13 Ways a Call to Action Will Make You See Enormous Blog Stats

By: | May 22, 2016 | Tags: , , ,

Increase #blogging stats with a Call to actionWhat if someone told you that bloggers need to be told what to do?

Would you agree or be offended?

A blogging friend of mine recently made that observation.

Perhaps everyone needs to be told what to do.

We are living in a day of information overload. People are so used to getting information that when they aren’t given information, ideas just don’t occur to them.

All too often bloggers ask, “Why don’t my readers become subscribers?” and “Why don’t my subscribers become commenters?”

Perhaps they would if someone suggested it. Maybe that someone should be you.

Including a Call to Action in your communication with potential readers, subscribers, and commenters accomplishes that goal.

By following  the advice in this post, your comments, social shares, and subscriber count will increase. The best part– following these tips costs absolutely nothing but a few seconds of your time.

What is a Call to Action?

According to Hubspot, a call-to-action (usually abbreviated as CTA) is an image or line of text that prompts your visitors, leads, and customers to take action. It is, quite literally, a “call” to take an “action.”

Why a Call to Action is Valuable

Including a Call to Action or CTA when you communicate with your readers, not only gives them an idea they may not already have but creates a sense of urgency that they must do what you are asking of them quickly, according to SEOSmarty.

How to Word the Call to Action

Try to think what people are motivated by. Words and phrases like last chance, hurry, urgent, alert, and do it now, all compel people to do things they may have postponed or might never have done at all.

Where to Put the Call to Action

  • The most obvious place to put a Call to Action is at the end of a blog post. If you want your readers to comment, simply ask them to. Ask them a question you’d like them to respond to in the comment section. When I first started blogging, I would suggest my readers answer a question I posed. Then, I started noticing bloggers not only telling their visitors that they should comment, but they also told their readers where they should comment. Now, I add “… in the comment section” to my Call to Action at the end of my post.
  • Near the end of your blog post, ask your readers to share your post. I assume you have your social share buttons standing by. I generally include a reason they should share such as so other bloggers can learn these tips or something like that.
  • At the beginning of your post ask your reader to do something. It doesn’t matter what. “Imagine that…” Your call to action will serve as a hook that immediately engages your reader. CoSchedule suggests putting a Call to Action in your first 100 words.
  • In the middle of your post ask your readers to do something as well. The rationale is the same as in #3. If your readers were starting to lose interest in your article, the call to action will pull them back in and keep them engaged. Your bounce rate will improve because they stayed on your post longer.
  • Put a Call to Action in a Pinterest pin description. Tell the reader to do something in your pin description. I offer blogging tips. My call to action : Click to find out what they are… This is valuable since Pinterest connects to Facebook and Twitter. Users can see your pins and calls to action at those other social media sites.
  • Put a call to action in an Email. Notice in this screenshot from one of my Emails, I offer two Calls to Action. Put a Call to Action in an #Email

Notice in Brian Dean‘s Email, he also offers two Calls to Action. He also tells people where to put the Call to Action response.

Bloggers increase traffic with a Call to Action #blogging

  • In a Twitter Direct Message People use Twitter’s direct message to thank new subscribers and suggest they check out their blog or Facebook page. Some suggest you enlist their services.
  • In a Tweet According to Neil Patel, asking Twitter users to “please retweet” goes a long way in getting social shares.
  • In a Click to Tweet Notice the Click to Tweet below gives the user instructions. “Click to Tweet” is a Call to Action.
[bctt tweet=”Asking Twitter users to please retweet increases the chances of your post link getting shared.” username=””]
  • In a link shared on Google+ Initially, users of Google+ would comment without reading my post. Now, I tell them to “Click to join the discussion.” If you don’t, you’ll get comments at Google+ and not on your blog.
  • People put calls to action under YouTube videos all the time. They tell people to comment and follow their YouTube channel.
  • In an opt-in box or widget Write “Subscribe to my blog” or something comparable. Increase blog traffic with a call to action

Bloggers can increase blog stats with a Call to Action #blogging

#Blogging stas can be increased with a Call to Action

 

  • On your blog’s Facebook page Facebook gives you the option of having a “Sign Up” button which will link directly to your blog.

