When my guest authors have posted about search engine optimization in the past, have you learned from them?
Several of my readers have complained they walk away knowing just as little about SEO as when they began the article.
Today we welcome Amin Ghale, an SEO enthusiast.
Amin is knowledgeable, engaging, understandable, and… in contrast, to your host blogger, Janice, his language is not always squeaky clean.
Instead of cleaning it up, I am merely giving you fair warning. Proceed if you will.
You will learn more about how to improve SEO using keywords for having done it.
Amin, take it away!
5 Unused Google Tools to Find Untapped Keywords
I have this one friend who thinks he is a big shot in blogging.
So I got him on a conversation and simply asked – So, dude, how do you start blogging?
All of a sudden he started raising his voice and said, Yeah yeah! Your SEO crap. I know all of that.
So I was like, Okay, so what do you know about it?
And he started using phrases like “Keyword research.”
Then I raised my eyebrow and asked him, How do you do it?
He went on describing the Keyword Planner shit I’ve heard a million times.
Well, I’m not saying there is anything wrong with that. But that’s the whole set of keywords even
your competitors get.
And if you want to stand out from the crowd, you need untapped keywords that haven’t attracted many eyeballs.
This is why these 5 unused tools from the “Big G” can do the tricks for you.
Yes, you heard me… Dive into the jungle of Google Books to find your magical keyword.
Since the books inside Google Books are well-optimized to rank well in Google, you can find goldmines here. Here is what you should do:
Go to Google Books & enter your main keyword. Let’s say I’m on the niche for “headphones.”
When you enter your main keyword, you will be taken to a list of books on Google SERPs [search engine results pages].
Choose the one that fits your criteria.
Make sure you choose the one that has the little word called preview listed in it.
So I went for this Headphones Buyers Guide 2015… And immediately I found list of keywords
like this knocking on my door.
If you were still playing with the so-called Keyword Planner, you would never get to this keyword
Want to take a step further? Copy the style in which the content is displayed. If you are working
on a guide or a resource, you can take a note from Google Book’s play book.
Google Search Console
Google Search Console, previously known as Webmaster tool, is a handy little tool for
analyzing the data, configuring the site & diagnostic the site’s health.
But wait a sec… Did you know that it also has a cool feature that can help you find keywords
that you may have been missing?
Head over to your search console account. Hit the search analytics tab which is under the search
Now you will see a list of keywords your audience is using to find your site.
If you are not optimizing your content under these keywords, you are not only losing search visibility but also future prospects.
Google Correlate is a sneaky little tool that allows you to see queries that are correlated with the keyword you entered. It also gives you are a graphical representation of the real-world trend.
For example: if you hit a query like “paleo diet”, it shows you a set of data recorded over various periods of time.
But I’m less worried about the graphs it presents. I want to see if it gives me the keywords that are unique but related with the query I typed in.
Google Auto Suggest & Related Keywords
I think you knew it was coming. Well, I had to include it. It’s one of the most efficient and valuable weapons of 2015 search. The one thing I love about this tool is I can predict the future of the keyword from this tool.
If you go to Keyword Planner, you will notice that it scrapes the data from previous months or years. So it’s hard to tell if the keyword I’m going to target has the upward demand. Solution– Google Auto Suggest & the related keyword section.
Type any keyword in the search box… And you will see Google pops out suggestions for you.
These are the query people are continuously making on Google. If you want to take a step further, you can export all the auto-suggested keywords and drop it into Keyword Planner.
Then, look under the keyword suggestion box, you will see new keywords flipping out.
Similarly, scroll under related searches section. And see if there are any keywords that fit your topic.
As the name suggests, Google Trends works around the trendy topics. Enter any [main] term like “Weight Loss.” It automatically scrapes the keywords & categorized them into the top and rising searches.
You can also filter the trends according to a country. So if you are in the US, and you only want to see the topics that are rising in the US, you can filter your search accordingly.
Google Keyword Planner shouldn’t be your cornerstone for every keyword research campaign. If you need untapped keywords, you need to work smarter… And this is one way to do it.
So there you have it– my personal favorite Google tools to find untapped keywords. Do you have any other Google tool in you arsenal? Let me know in the comments below.
Amin Ghale is an SEO enthusiast who breathes online marketing. You can find him at his
Admin Blogger’s Commentary:
Impressive! Readers please share, so others wanting to improve their search engine optimization can learn about these effective tools.
Did you know about these tools? Like Amin asked, do you know of any other way to improve your SEO? I look forward to your views.
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