2 Things About SEO You Need to Know To Get Traffic: Off-Page & On-Page SEO Techniques

By: | March 15, 2016 | Tags: , , , , ,

Off Site and On Site SEOIf you have been blogging for any length of time, you know you should optimize your posts for search engines if you want traffic from them.

Are you aware there are two ways to do this? My guest author is here to explain the differences and how you can take advantage of them to optimize your posts for maximum website traffic from search engines.

The Ultimate Guide to On-Page VS Off-Page SEO in 2016

SEO, or search engine optimization, is the art of optimizing a website or post to ensure it is offered by unpaid search engines results.

Think of the last thing you tried to find out about– contacting a local business, interesting recipes, a handy new product– chances are that you looked for further details from Google, Bing, or Yahoo. These search engines are quickly replacing phone books, dictionaries, encyclopedias, and SEO is now modern currency for good word-of-mouth.

You want your website to deliver on its promises and to have a trusted reputation among other websites, so that when someone searches for your niche market, the search engine can recommend you- and there are two ways to help you achieve this.

On Page SEO:

On-page SEO refers to the content of your actual page or post, and how helpful or relevant it is to the search parameters.

If you’re making a new page or post, remember to be aware of factors such as keywords, title tags, and meta descriptions.

This is the easiest to manage, as you generally create your content around your topic and many keywords will occur naturally, but it is always best to take some time to ensure your on-page content is relevant and optimized for an online search.

With a little delving into trending keywords before publishing your piece, you can use your on-page SEO to increase traffic by finding keywords which are just as relevant but you may not have thought to use!

Off Page SEO:

Off-page SEO is a little bit more nuanced than on-page, as it is the site awareness you are able to generate for your page or post.

This may be from creating listings, producing content, and using public forums to promote your website. This is all with an end goal in mind– back links. By procuring backlinks from other websites to your own, search engines see that other websites have value in your page and trust your content, so they can safely recommend you during online searches. This can include social media, blogs, and directories, although there are many more ways to optimize your off-page presence for search engines.

Quick SEO Tips:

1) Avoid Link Networks!– Google actively seeks out and penalizes link networks. Ensure that all of your links are achieved naturally to avoid repercussions! (Admin Blogger’s Note: We have a Link Network for subscribers on this site. However, you are encouraged to include links to relevant content. Like-minded bloggers in blogging niches are listed at the site, so the content you link is relevant; therefore, there is no reason for Google to penalize us. If you’d like to be included in the Link Exchange, let me know your blogging niche and URL in the comments section.)

2) Keep Backlinks Relevant!– If you have a backlink leading to your fishing website from your friend’s video gaming website, that will be a red flag for search engines as they are constantly evaluating backlinks for phony links and you may be penalized.

3) Generate Fresh Content!– Keep your content new and engaging, so that readers want to come back and visit your site for more valuable posts. There are many ways to gain backlinks, but if others enjoy your site, then they will do it authentically.

Conclusion

This guide has all the tips and tricks you need to create a basic SEO strategy for 2016 so that you can make the most of what Google can do for you and receive more visitors to your page– meaning more great feedback for your search engine ranking.

Admin blogger’s commentary: This guest post was by Feroz Syed. an SEO Expert with 4 years of Digital Marketing experience. Feroz works for Dilate Digital Perth in Western Australia.

Readers, please share, so that other bloggers know how to use the two different types of SEO to gain traffic to their blogs.

What was your opinion of the post? Had you heard of the two types of SEO? Do you make a conscious attempt to maximize your posts for SEO, or do you do your best writing and throw caution to the wind as far as search engine traffic? I look forward to your views.

 

Related Posts:

How to Significantly Rise in the SEO Ranks

How to Easily Increase Your SEO by Building Links

8 Easy Steps to Increasing Blog Traffic Using Google AdWords

#1 Secret Tip that Will  Make You See More Search Engine Traffic

14 Misconceptions About SEO Traffic  (See Tip #7 about SEO)

SEO For Lawyers

  1. Mabel Kwong

    Lovely guest post by Feroz. I haven’t heard too much about off-page SEO, and to me that is a bit more hard to cultivate. To achieve that, you have to connect with like-minded networks which at times can be hard to engage. However, I am sure with dedication, it will pay off. When it comes to on-page SEO, I like to do a quick Google search to see what has been written on a topic I want to present on my blog – it not only helps me pick up key words but it also helps me in generating fresh content that hasn’t been seen elsewhere.

