Time-consuming, isn’t it?
You’re running a blog, and then you must promote it too. Seven days a week simply aren’t enough.
You’re spending hours trying to grow your blog, but it’s possible you’re not getting much return on your time investment. Feeling burnt out would be understandable.
Fortunately, sites exist to help you save time with your blog promotion.
Topsy Update: Topsy has folded.
If networking is the secret to successful blogging, then you need to network. Try to connect with influencers who have such massive followings that people who are well-known in your niche will be networking for you.
Topsy helps your blog promotion by finding those networks of people to help you.
Here’s how it works:
- Go to Topsy.com and make an account. When you log in, click “sign in” at the bottom of the screen; otherwise, you might be logging in to the “pro” version.
- Once you log in, click “Influencers” (Nothing will happen).
- Type the name of your industry into the search bar. Once you hit “enter,” you will be face to face with the influencers in your industry!
- Look around and sort the information on the screen to suit your needs. For example, you can search by recency and language.
- Topsy works with Twitter. It will tell you how many mentions a given influencer received on Twitter. Follow those influencers. Even if half of them follow you back, you will have increased the eyes on your blog or website.
- Once they follow, send them your link by putting @their name along with your link on Twitter. Ask for a Retweet (RT). The odds of your tweet getting retweeted increase dramatically once you ask for a retweet.
Thanks to Topsy and the influencers you found, followed, and requested retweets from, you have simplified the promotional end of blogging. You’ve increased your promotion to reach more people, yet the effort and time you expended doing it diminished. Topsy is free.
Successful bloggers know they need to save time and promote their content. One way to do this is to give Hootsuite your social media needs.
Do you ever feel like all your social media posts are ignored? I found research which shows the best times to promote on Twitter; they are times divisible by 3: 3:00, 6:00, 9:00, and so forth.
Hootsuite will post your blog links on social media for you. You don’t need to remember to do it more than once, and you don’t even need to be near a computer when you want your links posted because Hootsuite will schedule them in advance.
Here’s how it works:
- Make an account by going to https://hootsuite.com/.
- Link up your Twitter handle (Hootsuite can be used with many social media platforms, but this post deals with Twitter only).
- Schedule your Tweets.
- Add images if desired.
Hootsuite simplifies your promotion, even if you forget to post on social media. When you do schedule your posts, Hootsuite takes mere minutes to use.
Also, because your posts will appear on social media more consistently, your traffic will increase. The day after I started using Hootsuite, I got more Twitter traffic than ever before, and you can too. Thanks to this site, you won’t even have to think about Twitter after the one-time initial set up, until you view all the Retweets you are going to get.
Triberr functions to increase the number of eyes on your blog, much like Topsy. Groups of people, called tribes, are waiting to share your Tweets on Twitter.
Here’s how it works:
- Go to Triberr.com and make a free account. Premium memberships exist for a fee if you want to increase your blog’s visibility.
- Find Tribes. You can join as many tribes as you want, but you can link only two blogs to your Triberr account.
How do you find people to write about your blog’s content? One way to find tribes is by using the Explore Tribes function.
- Click “Tribes.”
- Scroll down until you see “Explore Tribes.”
- Click the drop down menu and “Select A Category.” I write about blogging, so I picked Writing. Tribes of people, just waiting to share my blog links, came up.
- Pick the categories that interest you.
- Weigh the criteria of tribes that might work for you. How many members do they have? The more members retweeting your links, the more visibility your blog will get. The bigger the number of their combined reach, the better for your content’s exposure. Their combined reach is more important than how many members they have. Look over the tribe to see how active their members are.
- Another option is to use the search bar at the top of the screen where the magnifying glass is. A drop-down menu lets you search by topics or people.
- After weighing the criteria and deciding you want to join a tribe, click “follow.” At this point, you are still not a member. Once you click “follow,” you will be asked if you want to be promoted to membership status.
- As a follower, you can see other members’ blog posts. They can see and share yours only if you are a member, so when you are asked, indicate that you do want to join.
Another way to find tribes is by making a “bonfire.”
- Click on “bonfire.”
- Start a new comment thread.
- Introduce yourself and your topic. Hopefully, people will invite you to join their tribe. Once you accept their invitation, your content will have more potential for exposure.
When you signed up for Triberr, you put in your Email. The chief, who is the head of the tribe, will notify you if you made the cut.
Here’s how to learn which members have tweeted your links and for which blog posts:
- Click Stream; at the top, you will see pictures of people who have shared your link.
- In “Stream,” under your post’s title, it says “Affinity” if anyone has shared your link on Twitter.
- To see who shared it, click “Stats.”
Once you are in the tribe and members share your links, it is important to reciprocate, to motivate them to continue to expose your content to their followers.
How to share your tribe members’ posts on Twitter:
- There is a green box to the right of the title you think your Twitter followers will like. Hover over it and it will say “Share.” A check mark will appear for your Twitter readers to see.
In addition to getting more visibility, you can find great content on Triberr you wouldn’t normally have seen. Since you’re “exploring” topics your readers like, you have more material to consider reblogging. It’s like having a guest post–great content for your readers without having to do the writing.
In closing, if you follow these few tips, you will reduce the time it takes to do the necessary tasks of blogging promotion because you will have tribes of people to do it for you.
Don’t waste time handling your social media accounts any longer. Promotion is no longer your problem. You have Topsy, Hootsuite, and Triberr to work for you now, and you’ve invested only minutes. Now, is that a worthwhile Return On Investment? Of course it is.
What are you waiting for? Go sign up!
Readers, if you think others could benefit from these blog promotion tips, please share.
How and where do you promote your blog? What helps you save time with your blog promotion? I look forward to your views.