Have you considered product rendering to market your products?
3D product rendering relies on new technology to make your photos more realistic by making them appear 3D.
By reading this guide to 3D product rendering, you discover what 3D product rendering is and five ways to use 3D product rendering to effectively market your products.
Although this guide uses furniture promotion as an example, anyone can use 3D product rendering to more realistically market their products.
Let’s dive in and learn how to use 3D product rendering to become more successful marketers.
3D Product Rendering: How to Use CG Images for Promotion Campaigns
To begin with, let’s talk about what 3D product rendering is.
Essentially, it is the process of creating computer-generated graphics, or CG images using specialized software.
Such visuals have many applications, but this article is focused on one in particular — using CGI to promote products online.
Why is it so important? Well, because when shoppers cannot see the products in person, they might have a doubt that the item they are buying is the right one for them.
This is especially true with large purchases that can be expensive to ship and difficult to return, like furniture. But with 3D visualization, one can eliminate buyers’ doubts once and or all.
The Advantages of 3D Product Rendering
CG images created by means of 3D product rendering are photorealistic and highly detailed. In most cases, CGI specialists use actual photos of items as references to make 3D renders. But, unlike photos, CG visuals depict materials and textures in a more enhanced manner. Also, 3D product modeling allows for creating imagery that can be placed into multiple settings and explored at 360 degrees.
What this means for sales is that any item, from a sofa to a candlestick, can be displayed in various context. For instance, the same product can be presented in different rooms in the house, which showcases its versatility. It can be adorned with holiday decorations for winter sales or shown with fresh bouquets of flowers for a spring catalog.
One of the greatest advantages of 3D product rendering is the ability for the buyer to see what the items will look like in their own home. With CG images, the buyer is no longer left to wonder if the fabric or style would be a good fit — they can know for sure.
Saving Money With Photorealistic 3D Rendering
It might seem that taking a few snapshots of products is the least expensive route to travel when posting furniture photos online. Think again. Buyers want pictures that are crisp, clear, and fully show what the items look like. Because in many cases, they are spending a great deal of money. So, they don’t want to waste their time and dollars relying on photos that only show part of the product.
In order to have excellent photos, the seller needs to hire a professional photographer. That photographer will charge by the hour, which means every unique setting for each individual piece only adds to the bill. Seasonal changes mean a new photoshoot, which costs both time and money.
A 3D model of an item can be used multiple times. Basically, any object only needs to be modeled once. Then, the model can be used for 3D rendering of various images for as long as the product in question is being manufactured. This means that one 3D asset can be useful for years. The same cannot be said for a standard photograph.
How to Use 3D Product Rendering Services
With all that being said, it’s quite clear why a furniture retailer should use CG images. But the question of how to use them might still be a bit confusing. So, let’s take a look at 5 main ways of getting the most out of 3D renders.
1. Use 3D Product Rendering to Showcase Details
There are multiple reasons to show all of the details for each product. The first one is to give the shopper as much information as possible so they can make the right decision. Online shopping gives buyers access to practically any information they seek. If they don’t find everything they are looking for in your online catalog, they will move on to the next site.
Another reason for using 3D product rendering to focus on details is to show how your goods differ from those of your competitors. You can showcase the fine quality of the fabric or even point out any irregularities that make the piece unique. This is particularly important if you are selling one-of-a-kind or antique furniture products.
2. Create a Virtual Showroom
The traditional method of purchasing furniture is in a showroom setting. You can simulate that with 3D product rendering. The showroom experience gives the customer the ability to inspect every piece up-close before making a financial commitment. You won’t be able to let them actually touch and feel the items, but photorealistic CG visuals are the next best thing.
Unlike a traditional photo, 3D rendered images allow for extreme zooming of any component of the piece. For instance, those shopping for office furniture might want to see the wheels on desk chairs. And with 3D product rendering, they can do that.
3. Give Power to Your Customer
Online furniture sellers recognize the importance of allowing customers to visualize the products in their own homes. You can use your 3D rendered products to create a platform for your buyers. Let them upload pictures of their own homes. Then, they can place the 3D rendered image into the appropriate space. That would give them a shopping experience that even a physical showroom cannot provide.
And if you don’t want to venture too far into building a platform like that, you can still improve your ecommerce website with CGI. For instance, you can create multiple settings with different layouts and color schemes so the buyer can still imagine what the piece may look like in their own home or office.
4. Don’t Forget the 360-Degree Display
One of the most important aspects of 3D product rendering is that it gives furniture retailers the ability to present their goods as interactive 3-dimensional visuals. This type of CG content is known as a 360-degree view. It allows online shoppers to see every part of a piece of furniture. That can be the back of a sofa, the area under a bed, or the inside of a dresser. It might seem unimportant to some sellers, but most buyers find this possibility extremely valuable.
The need for an interactive viewing experience is crucial in cases with large appliances and other home furnishings that are made for small spaces. Tight-fitting areas may require a specific design that might not be featured in standard photos. For instance, it was once standard to place a copper pipe behind a dishwasher. In older homes, these pipes can’t be moved without a massive investment. At the same time, dishwashers are now rarely made with the necessary design to accommodate this space. And a 360-degree view can tell the buyer if the item will fit or create another headache.
5. Allow for Customizing
Images that are created by 3D product rendering don’t solely show the items as they are but also as they could be. You can create an environment that allows shoppers to change colors, fabrics, designs, and finishes. They can see what a custom piece will look like even before it is made.
Shoppers know that a customized piece of furniture can rarely be returned. They want to be certain their customizations will look the way they envision them in their own minds. In this case, using real-time 3D rendering tools on your ecommerce website will allow the buyers to see the final design, giving them the assurance they need to place that order.
3D Product Rendering Frequently Asked Questions
What happens during rendering?
During 3D photo rendering, the photo is made, or rendered, more realistic looking. For instance, since the photo becomes 3D, the consumer can see the photo from all different angles.
What does rendering mean?
Rendering normally means to change. In digital photography, 3D product rendering means to make the photo more realistic looking. For instance, light and dark shadows will look more realistic.
Wrapping Up: 3D Product Rendering
Well, this is all one needs to know about product CGI to see the clear benefits of using it for marketing campaigns. If you are a manufacturer or a retailer in this field, this is your chance to make a game-changing decision. Once you start using 3D product rendering to visualize your goods, you’ll be amazed at how quick, easy, affordable, and efficient it is for your business.
Readers, please share so marketers discover how 3D product rendering boost the effectiveness of their marketing campaigns.
I look forward to your views in the comments section. Do you agree 3D product rendering can increase sales?
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