If you want to create an online presence for yourself, there are two ways to go about making it happen. Your first option is to become a blogger. This is all about written content and connecting with readers via blogs. Alternatively, you could turn to vlogging. This is when you use videos, and platforms such as Vimeo and YouTube to get your message and personality across. But which is better for you? You need to learn more about each option to help you decide.
Anyone Can Get Started
If you want to start blogging, you just need to start blogging. There is no reason why it has to be any more difficult than that. Literally, anyone can start their own blog and get it up and running in no time at all. It doesn’t have to be a big struggle for you. Of course, getting your voice heard and directing traffic to your blog is more difficult. But getting started really is very simple indeed.
Monetization Won’t Come Quickly
When you just start out, it’s easy to get impatient because monetization is not something that’s going to come quickly for you. In fact, it’s going to take a lot of time and hard work if you want to make it happen. You will need to build an audience in a natural and organic kind of way. Otherwise, you will never be able to make ad revenue from your blog.
You Can Experiment and Try Lots of Different Types of Blogging
Blogging comes in all kinds of shapes and sizes. And that means that you can try many different types of blogging before you have to decide which one is right for you. There is nothing wrong with trying tech blogging to begin with before deciding that you’re actually better at and more interested in sports blogging.
Higher Startup Costs
Vlogging requires you to have more equipment than blogging, and that makes it harder to get started. You need a decent camera setup, audio equipment, and editing software. There are cheap solutions to all of those things. But if you keep the costs low, the quality might suffer too, so keep that in mind. You might not have a problem with low quality, to begin with.
Potentially Higher Returns Too
Many people find that an audience can be built more quickly via vlogging than blogging. That’s because people find it easier to engage with good video content. The word of a new vlog account can spread more quickly. It does need to be professional-looking, though, so use a video thumbnail maker and choose great titles. Once that’s covered, people will start to take an interest, your subscriber count will grow steadily, and the returns can be pretty good before long.
More Invasive, and Openness is Required
If you want to be a vlogger, you will have to share a lot of your life with people. It’s all about being open and authentic. If your videos aren’t either of those things, people will never watch them on a consistent and regular basis. You need to be prepared for that because not everyone enjoys being so open.
This post was contributed.