Do you want to improve blog traffic?
Have you recently started your blog and are wondering how to get your content noticed online?
Are you a seasoned blogger looking to expand your reach?
Do you believe you have an important message to share, and you’re looking to expand your influence?
If you answered “yes” to any of these questions, this post is for you.
- You need to get more eyes on your blog if you want to play for a bigger audience. Guest posting is one way to accomplish this. Google other blogs in your niche. When you Google them, add the word “niche” in your search. Write the blog administrator. Comment and click “like”. Schmooze them. Eventually, ask them if they might let you guest post for them.
- If they say, “no,” ask if they could reblog your post, and offer to do the same for them. Shawn Griffith of Down Home Thoughts and I reblogged each others writing. We were both looking for more eyes on our blogs, so I suggested it. I got new followers, and one of them reblogged one of my posts to hundreds of his followers. My goal was accomplished; I got more eyes on my blog.
- Try to creatively expand your reach. For example, I met a music blogger who posts his blog links on the Facebook fan pages of the groups he writes about. I tried it. I reviewed Emily Blunt’s movie Salmon Fishing in the Yemen. Facebook has an Emily Blunt 15 fan page. I posted my link, and sure enough, I’ve gotten traffic from that site.
- Submit to Blog Directories. You will be able to see your “referrers” where your stats are. I can tell I regularly have readers coming over from Stumble Upon and Blogorama.
- Offer something for free in exchange for following your blog. Everyone likes a freebie. No one has taken me up on my offer yet, but I hear this works well for others.
- Join groups. In 7 Tips I Wish I Knew When I Started Blogging, I listed many Facebook groups I joined. I’m a member of even more now. They allow me to post my link there, and many of them share and tweet my link for me. Try and do the same for them.
- Put your site name in your Email signature. I had to Google how to have an Email signature, but it was easy. Your Email is now free advertising!
- I haven’t tried this, but it sounds like a great idea. Go into chat rooms. Do NOT give your link. It’s spammy, so highly frowned on. Sign your name, and like in your Email, have your site name in your signature. You’ll be giving your link in case someone finds your comments intriguing and wants to check your site out, and you won’t seem inappropriate.
- Use CommentLuv. I don’t use it, but…I want to comment on sites that have it, so I go out of my way to do so when I have the opportunity. There’s also a link that puts your post on Twitter when you comment.
- Hand out business cards. I have not done this (yet), but several people have asked me for my business card with the name of my site on it, and I haven’t had one. I hear they are inexpensive. You can also use digital business cards.
- Interview someone important. You might respond that you don’t know anyone important. Again, I ask you to be creative. Rather than sticking to my “advice” niche, I keep veering into the world of current events and have many posts commenting on the police accused of racist attacks on Michael Brown and Eric Garner. (What Do Eric Garner and Michael Brown Have in Common?) I heard I could improve blog traffic by interviewing someone important, so I interviewed a retired police officer (Lies the Media Told About Michael Brown and Eric Garner).
Did it work? My post got so much attention–on Twitter–people were discussing it for hours, and I got several new Twitter followers. However, it could have just as well have been blog traffic.
- Link back to your previous blog posts using a hyperlink. You worked hard on those posts. If they are relevant to the current topic, link back to them. This way they can produce traffic for you once again. WordPress will even put related post links under your posts for you.
- If you’re going to join a linky party, try to put your link in the first twenty. I did that one Saturday, and I received 10% of my traffic from the SITS Girls site.
- Get a blog critique. I’ve had people make suggestions, some were scathing, some were kind. I’ve followed them, and my stats improved.
- The head of Blogger Babes advised me to have a tag cloud (which I do), and a category cloud (which I don’t). I’m not sure the rationale, but I can tell that people with successful blogs have them. My traffic has increased since I started using it.
- Put your interesting pictures on Pinterest and link back to your blog.
- Blog about the holidays. People were reading my Christmas posts even after Christmas. I hear this works well for others too.
- Add a page break. Your readers will have to click twice to finish reading your post, and you’ll get double the page views! Make sure your introduction is engaging enough that they will want to keep reading.
- Follow the formula I shared for writing headlines. My stats tripled in the last 24 hours by following that formula! Check out the headline that produced those results: 13 Foolproof Ways You Can Stop Writing Ineffective Blog Headlines.
Readers, sharing is caring! (Trite, I know.) If you feel these tips can help other bloggers, please share.
Bloggers, which tips have helped you? Do you have any other tips for increasing traffic I haven’t shared?
I look forward to your views.
Janice Wald is the founder of MostlyBlogging.com and co-founder of the Mostly Blogging Academy. She is an ebook author, blogger, blogging coach, blogging judge, freelance writer, and speaker. She won the Best Internet Marketer Award and the Best Blogger Award at the 2021 Infinity Blog Awards. Wald was also nominated as 2019 Best Internet Marketer by the Infinity Blog Awards and in 2017 as the Most Informative Blogger by the London Bloggers Bash. She’s been featured on Small Business Trends, the Huffington Post, and Lifehack.