Here Are the 29 Great Reasons You Should Use Medium to Blog Now

By: | January 31, 2016 | Tags: , , , , , , ,

#Bloggers should use MediumAre you a tired, frustrated blogger?

Are you looking to get more eyes on your blog without exerting extra effort?

Are you worn thin by your social media efforts that don’t seem to be producing the results you want?

Then try Medium. It is an option for bloggers frustrated by traditional blogging and social media platforms.

What is Medium?

Many bloggers write about repurposing old posts. You should find ways to get new eyes on your old posts. Your articles should keep their shelf life and not sit on the metaphorical shelf and collect dust.

Finding places that accept posts that are already written is the answer. You can’t guest post since guest authors want original material. Finding Content Syndication Sites, sites that accept previously published material, could be your answer. Medium is one of those sites.

However, at Medium, you have a choice. You can repurpose old blog posts by publishing previously published articles from your site, or you can write new material.

The History of Medium

In 1999, the owners of Blogger wanted to start a site that would also be an alternative to Facebook which they felt was more for sharing with friends.

They also wanted a place to publish where writers could write more than the 140-maximum length Twitter character count. The site promotes itself as an alternative to Twitter for this reason.  The site owners wanted a place for writers to publish medium-length content, and in 2012 Medium.com was born. It has been available to the public for use since 2013.

How to Get Blog Traffic From Medium

You can get attention to your posts in order to draw attention to you and your blog by using Medium. These techniques run pretty similar to how you’d draw attention to posts on your blog.

  • Use long colorful graphics, so users notice your posts.
  • Comment on other people’s posts.
  • Like other users’ posts.
  • Share other users’ posts.

Advantages to Using Medium

  1. Making new connections is easy. I have only been active a short time, and I already have 435 followers. According to the developers of Medium, the site is a network of people and ideas.
  2. You can widen your reach. You will get new eyes in front of your writing without having to create new content. You can make people aware of your site by including links to your blog posts and your home page. According to blogging guru Ted Rubin, Search engines will send people to you on Medium where you will have links back to your blog.
  3. Make people familiar with your brand. More people can discover my niche and the audience I write for.
  4. Get new eyes on old posts. When you republish your old posts, you can change the graphic, the headline, the content, or make no changes whatsoever.
  5. Further establish yourself as an authority in your area. Include a short bio explaining why the content you are writing about is in your area of expertise.
  6. Busy people will read your articles. When readers see your article, the number of minutes it will take to read it is indicated. Since they know the minutes ahead of time, readers can budget their time.
  7. Be yourself. Be as wordy as you want. You don’t have to worry about being succinct like on Twitter. You can also be as succinct as you want. Since you are not worrying about people finding your blog, since you are not writing on your blog, you don’t have to be concerned about SEO and write at least 1000 words.
  8. For a relatively new site, it is popular. According to 2014 figures, there were 460,000 users then. The site is continuing to grow in popularity as people find writing without the constraints of their blogs refreshing.
  9. Medium is used for content curation. You can bookmark articles to return to later.
  10. Using the site saves readers time. It says how long it will take to read the article.
  11. Writing for this platform saves you time since you don’t need to recreate new content to get new eyes on your blog like with guest posting.
  12. Publishing on Medium increases your social media presence since you can share your links on FB and Twitter.
  13. Publishing here is a chance to create new content which deviates from your norm. For example, the articles I publish are much shorter than the ones I publish on my blog.
  14. You have a place to publish medium-length posts. Twitter is for short posts, and your blog is for longer posts.
  15. Analytics are under Stats so you can build on prior successes.
  16. It’s easy to use. Unlike at your blog, you don’t need to set up sidebars or widgets.
  17. You can self-promote. Link back to your blog and your relevant posts.
  18. Your writing gets more focus. Since fancy sidebars don’t exist to distract the reader, writing on Medium is more about the content than on a traditional blog.
  19. Medium is convenient. They send you your stats. They send you your analytics like your page views and who has recommended your article to others.
  20. Writing for Medium contains less pressure. You can publish whenever you want as opposed to sticking to a publication schedule out of fear you will disappoint your blog readers.
  21. The site is helpful.  They recommend posts they think you will like. They call these Top Stories for You. You will see them when you log in.
  22. You will receive good customer service. The site recommends stories that match the interests you selected when you signed up. Medium Emails you these stories.
  23. Famous people use it. For example, former Secretary of Defense Donald Rumsfeld publishes there.
  24. The site has wide-range appeal. Writers run the gamut from famous people to hobby bloggers.
  25. Medium is unique. Instead of commenting at the bottom of the post like readers do on a blog, Medium’s readers can comment on each paragraph. You can also choose whether to make your comments public or private. You don’t have to allow comments if you don’t feel comfortable.
  26. Medium allows for collaboration. You can save drafts and not publish your articles right away. Since you can comment on articles before the blogger publishes, you can help save each other embarrassment from typos and inaccuracies.
  27. Algorithms ensure the best articles have the most visibility. Even if you don’t have a slew of blog followers yet, you can be a success here. Medium is about the quality of the writing, not about the blogger’s popularity.
  28. Successful bloggers recommend the site. Ashley Radar recommends it and calls it a highly trafficked site. She recommends slightly modifying old content.
  29. Medium increases self-esteem. Bloggers get frustrated when they don’t see results on their blog stats which lowers their morale. At Medium, you can write without your enjoyment marred by falling stats.