    • Janice Wald

      Hi Mabel,
      Thanks for writing. I am so glad Feroz explained off-page SEO if people weren’t as familiar with it. Thanks for writing to let us know the post was useful.
      Janice

    • Janice Wald

      HI Annette,
      Thanks so much for the kind words. I am glad you enjoyed the article. I agree that Feroz did a great job. Thanks for writing!
      Janice

  2. Enstine Muki

    Hi Feroz,
    Thanks for submitting this post here 😉
    SEO is the key to success for any online business that wants to rely on free traffic and these are the 2 main things to understand.

    OnPage SEO is easier. People need to do just what’s taught. You can have full control on optimizing your pages.

    But OffPage SEO is a little tough. You need strategies that work to get those links from clean sources.

    Thanks for the education in this post Feroz

    Hope to see you around again

    • Janice Wald

      Hi Enstine,
      Great to see you! Thanks for writing! I agree with your comments. That off-page SEO is harder seems to be the consensus here in the comments. Feroz did a great job explaining how to do it. Thanks for the kind words.
      Janice

  3. Sofie

    This was so helpful! I never even knew that there was such a thing as off page SEO. Feroz gave a very great and understandable explanation.

    I usually use Yoast SEO to optimize blog post, but I already have seen some great other tips here in the comments!

    Regarding the Link Networks, Do bookmarking sites count as link networks? I haven’t used them much but I am curious.

    Again amazing post!

    ~ Sofie

    • Janice Wald

      Hi Sofie,
      What kind words! Thank you! I also use Yoast SEO. As far as your question, my understanding is that bookmarking sites are fine, but I did write Feroz to tell him you have a question. We will see what he says. Thanks for the visit! Your Grammarly article still gets page views– a hit!
      Janice

    • Janice Wald

      HI Sofie,
      Feroz had trouble responding, so he asked me to paste his answer to you.
      Good question 🙂

      Social bookmarking sites are essentially libraries that store links that are bookmarked in categories. It doesn’t come under link network, but helps to drive free and targeted traffic to your website or blog and Google Crawls Your Site Faster which helps to get it index easily.

      However, you can drop your website HP link under your personal profile page in respective bookmarking account.
      Janice and Feroz

      • Sofie

        Thank you so much for the information. That is very good to know! Thank you Janice and Feeroz for answering my question 😀
        I’m glad to know i can still use these sites.

        ~ Sofie

  4. Carolann

    Very important topic for sure. Backlinks are essential for good SEO. At times, I feel lost at sea with all of the competition out there. That’s why this is such an essential topic for all us bloggers out there!

    • Janice Wald

      Hi Carolann,
      I agree. SEO does help beat the competition. It enables us to get found at search engines. Thanks for writing and for the visit.
      Janice

  5. Tracy Campbell

    Hi Feroz and Janice, thanks for sharing these SEO tips. I still struggle trying to find the right metadata for my blog posts. Something I need to work on. 🙂

    • Janice Wald

      Hi Tracy,
      Maybe you can explain to me, is there a trick to writing it? Thanks for clarifying for me and for the visit today.
      Janice

    • Janice Wald

      Hi Susan,
      You are so kind. I heard from Renard this week. Hope all is well with you. Thanks for dropping by and sharing the SEO article. I saw it on Twitter. Much appreciated!
      Janice

  6. Cellular Israel

    Feroz,

    Thank you for such an insightful post! We’re an international business and we’re just now beginning to understand how crucial blogging, on-page SEO, and off-page SEO can be for us. Looking forward to trying to implement some of these tips really soon!

