What is more important– what you do or how others perceive what you do?
If you picked #2, you chose branding.
Perception is important in blogging and marketing.
It doesn’t matter if you believe you have the greatest content in the world if people disagree and no one sees your articles.
You can believe your musings are the greatest thing next to Neil Patel or Jon Morrow, but if your readers disagree, you will have a lonely blog.
For many reasons, branding has great value for bloggers. For example, branding helps word of mouth. If people refer you to others, your readership will grow. Also, according to Strategy New Media, branding helps you beat your competition so people will not only read your blog but also buy your products and services.
Fortunately, today’s guest author Samantha Martin has brought us an article accompanied by an amazing infographic that explains how you can improve your blog’s perception.
If you believe beauty is in the eyes of the beholder, then I expect you also believe your website’s value lies in your visitors’ opinions of your site.
This article and infographic will explain how to brand your blog in order to increase traffic and ultimately sales.