13 Ways a Call to Action Will Make You See Enormous Blog Stats

By: | May 22, 2016 | Tags: , , , | 48 comments

Increase #blogging stats with a Call to actionWhat if someone told you that bloggers need to be told what to do?

Would you agree or be offended?

A blogging friend of mine recently made that observation.

Perhaps everyone needs to be told what to do.

We are living in a day of information overload. People are so used to getting information that when they aren’t given information, ideas just don’t occur to them.

All too often bloggers ask, “Why don’t my readers become subscribers?” and “Why don’t my subscribers become commenters?”

Perhaps they would if someone suggested it. Maybe that someone should be you.

Including a Call to Action in your communication with potential readers, subscribers, and commenters accomplishes that goal.

By following  the advice in this post, your comments, social shares, and subscriber count will increase. The best part– following these tips costs absolutely nothing but a few seconds of your time.

What is a Call to Action?

According to Hubspot, a call-to-action (usually abbreviated as CTA) is an image or line of text that prompts your visitors, leads, and customers to take action. It is, quite literally, a “call” to take an “action.”

Why a Call to Action is Valuable

Including a Call to Action or CTA when you communicate with your readers, not only gives them an idea they may not already have but creates a sense of urgency that they must do what you are asking of them quickly, according to SEOSmarty.

How to Word the Call to Action

Try to think what people are motivated by. Words and phrases like last chance, hurry, urgent, alert, and do it now, all compel people to do things they may have postponed or might never have done at all.

Where to Put the Call to Action

  • The most obvious place to put a Call to Action is at the end of a blog post. If you want your readers to comment, simply ask them to. Ask them a question you’d like them to respond to in the comment section. When I first started blogging, I would suggest my readers answer a question I posed. Then, I started noticing bloggers not only telling their visitors that they should comment, but they also told their readers where they should comment. Now, I add “… in the comment section” to my Call to Action at the end of my post.
  • Near the end of your blog post, ask your readers to share your post. I assume you have your social share buttons standing by. I generally include a reason they should share such as so other bloggers can learn these tips or something like that.
  • At the beginning of your post ask your reader to do something. It doesn’t matter what. “Imagine that…” Your call to action will serve as a hook that immediately engages your reader. CoSchedule suggests putting a Call to Action in your first 100 words.
  • In the middle of your post ask your readers to do something as well. The rationale is the same as in #3. If your readers were starting to lose interest in your article, the call to action will pull them back in and keep them engaged. Your bounce rate will improve because they stayed on your post longer.
  • Put a Call to Action in a Pinterest pin description. Tell the reader to do something in your pin description. I offer blogging tips. My call to action : Click to find out what they are… This is valuable since Pinterest connects to Facebook and Twitter. Users can see your pins and calls to action at those other social media sites.
  • Put a call to action in an Email. Notice in this screenshot from one of my Emails, I offer two Calls to Action. Put a Call to Action in an #Email

Notice in Brian Dean‘s Email, he also offers two Calls to Action. He also tells people where to put the Call to Action response.

Bloggers increase traffic with a Call to Action #blogging

  • In a Twitter Direct Message People use Twitter’s direct message to thank new subscribers and suggest they check out their blog or Facebook page. Some suggest you enlist their services.
  • In a Tweet According to Neil Patel, asking Twitter users to “please retweet” goes a long way in getting social shares.
  • In a Click to Tweet Notice the Click to Tweet below gives the user instructions. “Click to Tweet” is a Call to Action.

[bctt tweet=”Asking Twitter users to please retweet increases the chances of your post link getting shared.” username=””]

  • In a link shared on Google+ Initially, users of Google+ would comment without reading my post. Now, I tell them to “Click to join the discussion.” If you don’t, you’ll get comments at Google+ and not on your blog.
  • People put calls to action under YouTube videos all the time. They tell people to comment and follow their YouTube channel.
  • In an opt-in box or widget Write “Subscribe to my blog” or something comparable. Increase blog traffic with a call to action

Bloggers can increase blog stats with a Call to Action #blogging

#Blogging stas can be increased with a Call to Action

 

  • On your blog’s Facebook page Facebook gives you the option of having a “Sign Up” button which will link directly to your blog.

