What is more important– what you do or how others perceive what you do?
If you picked #2, you chose branding.
Perception is important in blogging and marketing.
It doesn’t matter if you believe you have the greatest content in the world if people disagree and no one sees your articles.
You can believe your musings are the greatest thing next to Neil Patel or Jon Morrow, but if your readers disagree, you will have a lonely blog.
For many reasons, branding has great value for bloggers. For example, branding helps word of mouth. If people refer you to others, your readership will grow. Also, according to Strategy New Media, branding helps you beat your competition so people will not only read your blog but also buy your products and services.
Fortunately, today’s guest author Samantha Martin has brought us an article accompanied by an amazing infographic that explains how you can improve your blog’s perception.
If you believe beauty is in the eyes of the beholder, then I expect you also believe your website’s value lies in your visitors’ opinions of your site.
This article and infographic will explain how to brand your blog in order to increase traffic and ultimately sales.
Demystifying a Familiar Marketing Concept – Welcome to Branding
Plenty of us understand the basic concept of what a brand is and there are many huge global businesses who work tirelessly to build brand recognition and the fight furiously to protect it. But beyond that, if you asked someone how they should go about branding their blog, for instance, they might struggle to explain how to do that.
If you are running a blog you probably have a passion for something and enjoy writing about it, and appreciate the positive feedback you get from those that read your musings on a regular basis, but do you know how to use branding to propel your blog into the big time?
When you see a familiar brand name or logo you instantly recognize what it stands for and you don’t need the name of the business alongside that image to be able to recall what the golden arches outside a building or an apple with a bite out of it mean.
You won’t have the billions in marketing resources to match that sort of level of brand recognition power but the idea remains the same, which is for people to define your brand and know what you are all about.
How to Come Up with a Blog Brand
Branding a blog
So how do you actually go about getting a blog brand?
The fundamental answer to that question is to grasp exactly what branding is and then go from there.
It should help you if you break down the various components that go together to create an overall brand image. The personality of your site and how it is designed are just two of the elements that combine to create a brand.
Achieving a level of consistency with how you represent yourself and how you present content is also an important component. The golden rule of branding your blog is to understand that it is not just one key aspect or attribute that people are buying into, it is a whole series of different things that all come together to create a popular and successful brand that your audience are happy to buy into.
Defining yourself is half the battle
If you are even starting to think that this branding game is a cinch just because you have actually managed to figure out what your brand should be and how it is portrayed, the bad news is that you are only about half way to the finishing line of successful recognition.
Your next task to complete if you want your blog to be seen by a much wider audience is to work out who that audience is.
All of your hard work can be quickly undone if you fail to figure out exactly which crowd are going to be most interested in subscribing to you and your blog.
Most blogs are competing against many others who are designed to appeal to the same sort of audience so you would be doing well to find a niche market where you truly stand out and don’t have to worry about the competition.
It would be far more realistic to appreciate that once you define your target audience, successfully branding your blog is going to be the way to help you stand out from the crowd and drive those follower numbers into the stratosphere.
This infographic could help set you on the path to success, by at least filling in some of the gaps on what it takes to building a blog brand.
Readers, please share so other bloggers know how to build a blog brand.
Do you have a blog brand? Are you still developing your brand or is it set? I look forward to your answers in the comments section.