Disadvantages to Using Medium

The disadvantage can be summed up in one word– fear. Users are downright scared to use Medium.

In 2011, Google came out with what is called a Panda penalty. One of the reasons Google will penalize the blogger and assign a Panda penalty is due to duplicate content. If your content is on both your blog and on Medium, you are publishing duplicate content.

This is a problem since Google doesn’t know which to rank in their search engines.

I interviewed three blogging and SEO experts to ask their opinion about the safety of using Medium.

1. Amin Ghale, from SEONerdy, reassured me when I questioned him. He explained,

Nah! It’s absolutely fine to post on authoritative sites like Medium. I do it all the time. Syndication shouldn’t be a problem as Google keeps it close to the heart.

And as your post is already indexed by Google at first before seeing it on some other site, you are safe from any penalty. Panda penalty doesn’t work like that…

So consider yourself safe…

2. According to SEO Expert Robin Khokar,

 

I have been using Medium [for the] last two years. And I suggest you to not to re-post content on sites like Medium: We don’t get any engagement to our website. As a whole, content can be read from the site (Medium). 
However, we can provide the link to our site by writing a new post in Medium… Sometimes we may get a Panda penalty for re-posting.
And one repost might hurt your site; Google will consider it to be duplicate content, so chances are that your post may rank down in SERPs [search engine results page].

I asked Robin if your whole site would get penalized or just the one post that you are duplicating. He indicated the latter; just the one post would fall in the search engines.

3. Ted Rubin explained,

I strictly repost content I have posted to TedRubin.com, and elsewhere, there. I am told by people I totally trust in this regard that Google does not penalize you, that is a content myth. The more places your content lives, the more people will see it simply by being there, and via Google indexing. Make people familiar with your brand.

The majority of the experts consider publishing to Medium safe from Google penalties. It seems in the worst case, if Robin Khokar is right, only one post would be buried in the search engines and not all your posts. You may consider it worth it to take a hit on one post in order to open up your blog to a whole new audience of readers.

Robin also indicated that, in his experience, readers don’t follow him over to his blog since they can read the whole post at Medium. However, he went on to say that you could link to your site, so they can continue reading there.

 Conclusion

In conclusion, Medium has more advantages than disadvantages. It might prove an effective alternative to traditional social media. Are you ready to make an account? Go to Medium.com today.

First, please share, so other bloggers know the advantages of trying Medium.

Readers, what do you think? Is this a site you might try? If you are already publishing on Medium, can you think of any other advantages of using it? Would you recommend it? I look forward to your views.