    • Janice Wald

      Hi Cellular,
      Thank you for writing me. I am glad you found Feroz’s article valuable. SEO will definitely help you beat the competition. I did try to visit your site, but I didn’t know where to leave a comment.
      Nice to meet you today.
      Janice

  7. Carla

    I have been blogging forever. For… Ever ever 🙂 I wish I could say I didn’t need any of these reminders. I needed most of them 🙂

    • Janice Wald

      Hi Carla,
      Thank you so much for your candid comments. You have come to the right place. I give bloggers tips for getting found, so they can have new readers and ultimately subscribers. I would love to encourage you to subscribe to my blog. In addition to my articles offering advice, I have a Follow to Follow Directory where you could get new subscribers within 72 hours.
      Janice

  8. GiGi Eats

    OH SEO… Ha! I don’t think I follow SEO all that much because I like to be creative with my titles 😉 I still generate traffic though so I am a-ok with not totally conforming to SEO practices!

    • Janice Wald

      With your personality and blog name, I am not at all surprised people are drawn to you. I am happy for you Gigi. You deserve your success. Thanks for writing. I love hearing from you.
      Janice

  9. Beth Brombosz

    Great tips, Janice! With all of the SEO tips posts and plugins out there, it’s easy to lose sight of big-picture SEO strategy, but your post has helped me remember some of the things that I should be doing but often forget to do. I the off-site SEO and quick tips were particularly helpful. Thanks for putting everything in perspective!

  10. Janice Wald

    Hi Beth,
    Thank you for writing me. I agree with your opinion. It’s one of the reasons I wanted to post my guest author’s article. Terms like “off-page” SEO could be foreign to people. Feroz did a great job of explaining not only what it is but how to optimize your post off your blog for search engines.
    Janice

  11. Patty

    Thanks for the great info Janice. Your site is packed full of info. I have learned so much from you!

    • Janice Wald

      Hi Patty,
      Great to see you! What kind words! Thank you! Thank you for writing to tell me you find my articles valuable. Much appreciated!
      Janice

  12. Muradul Hasan

    Hi
    what a readable it is! I am so glad to know you that this article is really informative. You described 2 Things about SEO for getting traffic. You are right. I think On page SEO is very easy and better for ranking, but what kind of backlink Google always support in case of Off page SEO? Nowadays, how much important bookmarking for getting traffic? Thanks!

    • Janice Wald

      Hi Muradul,
      My apologies. I just saw your comment from December on my SEO post. You asked how important bookmarking is for traffic. If people bookmark, they’ll return again and again increasing your traffic.
      Janice

  13. Amrita

    Making site relevant and enjoyable sound easy but is the most difficult thing to do.Really enjoyed the tips.I religiously link to my own content.Great post

    • Janice Wald

      Hi Amrita,
      I’m glad you enjoyed the SEO post. If you are finding making your site relevant is challenging, try Buzzsumo.com. That site will tell you what’s current. Thanks for commenting.
      Janice

  14. Nafis Ahamed

    Hello,
    what a legible it is! I’m thus glad to understand you that this text is basically informative. You delineated two Things concerning SEO for obtaining traffic. you’re right. You can check out about some new technique about increasing article. Hitarticle, You can know about algorithms update, more new marketing strategies etc through the hitarticle.

    Thanks!

  15. Pingback: How to Use Simple Off-Page SEO Techniques, 5 Ways
  16. Gajanan Patel

    Excellent post. Thank you for sharing this. This seems very useful in SEO.
    I am Intermediate in SEO. and I have a task that what are the plans to get more likes and user engagement on our social media site pages and I am unable to find this plan and struggling with it.
    Please suggest me some ideas.

    • Janice Wald

      Hi,
      You asked how to engage readers, this is how I answered that question on a question and answer site:
      2. The next question you asked was how to increase engagement:

      Quizzes, polls, asking questions in the hook and conclusion all help. When you ask a call to action, be specific: I am looking forward to reading your answer, views, opinion, comments… in the comments section. Use a different CTA for each post. Don’t make them sound canned.

      Also, vary your content format so your readers don’t get bored.

      This may help and it includes information about quizzes and polls:

      https://www.mostlyblogging.com/q

      I hope that helps you.
      Janice

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