Do you feel like you work hard at researching and writing your content just to be discouraged by low readership?
There is more to blogging than researching and writing. There is a fine art to blog promotion, an art that must be fine tuned as promotion techniques evolve.
Does the ability to get more eyes on your blog rest in your ability to promote your blog? If yes, you need a guide for blog promotion, an ultimate guide, this post.
If not, you need to find out who would be able to promote your blog, or at least, help you promote it.
My post How to Network Even if You’re Not An Extrovert began with a conversation between three people. You got to listen in as they discussed how time-consuming blogging is. It takes up as much time as a full-time job. Much of that time is spent on blog promotion. I read that people should be promoting far more often than they should actually be writing.
In my post How You Can Increase Your Blog Traffic Using Triberr, I explained that there are groups of people just waiting to help you share your links. These tribes only ask retweets in return.
What if there were additional people who can help you promote your blogs? What if they were important people? Wouldn’t you like to have people so important that they had massive Twitter and Facebook followings tweeting your blog post links to their followers? That would certainly cut down on the time you spent promoting your links if you had help from other people.
Let me introduce you to them. Are you ready? MostlyBlogging readers, meet the influencers. Influencers, meet the MostlyBlogging readers.
Now that you are all acquainted, let me explain who the influencers are, how they can be of assistance to you, and how you can find them.
The Influencers are people, leaders, if you will, that are influential in your industry. I explained in How to Network… that making connections is paramount to successful blogging. My post Secrets of Successful Bloggers explains that networking is the only secret to blogging success. I have since reconsidered my position. (Janice changed her mind, gasp.) I actually narrowed my position; I didn’t change it altogether.
You need to network if you want to be a successful blogger. Bottom line, end of story. However, I now feel that who you network with determines your blogging success. You need to network with people who share your theme.
For example, I recently was introduced to an influencer. She is a Mommy blogger. Networking with her would get my blog women who would expect child-rearing techniques, which I don’t provide. You need to network with influencers who share your theme. Their audiences need to be your audiences, so when they tweet your link on Twitter, their audiences come to your blog.
How to Find The Influencers
- Whose blogs do you read? Connect with them on Twitter. See how many followers they have. Their number of followers is how many people will read your posts if they retweet your links. Add RT. Links are more likely to be retweeted if people such as the influencers know you want your links retweeted. Their Twitter follower count should be massive, far greater than your number of blog followers.
When you follow people, Twitter will suggest others, “You might want to follow…”. Check out their follower count, if it’s massive, consider following them too. The shotgun effect works in numbers. The more you try, the greater the chance you will have success.
- Go to Topsy.com. From the home page, type your niche into the search bar. (In my case, it would be blogging.) Then, click influencers. Hit Enter.
There they are, right there on the screen in front of you, your influencers. If you click their name, Topsy will send you straight to Twitter where you can see their follower count.
A final note of caution, though… As explained, blog promotion is a fine art. Part of that art includes being discreet. Using the tips in this post, make connections. Network with the influencers in your industry. However, How to Get Noticed Online Without Looking Like a Spammer was the subject of a whole other post. That is how important being discreet is. It took up a 550 word blog post.
Go ahead and network. Following this advice will give you a foot in their door. Read, comment, and retweet their posts for them. Let them get to know you, and the rest should follow.
Don’t you just love happy endings?
Readers, if you feel others can benefit from these tips, please share.
Bloggers, do you have any experience networking with influencers in your industry? I’m sure we’d all be inspired by successes you’ve had. Please share in the comments section. I look forward to your views.