Use a Call to Action on a Facebook page to increase blog stats

Increase blog traffic with a Call to Action #blogging

 

Conclusion

In conclusion, it is a famous expression that there is no such thing as a stupid question. “Nothing ventured, nothing gained” is also a famous expression. If you don’t suggest the Call to Action, readers may not think to take the action themselves, and you won’t get your comments, shares, or subscriptions.

If you follow the advice in this post, your comments, social shares, and subscriber count will increase.

Readers, please share, so other bloggers learn strategic places to put Calls to Action.

Are you already using them? Where are you placing them? Do you find they increase your page stats? I look forward to your views in the comment section.

UPDATE: Readers asked for a follow-up post explaining how to get people to click your links and comment on your posts. My follow-up article This Is How to Write the Best Call to Action That Will Boost Comments and Subscribers explains that.

  1. Jen

    Good day Janice,
    First of all thank you for sending out emails letting us know about new posts. I love it.

    As for CTA, I think you are right readers and bloggers need to be told what to do sometimes. Besides what’s wrong with asking, the worse they can do is say no. Right?

    The CTA I find the hardest is in my newsletters, I have tried everything to get them to “hit reply”, finally I added a 5 question survey-ya! Worked like a charm.

    Where my main struggle is now is to get subscribers to open the newsletter. Later I am going to hunt around and see if you have a post on that one. Have a great day!

    • Janice Wald

      Hi Jen,

      Save yourself the search! I haven’t written the post yet. Thank you for the inspiration.
      After reading your comment, I started a new post, “How to Get People to Respond to Your Call to Action.”
      Thanks for writing. Your poll was a great idea. I am glad your readers answered the “call.” Thanks for writing. Look for the follow-up post answering your question to come out in June.
      Janice

      • Jen

        Ok thanks, I hadn’t had time yet to look around. Just sitting down now, been a crazy week. I will look forward to your post 🙂 I know it will be awesome.

        • Janice Wald

          Hi Jen,
          I really appreciate the faith. Thank you. I may even write about it sooner. Sometimes I have to see what mood I am in to write an article. I usually have many, many ideas. Just me, or are you like that too?
          Janice

  2. Carolann

    That’s so true! And even when you tell folks what to do it’s a challenge getting them to do it lol. CTA rocks Self promotion is certainly the thing to do for your blog. Blogging is such a fickle beast, we have to do everything we can and daily. Thanks much for sharing these gems!

    • Janice Wald

      Hi Carolann,
      Why is it a challenge? I mean if people ask for advice, and you give it to them, why is it a challenge to get them to do it? Lack of time… or… Thanks for your opinion.
      Janice

  3. John Doe

    Great post Janice A call to action is probably one of the most important things to include in a post. Thanks for reminding us.

  4. Prince Nelson

    Hello Janice, thanks for all your replies and happy Sunday….

    So Janice do you have tricks or tips to boost Alexa Rank, I searched the Web and i met a few steps but it didn’t help me, I have put the alexa Rank widget on my blog about two week now, but there is no good result…

    Is there any solution to that?

  5. Jeanette Hall

    Hadn’t tumbled on that FaceBook feature you described. Will have to look in to the way they are promoting blog posts now. Everything seems to change in that cumbersome site! Why I normally avoid it except posting my blogs in it each day. Thanks for the info!

    • Janice Wald

      Hi Jeanette,
      I am always happy to help. I had the feeling the sign-up button was new.
      Great to see you.
      Janice

  6. Jennifer

    Great advice! I don’t always include a CTA but will now! It’s hard to word sometimes so I appreciate the tips.