Use a Call to Action on a Facebook page to increase blog stats

Increase blog traffic with a Call to Action #blogging

 

Conclusion

In conclusion, it is a famous expression that there is no such thing as a stupid question. “Nothing ventured, nothing gained” is also a famous expression. If you don’t suggest the Call to Action, readers may not think to take the action themselves, and you won’t get your comments, shares, or subscriptions.

If you follow the advice in this post, your comments, social shares, and subscriber count will increase.

Readers, please share, so other bloggers learn strategic places to put Calls to Action.

Are you already using them? Where are you placing them? Do you find they increase your page stats? I look forward to your views in the comment section.

UPDATE: Readers asked for a follow-up post explaining how to get people to click your links and comment on your posts. My follow-up article This Is How to Write the Best Call to Action That Will Boost Comments and Subscribers explains that.

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  1. Jen at 4:34 am

    Good day Janice,
    First of all thank you for sending out emails letting us know about new posts. I love it.

    As for CTA, I think you are right readers and bloggers need to be told what to do sometimes. Besides what’s wrong with asking, the worse they can do is say no. Right?

    The CTA I find the hardest is in my newsletters, I have tried everything to get them to “hit reply”, finally I added a 5 question survey-ya! Worked like a charm.

    Where my main struggle is now is to get subscribers to open the newsletter. Later I am going to hunt around and see if you have a post on that one. Have a great day!
    Jen recently posted…How To Choose The Best Curriculum For Your ChildMy Profile

  2. Carolann at 5:39 am

    That’s so true! And even when you tell folks what to do it’s a challenge getting them to do it lol. CTA rocks Self promotion is certainly the thing to do for your blog. Blogging is such a fickle beast, we have to do everything we can and daily. Thanks much for sharing these gems!

  3. John Doe at 6:25 am

    Great post Janice A call to action is probably one of the most important things to include in a post. Thanks for reminding us.

  4. Prince Nelson at 6:44 am

    Hello Janice, thanks for all your replies and happy Sunday….

    So Janice do you have tricks or tips to boost Alexa Rank, I searched the Web and i met a few steps but it didn’t help me, I have put the alexa Rank widget on my blog about two week now, but there is no good result…

    Is there any solution to that?

  5. Jeanette Hall at 8:42 am

    Hadn’t tumbled on that FaceBook feature you described. Will have to look in to the way they are promoting blog posts now. Everything seems to change in that cumbersome site! Why I normally avoid it except posting my blogs in it each day. Thanks for the info!

  6. Stephanie D. Lewis at 11:23 am

    I suppose a CTA that says “Please show up at my home this Friday at 10 am with dust rags and Windex to clean!” is a little too much action and probably wouldn’t motivate readers? LOVED THIS!!

    • Janice Wald at 12:01 pm

      LOL! Can you hear me laughing all the way in California? Yes, I think that’s a little too much information, but very funny nonetheless. Thank you for the kind words about my article. Great to hear from you.
      Janice

  7. Melinda Mitchell at 2:02 pm

    Good afternoon, BBFFJ,
    Thanks for the purple graphic today!!
    In other words, the best place for a CTA would be: anywhere! Everywhere!
    And yes, I like being told what to do! Sometimes! There are times when my brain is complete mush, and being given instructions is a God send!
    Melinda Mitchell recently posted…Fiction’s Food FocusMy Profile

    • Janice Wald at 9:53 pm

      Hi BB FFM,
      I am glad you appreciated the purple graphic. Your inspiration of course. LOL. I think all of us have our brains too cluttered at times, especially busy bloggers. Thanks for writing and reading what I wrote.
      BB FF J

  8. Hilda at 2:46 pm

    Hi Jancie, once again you confirm why you are my go to person for blogging tips. You would think that some of your tips would be obvious, but I guess I needed to be told by the best. Thanks again for being fabulous! #follow4follow 😉

  9. Jill at 5:22 pm

    Thanks for this Janice, I have tried to put a CTA in my posts before. Usually at the end. I’ve asked for comments and suggestions. It’s rare I get any, but occasionally I have a post where a few of my regular people will comment and we get a good discussion going.
    I did try that Facebook thing a few months ago. I got a nice response, lots of people saw my page, but there was no follow through. Very few people stuck around to subscribe. I was very disappointed.
    I’ll try your suggestions on Twitter next.
    Thanks again.
    Jill

