4 Ways Visual Content Boosts Social Media Results
By Sarah Watson
Are you looking for better engagement from your social media campaigns and blog activity?
Do you know that Meme’s (pictures with words on them) outperform video as it relates to what people enjoy sharing on their social media channels? It makes sense; before a video is shared, many people would want to watch it. With a meme, you see everything up close and personal so you know exactly what you do and do not want to share.
Visual content goes a long way in supporting messaging and communication by making it easier for you to grab your audience’s attention. Read on to learn how visual content will boost your social media results.
Use Visuals to Boost Social Media Engagement – 4 Ways
- Drive Clicks and Interest
Your followers on social media are primarily looking to see if you can provide them with content that is easy to understand and relate to. This concept is clearly demonstrated by the Travel Channel through their Daily Escape series on Facebook.
To draw fans in, they post stunning destination photos with brief descriptions with the location being targeted. As you will see, the Travel Channel does not post full URLs on their blog posts. Instead, they post Bit.ly links that will not draw the audience’s attention away from the short descriptions.
In the same way, instead of using many words, just post amazing images and let them do the work on your behalf. Today, you can easily create stunning images on your own and use them to speak directly to your followers.
- Use Visuals– Many
You can also sustain the interest of your viewers if you use visuals. The goal of social media marketing is to use messaging from your blog sites and elsewhere in ways that amplify the brand being promoted.
To this end, you must work on creating content that will spark an interest in your viewing audience and, thus, get them talking. This is best achieved using a wide variety of visual content.
Target, for instance, has achieved this through their Facebook page. Here, they have a great mix of sales alerts, partnership announcements, videos, and recipes. Their Pinterest account is also organized and designed to provide the audience with a wealth of high-quality ideas visually.
- Capitalize on Fan Photos
After creating visual content for each of your social channels, you need a strategy to get people to pay attention. Successful brands understand their markets and audiences. Harley-Davidson, to this end, encourages its fans to share photos and videos of their Harleys on social media before posting them to their Facebook page.
You can achieve the same by understanding your Facebook Insights. Check the location, age, and gender of your followers. Do the same on Instagram by creating a business account. Then encourage your followers to share their content with you. Similarly, understand when and where they are most likely to interact with the visual content you post.
- Be Relevant
Another of the ways you can use visual content to boost social media results is by creating relevance with events, holidays, movie premieres, newsbreaks, special days, and trends. Then, tie your messaging to anything that is relevant now. Of course, the content you send should be as visually pleasing as possible.
For example, when do most businesses begin their holiday promotions? In the summer? Perhaps as it relates to the planning of the events that is true.
However, when it comes to reaching your desired audience, it is far better to release content when it is pertinent to your audience’s interest. Pictures of designer shorts in the middle of winter are not likely to go very far in your online outreach.
With time and consistency, you will start getting positive results.
Concluding Thoughts About Social Media Marketing with Visuals
To create visual content that is as compelling as it is interactive, you need to combine the skills of a detective, journalist, psychologist, producer and a designer all into one package. After you have taken the time to identify the message to convey, find ways to present it in a visual way.
Soon, you will have created a consistent look that will make your brand more recognizable while boosting your social media results. Be careful to stay connected to your message else create confusion and chaos instead of a high-impact visual sales machine.
Author bio: Sarah Watson is a social media marketer with over a decade of experience in the online world. She has learned what elements make the perfect posts and wants to share this knowledge with fellow marketers everywhere.
Host blogger’s comments:
Readers, many bloggers have goals to monetize. Sarah’s tips recommend you use visuals with your social media so potential customers will be more engaged.
Please share so others who hope to monetize their blogs have the benefit of Sarah’s ideas.
Which tip did you feel was the best? Mostly Blogging has never suggested using memes before. I felt that idea was novel. Those are my views. I look forward to your views in the comments section.