    • Janice Wald

      Hi Jennifer,
      Great to see you. Thanks for the visit. I’m glad you agree a CTA is important. Hopefully, the post gave you some food for thought about where to put them. Thanks for your comments.
      Janice

  7. Stephanie D. Lewis

    I suppose a CTA that says “Please show up at my home this Friday at 10 am with dust rags and Windex to clean!” is a little too much action and probably wouldn’t motivate readers? LOVED THIS!!

    • Janice Wald

      LOL! Can you hear me laughing all the way in California? Yes, I think that’s a little too much information, but very funny nonetheless. Thank you for the kind words about my article. Great to hear from you.
      Janice

  8. Melinda Mitchell

    Good afternoon, BBFFJ,
    Thanks for the purple graphic today!!
    In other words, the best place for a CTA would be: anywhere! Everywhere!
    And yes, I like being told what to do! Sometimes! There are times when my brain is complete mush, and being given instructions is a God send!

    • Janice Wald

      Hi BB FFM,
      I am glad you appreciated the purple graphic. Your inspiration of course. LOL. I think all of us have our brains too cluttered at times, especially busy bloggers. Thanks for writing and reading what I wrote.
      BB FF J

  9. Hilda

    Hi Jancie, once again you confirm why you are my go to person for blogging tips. You would think that some of your tips would be obvious, but I guess I needed to be told by the best. Thanks again for being fabulous! #follow4follow 😉

    • Janice Wald

      Awww… Thanks Hilda. I saw you pinned my graphic as well. Thank you! Thank you for the kind words also. They mean a lot. Great to see you.
      Janice

  10. Jill

    Thanks for this Janice, I have tried to put a CTA in my posts before. Usually at the end. I’ve asked for comments and suggestions. It’s rare I get any, but occasionally I have a post where a few of my regular people will comment and we get a good discussion going.
    I did try that Facebook thing a few months ago. I got a nice response, lots of people saw my page, but there was no follow through. Very few people stuck around to subscribe. I was very disappointed.
    I’ll try your suggestions on Twitter next.
    Thanks again.
    Jill

    • Janice Wald

      Hi Jill,
      Nice to hear from you. I am sorry you have found growing your subscriber list challenging.
      The post explained where to put a call to action. A reader wrote asking HOW to get people to respond to it. I am halfway done with a new post answering that question. I am not sure when I will publish yet, but it will be in the next week or two.
      In the meantime, I have a method that will get you as many subscribers (people you would find like-minded) within 72 hours. I am sending you the instructions I sent another reader this evening:
      I am sending you the link to our Follow to Follow Directory.
      https://mostlyblogging.com/how-to-get-new-blog-followers/
      Start networking bottom up for recency. Follow the blogs that sound interesting to you.
      Tell them you followed their blog, you met them on the MostlyBlogging Follow to Follow Directory, and you would appreciate a follow back. If they don’t follow you back within three days, unfollow them.
      This article gives more information about our Follow to Follow Directory.
      https://mostlyblogging.com/how-to-immediately-increase-your-blog-subscribers/
      Janice

  11. Kyla Matton Osborne (Ruby3881)

    Great advice! I Tweeted (and then ended up Tweeting the embedded bit too!) and pinned for reference 🙂

    • Janice Wald

      Hi Kyla,
      Thank you so much for sharing and tweeting my article. Thank you as well for the kind words. I’m glad you enjoyed the post.
      Janice

  12. osama gohar

    CTA is a great way of generating leads,if someone is into affiliate marketing.But today many people are also using buttons which have a greater CTR as compared to sole linked text.

    • Janice Wald

      Hi Osama,
      Thank you for writing me. I am very interested in your idea to increase CTR with a button. I went to your site to see an example, but it said the server didn’t work. Perhaps since I’m at school. I teach. Is there any way you can show me a link from your site, so I can visualize? Is it a plugin? If so, which one?
      I am planning a follow-up post about how to get people to respond to the Call of Action, and your answer would help me. Thanks!
      Janice

      • osama gohar

        Hi,
        Janice,the server is working fine.You might see a blue coloured button in the sidebar.That’s what I meant.No it’s not a plugin.It can can be added in the widget area of WordPress.

