You will find, if you look, no shortage of articles online talking about the death of the blog. Now, if you move in online circles, you may ask around and see what people think. “So, uh, what do you make of the death of the blog?”
Friend #1, a currently successful blogger, will respond, “The what of the blog?” and check his phone to see if his is still there.
Friend #2, a social media ambassador, will say, “Oh yes, I’ve read about that. Well, I don’t know about death. But with Twitter and Facebook and Instagram, there has been a shift”.
Friend #3, who is eighteen and makes gaming videos for YouTube, will say, “Blog?”, and turn back to their PS4.
There is no doubt, the blog has changed somewhat over the recent past, but to talk about its death is to exaggerate the case to the point of absurdity. There are still blogs. Personal, lifestyle, news, promotional, they’re all still there. They have evolved. In many cases, influential bloggers have ceased operations on their own personal blogs and been given jobs at news outlets. After all, mainstream media never saw a threat without wanting to buy it out like a bank employing a hacker to advise them on web security.
Blogging has certainly changed. And if you’re thinking of starting one, or wondering why you’re not getting the same traffic on your existing one, then you need to change with it.