When you started blogging, did you realize there was a difference between a homepage and a landing page?
After all, when bloggers “land” on your site, unless you redirect them, they will land on your homepage.
Consider these comments from a reader:
I didn’t realize there was a difference between a “landing page” and a “home page” – this is food for thought. Not to mention improvement!
My post Landing Pages: 10 Tips That Will Make You See People Subscribe Today maintains that a landing page is so important, if you optimize it correctly, you can get people away from your homepage and more successfully convert visitors to subscribers.
Today’s guest author Jeroen Van Gils disagrees. He believes your homepage is at least just as important as your landing page.
He is here to tell you how to easily and quickly optimize it.
The Importance of Your Blog’s Homepage
Search engines and social media are the two most important traffic sources for many bloggers, both professional and amateur.
Most of the time, blog visitors are directed to a specific blog post. Often, they won’t even see the homepage of your blog. Does this make your blog’s homepage less important? No, in my opinion, it doesn’t. I believe a homepage definitely is worth being optimized.
This post will explain how you can improve your homepage will little time and effort.
Why should I spend time optimizing my homepage?
Your homepage basically is your blog’s business card. It’s the page on which your blog visitors should be able to see what you have to offer. Believe me, a lot of people who discover one of your blog posts via social media will also take a look at your homepage. You want them to be able to find more posts you wrote. The purpose of your homepage should be to let people see at a glance what your blog is all about.
How to have an effective homepage
It can be hard to have an objective point of view while looking at your homepage.
You, of course, know exactly how your website works and where to find what you’re looking for. However, it doesn’t have to be the same for your blog visitors.
If you would like to find out whether you have an effective homepage, try imagining you visit your blog for the first time, what would you think? Is there something you would improve?
In case you find it hard to objectively look, you may want to consider asking a friend or family member to help you. Ask them the following questions:
- How easy and straightforward is your website’s navigation? Is it hard to navigate through your blog? I would always recommend you have a “search” function on your website so that people can find a particular page or post. Besides a search function, some people prefer lists of must-read blog posts.
- Do you see your recent posts? In my opinion, a static homepage is not the right fit for a blog. A blog, whether it’s a personal blog or a business blog, is a content platform. Your blog readers visit your homepage to see at a glance if you recently published anything, so make sure your latest posts can be found there.
- How easy is it for blog readers to get in touch with you? It’s best to clearly state how website visitors can contact you. Make sure you have a contact form somewhere on your blog, or at least an email address or a social media page so that people can connect with you.
- Do you effectively use categories and tags in your menu on your homepage? In my opinion, a menu is the best way to have a well-structured blog. Your menu should reflect the content of your website. So, if you write a lot of blog posts about a particular topic, make sure to group those posts together in a category. Your menu should consist of the categories (and maybe even tags) you use the most.
- Homepage design, that’s another story… The design is a really personal thing. Everyone has a different taste when it comes to colors, fonts, graphics and layouts of blogs. For a blog’s graphic design, I personally prefer cold colors over warm colors. Besides that, I really like easy-to-read fonts and high-quality pictures and graphics (logos, buttons, etc). I believe this all makes it a whole lot easier for blog readers to give your blog posts the attention they deserve.
Whether you maintain a personal blog or a business blog, your blog’s design should let people know who you are, what you do, and what you stand for. People should be able to recognize you (or your business) in your blog’s design and its colors, fonts, and graphics.
I hope you enjoyed this post. How much attention do you believe a blog’s homepage is worth?
Jeroen Van Gils has a huge passion for blogging, affiliate marketing, and SEO. He is the founder of Recent Reviews, a review website for digital products, such as eBooks, online courses, memberships, and software. If you would like Jeroen to write on your blog as a guest author, please feel free to get in touch with him via email: [email protected]
Host Blogger’s Comments:
In closing, the homepage is so vital to the success of your blog, a great deal of research has been written it. After all, it is normally the first impression of your site people get when they arrive on your blog.
The proof is right inside your dashboard. Go to “Top Posts and Pages” in your WordPress dashboard. The first page on your list will usually be “Home page/Archives” since it’s the most visited.
When I first started blogging, I saw many people went to my homepage by looking at my dashboard. Did they stick around? No. At the time, I did not know how to optimize it correctly.
Jeroen successfully conveyed the importance of your blog’s homepage. By following his five tips, your visitors will be more likely to convert to subscribers.
In addition to structuring your blog, categories and tags let people know that you have a niche and what your niche is.
Incomediary.com agrees with the importance of your blog’s homepage. “Your homepage needs to answer the question ‘Why should I stick around?’. You need to communicate what your site is and who it’s for”. The blog continues by explaining the homepage is so important it could convince people to subscribe or even buy something from you.”
You have a great deal riding on the success of your homepage. Whether you get traffic, a stellar reputation, and possibly money all ride on how you structure the homepage of your blog.
Readers, please share so other bloggers know the importance of your homepage in effective blogging and how to optimize it.
Did you notice I recently revamped the look of my homepage? I did away with my tag cloud, and I reduced the number of categories. Do you give any thoughts to the look of your home page? What do you do to optimize it?
I look forward to your answers in the comments section.