A multiple choice question for you:
When I ask you to do the impossible, do you
- Change the channel, I mean, go to another blog?
- Relax knowing I’m going to tell you how to do it anyway?
- Not think twice about it. Hey, it’s 2017. Nothing surprises you anymore!
If you answered #2, Bingo! You guessed correctly.
The Skyscraper Technique, devised by Backlinko’s Brian Dean, explains other people’s need to link to your blog in order for you to have an abundance of blogging success. Increased search engine rankings, a lower Alexa score, a reputation as an author of quality content, increased organic traffic, and widespread exposure to new readers are just a few of the joys awaiting you when other people link to your site.
This truth renders you powerless to help yourself.
Oh, sure, you can write stellar content. Then, what? Hope someone notices and links to you?
I have gathered the greatest minds in search engine optimization and asked them how bloggers can build links to their site.
If your success as a blogger depends on building links to your site, and linking to your site is something other people do, how are you supposed to help yourself?
Let’s ask them how they accomplish this feat.