          • osama gohar

            No ,you can also use it in Widget area of WordPress.I am emailing you the codes.

  13. Dehan

    Janice you are a star!

    Thanks again for being so considerate. I will definitely start using CTA more frequently within my posts and I will let you know the outcome.

    I think I have done it twice before at the end of one of my post. I will go back and check my stats to see the result.

    Now, I will share this information so that it can help my followers as well as other bloggers.

    God Bless!

    Dehan

    • Janice Wald

      Hi Dehan,
      Wow!!! Exciting!! Thank you so very much!! I was thinking of having a follow-up post this weekend. People don’t know how to get others to respond to the call to action. If you could let me know the results of the stats for the posts where you used CTA, I could include the testimonial in my follow-up post and link to you! Thank you and thank you again for the share.
      Janice

      • Dehan Nathaniel

        Hello Janice,

        I did it! I followed your advice and added a CTA on one of my posts and it worked. I was excited because the comments I received were not just the general plain comments but rather deep interactive ones.

        At last, I feel like I’m now doing something right. Thank you Janice for your assistance, I truly appreciate it.

        This is how I stated the CTA:

        “How about you? Have you ever met anyone who was really poor? (apart from me of course) What impression did you form about them? What do you think?
        Let me know in the comment box below, it would be interesting to hear your thoughts.”

        • Janice Wald

          So pleased. So excited for you. Thank you so much for writing to let me know.
          Janice

  14. Mark

    You definitely nailed this one Janice!

    Any marketer that follows and implements
    you excellent and proven advice,will definitely
    find themselves ahead of the game!

    Several of your suggestions are incredibly practical and they add nicely to
    what we’re already doing!Thanks!

    Once again, you’ve provided another extremely helpful and truly enjoyable read!

    • Janice Wald

      Hi Mark,
      What great compliments. I truly appreciate the validation of my methods. Thanks for writing to tell me.
      Janice

  15. Lisa

    These are all great tips! I’ve traditionally just had my CTA at the end of my post but it looks like I need to make a few changes! So glad I came across your post!

    • Janice Wald

      Hi Sarah,
      Just wanted to thank you again for your support– your follow, your comments, and your kind words.
      Janice

  16. Allyson Greene

    Great advice. I have been playing with my newsletter signups and this not only gives me new ideas for placement but explains why they work, which many leave out. I think I will also change the wording in y newsletter to turn links into actual calls to actions! Thank you so much!

    • Janice Wald

      Hi Allyson,
      I am glad you found the post valuable. People keep asking how to get people to click the links instead of (just) telling them where to put the links. Look for a follow-up post answering that question to come out this weekend!
      I still love your blog name, by the way.
      Thanks for writing.
      Janice

  17. gigi

    Super-awesome tips! I only SOMETIMES put a CTA at the end,…so I need to get hot on it! Thank you so much! Love the graphic too!

  18. Kathleen - Bloggers Lifestyle2p

    This post was among the most clicked. Woot. Look for a feature on Friday. The Bloggers Pit Stop.

  19. DrJulieAnn - The ModernRetroWoman

    Thank you for this. I often ask questions at the end of my post but I need to be more overt about telling my readers to share their answers in the comment section.

    Also, I’m going to have to check out that FB signup button. Who knew?

    Thank you again!

    #SITSSaturdaySharefest

    • Janice Wald

      Hi Dr. JulieAnn,
      Thanks for clicking my link over at SITS. From reading the comments, it seems many people didn’t know about the Sign Up button over at Facebook. Happy I could help.
      Janice

  20. Julie S Pit Stop Crew

    People like to Know What to do Next or where to Go next and a Call To Action does exactly that. Way to go for resharing this power post Janice! we missed you on the Pit Stop 🙂

    • Janice Wald

      Hi Julie,
      I liked your comment. I always thought a CTA helps the blogger. I never thought it provides the reader structure. Great observation.
      I miss you guys too!
      Janice

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