The expression goes “bodies bring bodies”. People love to try restaurants that are busy People read and follow others who have a large following. Jason Cushman is a perfect example.

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  3. Alana | at 3:06 pm

    I admit I do take a peek at how many follows a particular blog has when I land on it for the first time. But, a lack of followers does not discourage me from checking out the post that brought me there. A great headline will get me to a blog, and your headline worked perfectly. There are also certain features that will drive me away from a blog, never to return, no matter how many followers it has.
    Alana recently posted…Local Saturday – The Last Call of SummerMy Profile

    • Janice Wald | at 10:27 pm

      Hi Alana,
      Great to see you. Thank you for visiting my blog.
      Thank you for your positive comments about my headline. I spend so much time at CoSchedule trying to get my headline score as high as I can. Thank you for letting me know it is time well-spent.
      I agree with you. There are some blogs with so many followers, yet I can’t understand the appeal.
      I don’t generally check out the follower count (okay sometimes) since self-hosted bloggers can’t have a grand total of all their social media followers. I think this inflates the count erroneously on WP.com blogs. Thanks for writing me.
      Janice Wald recently posted…How to Have a Winning Combination of Blog FactorsMy Profile

    • Janice Wald | at 10:29 pm

      Hi Ellen,
      I saw you over at FB today! When my daughter was a little girl, she had a friend with your last name. Seeing your name makes me think of him.
      Thank you for the compliments on my post. It is a shame that we almost have to trick people into checking out our blogs. Yet, I think that is the society we are living in, as you said.
      Janice Wald recently posted…How to Have a Winning Combination of Blog FactorsMy Profile

  4. Chris Hufnagel | at 5:17 pm

    Excellent post! Absolutely love this technique. One of the best tips I have used from Neils site is to add “Please Re-tweet” to some of my tweets, it truly does work!

    It really is important to get those first few followers on social media. No one wants to be the first Facebook like or follower on Twitter, but if everyone else is doing it, why not!

    Chris Hufnagel recently posted…Smart Website Weekly – October 19-25My Profile

    • Janice Wald | at 10:50 pm

      Hi Leisel,
      Facebook is my Number One referrer of traffic because of the Facebook groups I am a member of. Sometimes, I still get traffic the next day after I post my link in the group. Just be cognizant of any rules the groups have. Some let you post your link conditionally, some not at all, some unconditionally… Off to the right the rules are generally listed. Good luck. Keep me posted as to whether you enjoy them.
      Janice Wald recently posted…Inspire Me Monday Linky Party #56My Profile

  5. Joanne Corey | at 5:13 pm

    I knew that my follower number at WordPress included my email, twitter, and Facebook page followers as well as my WordPress ones, but I didn’t realize that having Publicize turned on was what activated it. I noticed above that you were talking about OM. In a recent post comment, he and I were discussing that of his 55,000+ followers, 51,000 are on WordPress, which is a pretty amazing percentage.
    Joanne Corey recently posted…common sense climate scienceMy Profile

    • Janice Wald | at 10:08 pm

      Hi Joanne,
      Great to see you here. I was just at your blog yesterday, and I did go to Jay Dee’s as well.
      About OM! That is insane! And he works outside the home! How does he have the time for all this? Do you think because he blogs so much he has so many followers? When I started blogging more, I got more followers. Sometimes, he posts many times per day. I don’t have time for that. What do you think it is? The variety? His poetry, blogging articles, etc. I heard you should have a niche. What do you attribute 51,000 Email followers? Thanks for giving me your take on this.
      Janice Wald recently posted…International Link Roundup #3My Profile

      • Joanne Corey | at 8:38 am

        Hi, Janice! Thanks for visiting Top of JC’s Mind and Jay Dee’s blog, as well..

        Just to clarify, OM has 51,000 WordPress (not email) followers. Some of the things that helped him to do that are: his one-third model (one-third of blogging time each for writing, commenting, and reading); that he sought out lots of new blogs to follow himself (which has been curtailed by new WP policies); he promoted a lot of bloggers on his site, especially new bloggers; for much of the time he was building up his numbers he worked a night job in IT that allowed him to blog some of the time he was at work; he posts often, but also keeps his posts in the reader by spinning or hand-holding them; he works very hard at commenting and responding to comments; and he is his own brand, in that the blog is very much about his viewpoint on life, or rather his blog persona.
        Joanne Corey recently posted…common sense climate scienceMy Profile

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