Related Posts:

12 Best Tricks to Get More Eyeballs on Your Old Posts

How to Be a Better Blogger with Quora

4 Simple Things You Can Do to Be a Better Blogger: MidLife Boulevard

Do You Desire Improved Blog Growth? [Blog Directories]

How to Get the Kind of Blog Traffic You Want with Reddit

Sources:

http://phenomenalseo.com/avoiding-google-penalties/

http://todaymade.com/blog/medium/

https://www.getblogo.com/blog/the-truth-about-repurposing-content-to-medium/

https://blog.kissmetrics.com/marketers-guide-to-medium/

 

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  2. Judy

    Thanks for pointing me in the direction of Medium. I had not heard of it before but will be creating an account to try it out! 🙂

    • Janice Wald

      Hi Judy/Edwina,
      Great to see you! I’m glad the article inspired you to try it. Let me know how it goes. A lot of people had not heard about it before which is one reason I wanted to blog about it.
      Janice

  3. Deb

    Never heard of Medium, but I’m willing to look into anything. Thanks for the post.

    • Janice Wald

      My pleasure! Thank you so much for subscribing to my blog! Exciting! Thanks for reading my post, and the comment.
      1. It’s free.
      2. It’s easy.
      3. Link to your site, so anyone reading would have to continue on your blog.
      Let me know how Medium goes.
      Janice

  4. Bob Barocas

    Janice,

    Thanks for linking to my source: Shaping Your SEO Strategy to Avoid Google Penalties! Incredible work with this article! A must read.

    • Janice Wald

      Hi Bob,
      Your article helped me compose the Medium post, so thank YOU. I woke up this morning to read your high praise. Thank you so much. Coming from the source of the information, the praise meant a great deal. Thanks for writing me to tell me what you thought of my article.
      Janice

  5. Trudy

    I’ve been a member of medium for a while now and read their daily picks. I agree I didn’t post because I want sure any my material would fit there. But now that you’ve mentioned that you’ve found success there I’ll give it another try because I know that I font have the time or patience to write material specifically for them. Thank you Janice! Stumbled!

    • Janice Wald

      Do you know that stumbling is becoming one of my favorite words? You mention it, and I get excited. That is how well I am doing there. I am afraid if it stops it will take weeks to start again.
      Of course your material would fit at Medium. I’ve seen pretty random things there. Reposting is fine. No need for new articles.
      Janice

  6. John Doe

    Thank you for sharing about medium. I had never heard of it before, and you brought up a lot of great advantages. As you Thank you for all your in-depth research.

    • Janice Wald

      I appreciate the compliments. The research took most of a week.
      Janice

  7. Lee MacArthur

    I’ve actually published two pieces on Medium so far but never thought of using it to re purpose my blogs. Thank you for pointing this out. It is great.

    • Janice Wald

      Hi Lee,
      Glad you enjoyed the article. Copy, publish, paste– that easy.
      Where do you live? I may have read you have spring weather. It’s pouring here, but California needs the rain.
      Let me know how it goes on Medium.
      Janice

  8. Michael Noker

    I may have to give Medium a shot. I think a lot of us default to dreaming of being featured on the Huffington Post, but a piece by a blogger who found a lot greater success on Medium kind of changed my mind about that as an end goal. I have read a lot of posts on the site, although my content isn’t necessarily always geared toward fitting in there.

    Maybe soon! We’ll see! This may be the push I needed to check it out!