    • Janice Wald at 9:31 pm

      Hi Jill,
      Nice to hear from you. I am sorry you have found growing your subscriber list challenging.
      The post explained where to put a call to action. A reader wrote asking HOW to get people to respond to it. I am halfway done with a new post answering that question. I am not sure when I will publish yet, but it will be in the next week or two.
      In the meantime, I have a method that will get you as many subscribers (people you would find like-minded) within 72 hours. I am sending you the instructions I sent another reader this evening:
      I am sending you the link to our Follow to Follow Directory.
      https://mostlyblogging.com/how-to-get-new-blog-followers/
      Start networking bottom up for recency. Follow the blogs that sound interesting to you.
      Tell them you followed their blog, you met them on the MostlyBlogging Follow to Follow Directory, and you would appreciate a follow back. If they don’t follow you back within three days, unfollow them.
      This article gives more information about our Follow to Follow Directory.
      https://mostlyblogging.com/how-to-immediately-increase-your-blog-subscribers/
      Janice
      Janice Wald recently posted…Do You Know How to Protect Yourself from Copyright Violation?My Profile

  10. osama gohar at 2:36 am

    CTA is a great way of generating leads,if someone is into affiliate marketing.But today many people are also using buttons which have a greater CTR as compared to sole linked text.

  11. Dehan at 7:45 pm

    Janice you are a star!

    Thanks again for being so considerate. I will definitely start using CTA more frequently within my posts and I will let you know the outcome.

    I think I have done it twice before at the end of one of my post. I will go back and check my stats to see the result.

    Now, I will share this information so that it can help my followers as well as other bloggers.

    God Bless!

    Dehan

    • Janice Wald at 7:50 pm

      Hi Dehan,
      Wow!!! Exciting!! Thank you so very much!! I was thinking of having a follow-up post this weekend. People don’t know how to get others to respond to the call to action. If you could let me know the results of the stats for the posts where you used CTA, I could include the testimonial in my follow-up post and link to you! Thank you and thank you again for the share.
      Janice

      • Dehan Nathaniel at 9:16 pm

        Hello Janice,

        I did it! I followed your advice and added a CTA on one of my posts and it worked. I was excited because the comments I received were not just the general plain comments but rather deep interactive ones.

        At last, I feel like I’m now doing something right. Thank you Janice for your assistance, I truly appreciate it.

        This is how I stated the CTA:

        “How about you? Have you ever met anyone who was really poor? (apart from me of course) What impression did you form about them? What do you think?
        Let me know in the comment box below, it would be interesting to hear your thoughts.”

  12. Mark at 8:23 pm

    You definitely nailed this one Janice!

    Any marketer that follows and implements
    you excellent and proven advice,will definitely
    find themselves ahead of the game!

    Several of your suggestions are incredibly practical and they add nicely to
    what we’re already doing!Thanks!

    Once again, you’ve provided another extremely helpful and truly enjoyable read!
    Mark recently posted…Introducing The Sneaky Little Way Savvy Small Business Owners Gain And Keep Their Competitive Edge!Part TwoMy Profile

  13. Lisa at 6:15 pm

    These are all great tips! I’ve traditionally just had my CTA at the end of my post but it looks like I need to make a few changes! So glad I came across your post!

  14. Allyson Greene at 8:55 pm

    Great advice. I have been playing with my newsletter signups and this not only gives me new ideas for placement but explains why they work, which many leave out. I think I will also change the wording in y newsletter to turn links into actual calls to actions! Thank you so much!

    • Janice Wald at 9:43 pm

      Hi Allyson,
      I am glad you found the post valuable. People keep asking how to get people to click the links instead of (just) telling them where to put the links. Look for a follow-up post answering that question to come out this weekend!
      I still love your blog name, by the way.
      Thanks for writing.
      Janice
      Janice Wald recently posted…Blogger’s Pit Stop #25My Profile

  15. DrJulieAnn - The ModernRetroWoman at 9:56 am

    Thank you for this. I often ask questions at the end of my post but I need to be more overt about telling my readers to share their answers in the comment section.

    Also, I’m going to have to check out that FB signup button. Who knew?

    Thank you again!

    #SITSSaturdaySharefest

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