If you have been blogging for any length of time, you know you should optimize your posts for search engines if you want traffic from them.
Are you aware there are two ways to do this? My guest author is here to explain the differences and how you can take advantage of them to optimize your posts for maximum website traffic from search engines.
The Ultimate Guide to On-Page VS Off-Page SEO in 2016
SEO, or search engine optimization, is the art of optimizing a website or post to ensure it is offered by unpaid search engines results.
Think of the last thing you tried to find out about– contacting a local business, interesting recipes, a handy new product– chances are that you looked for further details from Google, Bing, or Yahoo. These search engines are quickly replacing phone books, dictionaries, encyclopedias, and SEO is now modern currency for good word-of-mouth.
You want your website to deliver on its promises and to have a trusted reputation among other websites, so that when someone searches for your niche market, the search engine can recommend you- and there are two ways to help you achieve this.
On Page SEO:
On-page SEO refers to the content of your actual page or post, and how helpful or relevant it is to the search parameters.
If you’re making a new page or post, remember to be aware of factors such as keywords, title tags, and meta descriptions.
This is the easiest to manage, as you generally create your content around your topic and many keywords will occur naturally, but it is always best to take some time to ensure your on-page content is relevant and optimized for an online search.
With a little delving into trending keywords before publishing your piece, you can use your on-page SEO to increase traffic by finding keywords which are just as relevant but you may not have thought to use!
Off Page SEO:
Off-page SEO is a little bit more nuanced than on-page, as it is the site awareness you are able to generate for your page or post.
This may be from creating listings, producing content, and using public forums to promote your website. This is all with an end goal in mind– back links. By procuring backlinks from other websites to your own, search engines see that other websites have value in your page and trust your content, so they can safely recommend you during online searches. This can include social media, blogs, and directories, although there are many more ways to optimize your off-page presence for search engines.
Quick SEO Tips:
1) Avoid Link Networks!– Google actively seeks out and penalizes link networks. Ensure that all of your links are achieved naturally to avoid repercussions! (Admin Blogger’s Note: We have a Link Network for subscribers on this site. However, you are encouraged to include links to relevant content. Like-minded bloggers in blogging niches are listed at the site, so the content you link is relevant; therefore, there is no reason for Google to penalize us. If you’d like to be included in the Link Exchange, let me know your blogging niche and URL in the comments section.)
2) Keep Backlinks Relevant!– If you have a backlink leading to your fishing website from your friend’s video gaming website, that will be a red flag for search engines as they are constantly evaluating backlinks for phony links and you may be penalized.
3) Generate Fresh Content!– Keep your content new and engaging, so that readers want to come back and visit your site for more valuable posts. There are many ways to gain backlinks, but if others enjoy your site, then they will do it authentically.
This guide has all the tips and tricks you need to create a basic SEO strategy for 2016 so that you can make the most of what Google can do for you and receive more visitors to your page– meaning more great feedback for your search engine ranking.
Admin blogger’s commentary: This guest post was by Feroz Syed. an SEO Expert with 4 years of Digital Marketing experience. Feroz works for Dilate Digital Perth in Western Australia.
Readers, please share, so that other bloggers know how to use the two different types of SEO to gain traffic to their blogs.
What was your opinion of the post? Had you heard of the two types of SEO? Do you make a conscious attempt to maximize your posts for SEO, or do you do your best writing and throw caution to the wind as far as search engine traffic? I look forward to your views.
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