    • Janice Wald

      Hi Michael,
      Great to see you here. I always think of you as the YouTube guy. It is a New Years Resolution of mine to spend more time at YouTube.
      I see your headline. Did someone break into your car? Awful! I am so sorry.
      As far as Medium, I have seen some pretty far out stuff there. (Do people still say “far out”?) Definitely try it. You may find new readership. Thanks for writing.
      Janice

  9. dgkaye

    An author friend had told me about that site. Perhaps I should revisit it. Thanks, excellent post. 🙂

    • Janice Wald

      Thanks Debby! High praise! You know how much I respect you! Means a lot! Definitely try it. Free, and you may find new readership.
      I wrote you on the blog party Meet and Greet post how very much I appreciate your promotion of my posts across social media.
      I will try to remember Tuesday is Debby Day and to be on the lookout for your posts in my inbox. They seem to be getting buried in 9,000+ other Emails!
      Janice

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  12. Paula Kiger (Big Green Pen)

    I republish my posts to Medium (and LinkedIn). In both cases I state at the bottom that the content was originally published at my site, and link to the original post so it is clear what my intent is.

    • Janice Wald

      Hi Paula,
      Do you get traffic to your blog this way?
      Janice
      PS thanks for writing!

      • Paula Kiger

        Hi Janice — sorry for the delay — I don’t get a HUGE increase, but maybe I am hitting a slightly different audience (?).

        • Janice Wald

          Hi Paula,
          No problem about the delay. Thanks for answering my question. Perhaps the different audience is the reason.
          Janice

  13. Rhi

    I do love medium, I need to post more there.

    • Janice Wald

      Hi Rhi,
      Do you get traffic to your blog from it?
      Thank you for writing me.

  14. shabnamahsan

    Hi Jenice
    Thanks a bunch for introducing me to Medium, I created an account there & tried to post one of my blog posts but when I tried to upload Image in my story there I got this msg.

    Uh oh!
    An error occurred while uploading the image, please try again.

    what to do? plzz help.

    • Janice Wald

      Hi Shabnamahsan,
      I am so glad you found my article inspirational, but I am sorry you are having stress. I get this error message regularly on my own blog. I refresh the page, and then everything is fine. Will you let me know how it goes? Otherwise, you might have to capture your graphic again, but refreshing should work. Thanks for reaching out to me.
      Janice

  15. Kate Chan

    Hi Janice!

    Thanks for the detailed oriented post on Medium. I’m an active Medium user myself. I love Medium in that it’s newb blogger friendly, beautiful interface and let’s not forget the community of Medium. I made lots of online friends from there =) or aka your “tribe” in the blogging world.

    That say I do have one complaint about using Medium, is that if I were to move my blog out of Medium one day, I can’t transfer all my established Medium readers. So I started growing my email list by embedding and email sign up box in all my Medium post.

    *Mailchimp does not support Medium, that’s why I built Rabbut.com =)

    Disclaimers I work at Rabbut | Your Medium Post, Emailed.

    Janice, I also wrote a post recently on 4 hacks that I did to my Medium account, and thought your readers here would benefit too.

    https://rabbut.com/four-hack-you-can-do-your-medium-account/

    Let me know what you think.

    • Janice Wald

      Hi again Kate,
      I went to your site to return the visit. I couldn’t comment since I needed to log in. If you would be interested in guest posting about how you solved the situation where you Email Medium and apparently LinkedIn posts to people, you’d be welcome. It could be a follow up to my Medium article. I don’t have an opening until early May but if you’d want to write something for us, you might get some sign ups.
      Janice

  16. Kate

    Hi Janice,

    I just posted a comment today, but I don’t see it anymore o.O

    • Janice Wald

      HI Kate,
      I am sorry for your frustration. You have two comments on the Medium article. Is there another comment I can look for, or is the missing comment here? If not, what post?
      Janice

      • Kate

        Hi Janice =) silly me, I see it now. it’s all here including this one, there are 3 comments.

        • Janice Wald

          Glad it worked out. I appreciate your support by commenting. I felt bad you were experiencing frustration.
          I read what you wrote about Medium and Email. I was impressed by how you solved it.
          Janice

          • kate

            Thanks for your kind words! Yep let me know if you help you grow an even bigger email list from that or maybe even blog about it =)

            #lifeofblogger you can blog about anything 😉

            I’m curious in what’s your views on syndicating your blog content here to Medium vs Linkedin vs Facebook Notes

          • Janice Wald

            Hi Kate,
            1. I am not sure I understood your response. Once again, if you’d like to guest post about growing an Email list bigger through your methods, that would be wondrful.
            2. My views on syndication on Medium. Here is a response I made to a reader recently about Medium:
            Thanks for letting me know you started using Medium because of me. I love that I’ve been influential.
            As far as a contrast, a reader asked about Medium long ago, so I checked into it. Interesting concept– for those who don’t want a blog but want to write, it’s ideal. If I want to write on topics other than blogging, I can.
            However, I have yet to get any real traffic to my blog from Medium. I know what I need to do. It’s easy. Stop writing and have the article continue on my site by putting in a link. However, I haven’t done it (yet).
            On the other hand, I have gotten significant traffic from Inbound and new subscribers too. The articles are great and more focused on my blogging interests than Medium that are about everything.
            I have a social share button for Inbound, so it makes leaving a relevant link to contribute to the conversation easy. Anyone who doesn’t could still leave their link.
            I think Inbound is more like Quora (https://mostlyblogging.com/how-to-be-a-better-blogger-with-quora/) where you could leave relevant links to your site that answer questions.
            Thanks for writing. I appreciate you giving me the chance to describe the differences the way I see them.
            Kate, I like syndicating to Inbound.
            https://mostlyblogging.com/17-ways-inbound-org-will-make-you-a-better-blogger/
            I have published original content to LinkedIn, never syndicated there.
            The amount of people who have shared your article–impressive. I saw the number when at your site.
            Janice

  17. Sameer Panda

    Nice post Janice. One week back, I went trough a post, how Medium increased his traffic 20x after writing one blog post on Medium. I loved that post, that guy has written his true story on Medium. I see only short heading work on Medium. The title was “How I quit my life”. This small title worked best for that guys. I am thinking to write an article on Medium.

    Your all points are important. I will keep those in mind. I am bookmarking this page. Thanks for sharing 🙂

    • Janice Wald

      Hi Sameer,
      Nice to meet you. Thank you for the kind words about my Medium article. Twenty times the traffic? That’s crazy. I tried it without that result. However, I never stopped writing to link the rest of the article on my blog. I believe that WOULD have made a difference. Your headline that came through with your comment sounds intriguing. I am off to visit your site now.
      Janice

  18. Kevin T

    I’ve been using Medium.com for a while, but just a personal blog. It’s not getting to the homepage. I don’t know how to do that 🙂

    • Janice Wald

      Can you link to your homepage?

    • Janice Wald

      If you need me to send you instructions for inserting a link let me know.

  19. Wandering Soul

    Hi Janice,

    How are you? Long time, huh. I’ve been reading your posts all this while, just not been commenting. Do drop in over at my place once in a while.

    I have a question. If I just post new content like say a short intro or a summary of the original article and then link it to the original article on my blog, can tha be done.
    Essentially , it would be new content as it’s a summary. Is that okay? Will it still have chances of being penalised.

    • Janice Wald

      Hi Piyusha,
      You are right. I should come by your site more. Thanks for the comments today. It is great to be communicating again.
      In response to what you wrote, Google won’t penalize you. However, Google will pick one or the other to show to its users. Much discussion has been going on about duplicate content on the post that published today
      https://mostlyblogging.com/medium/
      You might want to come look at it.
      Kate, the guest author is advising to wait a week and change the title to ensure your original article isn’t hurt in the SEO rankings.
      I hope that helps. Great to see you again.
      Janice

  20. ashriwal

    This is one awesome blog post.Really looking forward to read more. Keep writing.

    • Janice Wald

      Hi Ashriwal,
      I appreciate your kind words about my Medium article. I’m glad you found the information valuable. I appreciate you saying you are looking forward to reading more of my writing. I encourage you to sign up for my blog, so you are kept up to date on my new articles. Thanks for the visit today.
      Janice

  21. ashriwal

    It’s really a cool and helpful bit of info. I’m happy that you shared this useful info around.
    Please keep us informed such as this. Thanks a lot for sharing.

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